The entrepreneurial stories of four small bosses born after 1980s.

"Now no one can find a job that can support you for life." Zhu Min, president of Netcom and partner of NEA Fund, who is over 50 years old, especially felt that the times were different when talking to reporters about the topic of young people's entrepreneurship.

"Our college graduates at that time had to settle down and wait for distribution; It's different now. Students were thrown into the melting pot of the market economy as soon as they graduated. "

In the 1970s, Zhu Min jumped the queue in the countryside and founded "commune" and "brigade" enterprises. At that time, private shops and enterprises were not encouraged, which might lead to political problems. But now-

Wu, born in 1980, set up a planning company in his sophomore year in 2002. In my senior year in 2004, I founded a brand clothing enterprise registered in France.

Rong Tianxiang, born in 1982, opened a clothing store after graduating from technical secondary school, and joined a number of fashion stores in Nanjing to form a "25-year business alliance" to create a new mode of small shop management.

The 23-year-old Ningbo Laoban Yuyu took over the family business last year, and the new official took office with three fires, which made the company prosperous.

More legendary, Chen Zhijiang founded a "one-man company".

……

These are just the epitome of a group, but also the epitome of an era.

The "post-80s" young people here have become bosses, and the "post-80s" who are still on campus have already started the entrepreneurial competition in full swing. On June 10, Zhejiang University held the 5th Dandelion Student Entrepreneurship Plan Competition. After eight months of competition, three teams were selected from 134 teams to prepare for the national competition. The reporter noticed that the projects they participated in were very close to commercial products, such as "panoramic surveillance cameras", not just the high-end technology existing in the ivory tower.

"In the United States, business plan competitions have greatly promoted the development of high-tech industries. Companies such as Netscape, Excite and Yahoo were born in the entrepreneurial atmosphere of American universities. Who knows if we will produce the next generation of business leaders here? " A college student who participated in the competition said seriously.

"National encouragement+employment crisis+social standard", a sociologist summed up the motivation of young people born after 1980s to start businesses.

"Now all regions are introducing preferential policies to encourage young people to start businesses, and because of the existence of the Internet, many companies seem to rise overnight, and their founders have become the vane of society and the idols of young people. Young people's self-employment is good for alleviating the pressure of social employment, so it is also supported by the government. "

Observing these young entrepreneurial groups, compared with their parents, they not only have the spirit of hard work and enterprising, but also have higher knowledge literacy and broader vision. So it can also produce more new ideas, new models and new miracles.

Of course, this is the optimistic side of this generation of entrepreneurial groups. They also face a more competitive environment than their parents. Because their world is bigger and their hearts are bigger, but their chances of success are always the same. There is a saying that "100 people start a business, and 1 people finally succeed."

From the overnight popularity of Sister Furong on the Internet, we find that many things are faster now than before. But maybe, starting a business is not.

We recorded the entrepreneurial stories of four young people, and invited entrepreneurs, sociologists, economists and fund investors who entrepreneurs looked forward to day and night to discuss the phenomenon of entrepreneurial groups in the 1980s. Perhaps, there is no absolutely correct view in this world, but we hope readers can find their own suggestions and take a road that suits them.

Young people are not afraid of rejection: 28 ran into the first enterprise.

Enterprise: France Haowen Clothing Co., Ltd.

General Manager: Wu

Age: 26 years old

Wearing a pair of small glasses with black frames, flat head, white skin, slightly fat, and speaking slowly. This is so different from what the reporter imagined! I think this sophomore who runs a planning company and a senior who runs his own brand clothing company should always speak faster than ordinary people.

Senior two students' "male model"

Wu, who graduated from university in 2004, was born in Taishun mountain area of Wenzhou. There are many mountains between home and the city, and the dangerous road on the edge of the cliff is too dangerous for foreign drivers. To get to that small mountain village, they have to get off the bus far away and wait for the local driver to pick them up.

