New Fashion Brands in China in 2008-2009

Industry: Jewelry?

Label:? Omir? & lt omiya >?

Official website: www.omiar.com?

Omiya18 th century Italian aristocratic designer Alice? Maid-in-waiting has been founded for hundreds of years. She was born in Italy, the hometown of Ferrari sports cars? Modena?

During the rich Roman period in Europe, large family businesses were very developed. Alice. With excellent design concept, Dagong specially designs high-grade precious jewels for the royal nobility, and its unique craftsmanship and serious work spirit enjoy a high reputation in the mainstream society. Later, his descendants also constantly innovated techniques to keep Europe and Asia fashionable and noble. Later, due to various historical reasons such as the war, this once-prominent luxury jewelry family was gradually forgotten by the world. Until the 1970s, the handsome young Miyako family liked to travel around the world. After learning about the origin of family and luxury jewelry by chance, Miyako decided to combine European style with the latest Korean trend hundreds of years later to form the Han Fengge of Europe with a brand-new concept. This is a great success. ?

After nearly 30 years of continuous business development, Omiya has launched handbags, watches, headdresses and other 1000 products with "beauty" under the group chess game. Union, Mido, Omiar and other well-known brands have successively opened nearly 100 specialty stores in Europe and America, which have gained deeper recognition in the market and achieved remarkable results. At the same time, Miyako strives to develop export business. Over the years, Miyako has been based on fine craftsmanship and classic fashion patterns, combined with European classical romance and Korean modern fashion, and with a calm and atmospheric creative atmosphere, it has rendered low-key and flashy characteristics, outlined the unique charm of women, made real products have eternal texture across time and space, and perfectly interpreted Miyako's classics and brilliance. ?

After China's accession to the WTO, the Palace has accelerated its expansion in the Asia-Pacific market, especially in China. Omiya established Omiya (Hong Kong) Industrial Group Company in Hong Kong to fully expand and manage the business in the Asia-Pacific region. In 2007, Omiya established Shenzhen Maidao Trade Development Co., Ltd. to fully promote and expand the OMIAR brand in China market. So far, Miyako has run several luxury jewelry stores in China. ?

OMIAR & lt has reasonable fashion luxury goods >; The positioning of the market embodies a life concept, a luxury model and the unique cultural glory of jewelry.

Brand name: Calvin Klein? Klein)?

Brand file:?

(1) Founder: Calvin? Klein Calvin Klein? Barry. Schwartz, Barisch Watts?

(2) place of registration: new york, USA (1968)?

(3) Designer: Calvin? Klein Calvin Klein 1942 was born in new york, USA 1959-1962. Studied at the famous new york Fashion Institute (F.I.T.) 1962-1964, named dan milstein (Dan? Millstein) assistant designer 1964-1968 co-founded Calvin Klein“Calvin Klein "company 199 1 year reorganized as a freelance designer 65438?

(4) Brand line: ① Calvin? Calvin Klein: High fashion ②ck? Calvin? Ck Calvin Klein: Haute Couture ③ Calvin? Klein? Jeans: second-line brand, younger style?

Category: men's and women's high fashion, ready-made clothes, men's and women's casual wear, socks, underwear, pajamas and swimsuits, perfume, glasses, jeans, accessories, perfume and household items?

Brand overview:?

Calvin? Klein, a clothing brand named after its founder, has long been world-renowned. As an all-round fashion brand, Calvin? Klein's * * * mainly has three clothing routes: Calvin of high fashion? Klein, calvin's ck of high-end ready-to-wear Klein and Calvin from the cowboy series? Klein? Jeans; The types of accessories include perfume, glasses, socks, underwear, pajamas, swimsuits, household items and so on. All this time, Calvin? Klein's career is booming, winning four famous clothing awards in a row; Its related products emerge one after another, and the momentum is extremely amazing. 1997, calvin Klein also wrote its glory in the field of clothing into the watch manufacturing industry. After cooperating with the famous Swatch Group, ck? Watch? co？ Limited company was established; Young, fashionable and attractive ck watches have also come out. Among the two existing watch series in the market, ck leads the consumption of young people because of its fashionable style; Calvin? Klein divided a few customers with elegant taste and distinctive personality into his own territory. Because the founder believes in perfectionism, everything Calvin? Klein's products all look so perfect. ?

Brand name: Ralph Lauren Ralph? Lauren. /& amp； nbsp

Brand file:?

(1) Type: ready-made clothes?

(2) Founder: Ralph? Lauren Rove Lauren?

(3) Place of registration: new york, USA?

(4) Designer: Ralph? Lauren Rove Lauren?

(5) category: polo? By who? Ralph? Lauren. (polo men's wear) and Ralph? Lauren. Rove Lauren, sportswear, sporting goods, jeans, leather accessories, accessories, perfume, home accessories?