When I was a child, I rarely had the opportunity to go to the city to see the world. My family was poor, but Wu fell in love with painting. The painting on grandpa's wall next door drives him crazy, and he doodles at home whenever he has time. In the second year of high school, a classmate who studied painting saw that Wu Lao was staring at himself enviously, so he suggested that he learn painting and start with a "male model".

This classmate opened another world for Wu. Because I paint every day, my grades are behind. He didn't get into the Central Academy of Fine Arts because he was two points short of foreign languages, and finally entered Zhejiang Sci-Tech University to study design. But in an economically active place like Zhejiang, Wu combined art with business and found the most suitable way for himself.

The college boss sleeps on the sofa.

Only a few months after he went to college, Wu found two clothing companies to do part-time jobs.

"The cost of going to college is earned by myself. Working part-time for two companies not only helped them learn about fashion design, but also learned about fabrics and purchasing. You can get 400 a month when you are less, and you can get more than 3,400 when you are more. "

However, this period of time also made Wu deeply feel the taste of "making wedding clothes for others". If a style sells well, the manufacturer can earn hundreds of thousands, but he can only take thousands of pieces. "At this rate, I may never be able to afford a house in Hangzhou."

Before her sophomore year, Wu also participated in many design competitions at home and abroad, and won the second CCTV Brain Platinum Cup and China Cup International Fashion Design Competition. His award-winning works can often be seen in the school window.

In the summer vacation of sophomore year, Wu started his own business and registered a clothing brand planning company.

"The school is in Xiasha, Hangzhou, and the company is in Zhongshan Garden. At six or seven o'clock every morning, I get up from the sofa, walk near Hangzhou Building, and take bus No.328 to school. After class, I immediately rushed back to the company, worked until the early hours of the morning, and then climbed on the sofa to sleep. "

The new company has little business. Wu recalled that his first life-saving business took him 28 times to get it done.

In order to reduce expenses, Wu always crowded the bus every time he went out to talk about business. "But you can't show that you went by bus, or people will look down on you. Every time I go to someone else's company, try to wipe off the smelly sweat. "

Develop your career from the outside in.

After successfully helping some customers to do brand planning and promotion, more companies took aim at him. Business is not a problem gradually, and he can also help some big-name companies to plan selectively. "At that time, I learned a lot, including the operation, procurement, sales and management of big companies. Planning can actually steal the essence of big companies. "

Through friendship, in 2004, Wu successfully registered a clothing company in France with a registered capital of 654.38+500,000 francs.

In 2005, in order to open the market quickly, Wu planned a huge investment promotion meeting for himself. He rented the top floor of Qianjiang Hotel and showed more than 200 kinds of clothes they designed to more than 0/00 agents in two days.

"Before, I went to various places and sent more than 400 invitations. Anyone who sees luxury decoration and acts as a brand clothing agent will go in and talk to them. The models of China Merchants were invited directly from France and Hong Kong. I want to give the impression that what you see is a big brand. If you don't act as an agent, you will lose. "

Now his company has agents in 18 provinces all over the country, and a production base of 1000 square meters in Pengbu, Hangzhou.

Wu, who just graduated two years ago, cooperated with friends to set up a new company to produce leather bags. This time, the trademark was registered in Britain. This is also part of his strategy-now everyone likes foreign brands!

Young people are not afraid of failure: a one-man company is easy to handle.

Enterprise: Hangzhou Xiangruan Technology Co., Ltd.

General Manager: ZhiJiang Chen.

Age: 26 years old

I first met Chen Zhijiang in his office in Xixi Software Park, Hangzhou. The office of 60 square meters is more spacious than expected, and several people are busy. Xiao Chen, who just graduated from university in 2004, showed his maturity and ability as a boss, and was warm and steady in the face of reporters.

During his college years, Xiao Chen, as a student cadre, was very active, organized societies and participated in poverty alleviation and teaching ... After graduating from college, he entered a real estate company, which was a professional counterpart for me, but his entrepreneurial consciousness was always stirring. After working for half a year, Xiao Chen finally jumped out and started preparing his own company. Software development, website construction, everything is handy.

At the end of last year, just as the company was preparing to register, Xiao Chen learned such a message through acquaintances: You can register a one-person company!

"I originally wanted to sign up with the teachers in the university. If I can register a one-person company, I will save a lot of energy. " Xiao Chen finally registered the company with his own 500,000 yuan. "In the early days of starting a business, it was easier to do things alone." Xiao Chen said: "After all, at the initial stage of the venture, the company's business direction has not been fully determined. There are many shareholders, which are prone to differences and quarrels, leading to all previous efforts being wasted. This is also the main reason why many companies fail to start businesses. " Xiao Chen seems to have his own views on the advantages of one-man company.

"Of course, many hands make light work, and my one-person company will still develop into a multi-person company." Xiao Chen looks forward to the future: "The company can't grow and develop on its own. It is my ultimate goal to implement the shareholding system and achieve listing. " As a matter of fact, according to Xiao Chen, someone has started to discuss with him an agreement to buy shares.

At present, the main direction of the company's operation is a consumables distribution network, which distributes office supplies for some companies in Hang Cheng. Talking about the business situation, Chen Xiaoxiao said with a smile that it was confidential. "Now is not the time to make money, but we can still make ends meet." For Chen Xiao, who studies software, the establishment of such a website is inevitable and accidental. With the rapid development of e-commerce, as a platform, Xiao Chen's distribution network not only delivers goods to your door, but also acts as an agent for some brands. However, this website is just a temporary git for Chen Xiao. "As long as there are venture funds to join, I will set up a special consumables distribution company and then engage in software development."

Young people unite: establish grassroots entrepreneurial alliance.

Enterprise: 109 series specialty store

Owner: Rong Tianxiang

Age: 24 years old

Like many young people, Rong Tianxiang has neither a family background nor a brilliant resume of a famous university. He also faces the difficulties of insufficient funds and contacts. However, at the end of the interview, he told reporters: money can have laws, and no money can slowly overcome difficulties.

In the process of starting a business, Rong Tianxiang initiated and organized the "25-year-old Business Alliance" in conjunction with many stores in the fashion industry. Alliance members share their customers with everyone. In his words, "clothing stores have 100 customers, and hair salons have 100 customers, which adds up to 200 customers." Through such mutual support, their business is getting better and better.

109 discount store

After graduating from technical secondary school, Rong Tianxiang worked as a technician for printing calligraphy and painting, a gift sculptor, and later as a waiter in McDonald's restaurant, and has been a trainee manager of the restaurant. After accumulating some experience, he decided to quit his job and open a shop. When naming the store, he remembered that there was a "109 building" in Japan that represented girls, and his customer base happened to be girls aged 17-24, so he named it "109 discount store".

On June 8, 2003, 109 discount store opened in Nanjing's famous underground shopping center. Soon, he opened an online shop. Like making friends, he met a group of young people with the same entrepreneurial enthusiasm online. They are big names in fashion industries such as silver jewelry, hand-painted clothing, clay sculpture painting and photography.

"Small shopkeepers like us are most likely to close down in the early stage of their business because they have few customers and little experience." After consideration, Rong Tianxiang posted an article on the Internet suggesting that small shopkeepers "introduce customers to each other", which attracted the attention of his first partner, Liu Fang.

25-year-old venture capital alliance

Liu Fang opened a visual photography studio, and when he saw Rong Tianxiang's post, his eyes lit up, and the two quickly reached an agreement: Liu Fang's customers can choose clothes at Rong Tianxiang's "109 discount store" first; After shopping all over 500 yuan in Rongtianxiang Clothing Store, you can go to Liufang Photography Studio to take a group of personal close-ups for free. The profits of the two stores are uniformly distributed in a proportion acceptable to both parties.

The correctness of this model was confirmed by a girl the next day. She picks out clothes in Rong Tianxiang's shop and takes photos in Liu Fang's shop. Later, because the photos were beautiful, I brought a group of girls to buy clothes and take pictures.