(6) Contact information: Ralph? Lauren 550? Seventh? avenuenew？ York? New york? 100 18tel:？ + 1? 2 12? 857? 2500 fax:? + 1? 2 12? 857? 2584?

Brand description:?

Ralph. Lauren is a high-taste fashion with strong American flavor and highly stylized style. Lauren's two famous brands "Ralph. Lauren women's wear and Polo men's wear have the same characteristics, Ralph. Lauren Fashion is an inspirational display that combines fantasy, romance, innovation and classicism. All design details are based on a value that will not be eliminated by time. The main consumer classes are consumers and celebrities with middle income or above. ?

Brand name: Benetton &; nbsp

Brand file:?

(1) Type: ready-made clothes?

(2) Founder: Julianne Benetton (Julianne? Benetton) Luciano Benetton (Luciano? Benetton Gilbert Benetton (Gilberto? Benetton) Carlo Benetton (Carlo? Benetton)?

(3) Place of registration: Berlusconi, Italy (1968)?

(4) Designer: Chief designer: Julianne Benetton (1938-), with a team of more than 200 designers?

(5) Brand line: ① Full-color Benetton (United? Color? Yes? Beneton)② Sisley ③ 0 12?

(6) category: hand-woven pullovers were first introduced, and then casual wear, cosmetics, toys, swimwear, glasses, watches, stationery, underwear, shoes and household items were introduced one after another?

(7) target consumer groups: mass consumption, especially young people and children?

(8) marketing strategy: ① creative and eye-catching advertising ② franchise ③ exclusive store operation?

Brand story:?

Benetton keeps pace with esprit from California in the life design of casual clothes, and is in the leading position of the times. Benetton clothing embodies the values of the younger generation. The earliest Benetton clothes were mainly aimed at young people and children. A few years later, consumers of all ages accepted it. Its design is casual and interesting, and its tailoring is also very easy to wear. It applies the inspiration of nostalgia to the current clothes, such as ski clothes made of high-tech synthetic fiber fabrics in the 1950s, herring bone suits and miniskirts in the 1960s, and disco clothes strung with beads and leather in the 1970s. Other series, such as children's wear with Nordic style theme, including the blue family series of jeans, are inspired by Peru, a South American country. At first, Benetton pullovers were hand-woven by giuliana, and the colors were bright to distinguish British sweaters. The first series has 18 pieces of clothes, mainly violet pullovers. Later, bright colors with obvious Mediterranean and South American styles became Benetton's posters. Benetton's clothes are mostly natural fibers such as cashmere, wool and angora wool fabrics. In order to cater to local tastes and fashion trends, Benetton pullovers are made of a small amount of dyed yarns. Benetton clothing tries to transcend gender, social class and country to embody a philosophy of life, and an advertising campaign called "Tuscany, Ourivio" and "Benetton-Colors of the World" (1983) embodies this philosophy of life. Benetton's ingenious advertisements have attracted much attention, covering terrorism, racism, AIDS and so on, without mentioning Benetton's clothes. Some advertisements have caused widespread controversy. High-tech production technology, creative design and excellent marketing make Benetton one of the fastest growing clothing manufacturers in the world. Founded in 1965, the company has established more than 4,000 stores in more than 0/00 countries around the world. The brand names are "Full Color Benetton", "Heathcliff" and "0 12", and the product series covers cosmetics, toys, swimwear, glasses, watches, stationery, underwear, shoes and household items. Benetton's global strategy is to make Benetton's name as famous as McDonald's and Coca Cola. Benetton is one of the most famous Italian brands for young people in China, which are sold in many big shopping malls and specialty stores. From 65438 to 0994, Benetton ranked first in Italian ready-to-wear sales. ?

Brand name: Anna? Sui (Su Anna)/&; nbsp

Brand file:?

(1) Founder: Anna? Sui-anna sui?

(2) place of registration: the United States?

(3) Designer: Anna? Suiana Sue, a third-generation Chinese immigrant?

(4) brand line: Anna? Suiana Sue？

(5) Category: high fashion, ready-made clothes and cosmetics?

Brand overview:?

Today, with simple naturalism leading the fashion trend, Anna? Sui brand clothing still occupies a dominant position with its rich retro atmosphere and gorgeous luxury temperament. ?

Anna? Sui is an immigrant from China. Her design is bold and slightly rebellious. Embroidery, lace, hot drilling, embroidered beads, fur and other gorgeous elements that run counter to minimalism are all concentrated in her design. Her almost enchanting colors and her unique witch-like psychedelic magic style shocked everyone. Anna? Sui clothes are gorgeous and practical. Besides fashion collections, Anna? Sui brand also has cosmetics series, and its retro cosmetics series once made urban women fondle admiringly.