These attempts opened Rong Tianxiang's mind. He joined hands with some small bosses in the fashion industry to form a "25-year business alliance". Gradually, Liu Kai, a silversmith, Eric Suen Yiu Wai Yao, a fashionable hand-painted fish and electronic communication company, and the western restaurant, paper workshop and digital technology shop making digital cups in the public square all joined the alliance.

109 series stores

Members of the 25-year business alliance not only help other members to promote each other, but also exchange experiences and jointly hold some party activities.

Now, the "25-year Business Alliance" has become quite famous in Nanjing. Because of mutual support and common risk resistance, the turnover of each member store has improved. As a founder, Rong Tianxiang not only successfully managed his own "109 discount store", but also cooperated with friends to open a "salon 109" hairdressing shop.

"The brand'109' has gained a certain popularity in Nanjing, and I want to open more series stores. Other chain stores do the same thing, but our series of stores provide different fashion services, including western restaurants, hair salons, clothing stores, photography shops and so on. " He said.

Young people are very stable: the burden on the shoulders of the rich second generation is not light.

Enterprise: Ningbo Huaxin Medical Equipment Co., Ltd.

General Manager: Yu Yu.

Age: 23 years old

The round face is childish and looks like a child, but it makes people sit up and take notice when they open their mouths. In the face of this boss who is younger than the reporter and only 23 years old this year, the reporter always feels that the name "Mr. Yu" is very awkward. After chatting with the former "Manager Yu" for a long time, I finally understood the truth that "heroes have been teenagers since ancient times".

Last year, in June 5438+10, he took over the family business and became the general manager of Huaxin company. Yu Yu's tone is even more helpless: "No way!" According to Yu Yu, he studied enterprise management, and his father, as the founder of the enterprise, has been interested in training him to take over. "When I was studying, I basically worked as an intern in the company every summer vacation, and every internship was quite rewarding." Yu Yu is very modest. "After all, the knowledge in books is different from the actual operation." What is the difference? Yu Yu explained: "Many formulas and theories taught in books are difficult to realize in practice, and even run counter to each other completely." Real enterprise management still needs to learn from practice.

"It's okay!" Although Yu Yu has been the boss for more than half a year, he seems to be a little rusty and obviously cautious everywhere. For entering Huaxin, "many middle-level cadres in the company are still relatively cooperative." Yu Yu said that although she was worried about her qualifications at first, the elders who worked hard with her father actually supported their work. Of course, more importantly, this manager Yu has let them taste the sweetness. "In March this year, the monthly salary of some middle-level cadres was still 2,000 yuan, and now it has reached 3,000 yuan." It seems that this little boss is really thoughtful.

When Yu Yu took over, his company was still among the best in the medical device industry in Ningbo, but now the situation is not optimistic. "There is very little business, and many hospitals have not yet reached the bidding time and cannot open the market." Although Yu Yu spoke very easily, it is conceivable that his life was not easy at that time. The so-called new official has three fires. In this case, Yu Yu still burned two fires.

The first fire is to change the simple domestic sales to domestic sales and export. Under the leadership of Yu Yu, the company set up the export department, which opened another window for the company: products can be sold overseas! This makes the company out of the predicament of less business volume and makes the company's business go to a new level. The second fire is to develop new products. At present, Huaxin has two new products on the market, one of which is called soluble patch, which is quite eye-catching. "The patches we use in medical treatment are all made of steel, which generally plays a fixed role." Yu Yu introduced it clearly: "After the patient recovers, he needs another operation to take it out." With this new patch developed by Yu Yu, there is no need for a second operation! It seems that Yu Yu has great confidence in his products. Finally, he also revealed that he was paying attention to the market of baby nurses and felt very promising. At present, I am contacting a professor in Hangzhou, intending to get involved in the training industry of baby nurses first. "In fact, the pressure is really great, and the burden is on your shoulders." Yu Yu said that in addition to managing the family business, he also hopes to create a world of his own.