Since 98,000 yuan, the new H6 has been listed, and Harvard has played a "car bomb".

Sit steady all the year round? SUV？ Harvard, the number one seller? H6？ At the Chengdu Auto Show, it released its third-generation model, and the official called it the new generation Haval? H6, plan at the same time? 8? Officially listed for sale within the month. However, the new generation at Harvard? H6？ Before, the new Harvard? H6？ It went public first. What is the price? 9.8? Do you want 10 thousand yuan 14. 1? Ten thousand yuan. So what's the difference between this new generation and the new generation?

The sales king also wants to play for generations under one roof and seize the market segment.

Is this the new Harvard? H6, you may have noticed the "Second Generation Haval" on the license plate, right? "H6, is it the same as the new generation of Harvard? H6？ The design and platform are completely different. The so-called new model, is it just for sale in stock? H6？ A slightly modified version. And a new generation of Harvard? H6？ Has appeared in the upcoming listing, Harvard. Is this a matter of two generations? H6？ Lay the foundation for the same sales.

It is not uncommon for two or even several generations of models to be sold together, and brands such as Volkswagen, Toyota and Mazda have used them. After the products enter into recession, businesses should reap as much profit as possible. At present, the most common way for automobile manufacturers is to extend the product life cycle and reduce the price in order to win the favor of customers who are more sensitive to price.

Strictly speaking, in the Harvard new generation? H6？ After listing, it should be regarded as the sales of three generations of models under the same roof. The first generation of Harvard? H6？ It's still glowing, but its name has been changed to Harvard? M6. Haval? M6？ Although the sales volume is lost? H6, but can it be maintained every month? 10000? About 20 cars have created a lot of profits for Harvard.

Maybe because? M6？ Haval doesn't want the second generation to succeed? H6？ After all, delisting has only been listed for more than three years. A new generation at Harvard? H6？ After listing, by? M6, new? H6, a new generation? H6？ Low, medium and high-end models have completed a wide range of market segments, and Harvard's sales king is indeed not white.

Harvard's consistent style of play is "car bomb". I used to have a headache for Harvard's sales consultant. So many models look different but very similar. Three generations? H6？ Selling models under the same roof. What else? H6？ Coupe? And then what? H6？ Sports version, although the powertrain is similar, Harvard can make so many models like Lego to fill the market segment.

New? H6？ Where is the new one? Are you sincere?

Harvard, official website, New Harvard? H6？ what's up Slogan? Is it "10? 10,000-class high-quality national car. " This sentence reveals two pieces of information. The first is that the official also calls it "the magic car", and the second is that the manufacturer has positioned its main sales scope. 10? Ten thousand yuan. Before that, what about Harvard? H6？ The prices of the main sales models are generally concentrated in? 12? Arrive? 13? 10 thousand yuan, it's not hard to see a new one? H6？ For a whole new generation? H6？ Give way and reduce its positioning interval.

New? H6？ The biggest change in appearance lies in the grid modeling. The latest spindle-shaped dark electroplating grid of Haval family has replaced the previous horizontal grid, making the visual experience more dynamic and less old-fashioned. In addition, there are some changes in the design of the front bumper. Have you designed the position of fog lamp shade? y？ The font is chrome-plated, and two chrome-plated decorations are also designed at the front lip. Can you see the new Harvard? H6？ Through these small decorative pieces, the appearance is as close as possible to the new model and looks more exquisite. And new at the same time? H6？ A new one? 19? Inch rims and a new body color named "Ayers Grey" have been added.

Of course, the interior design is still the same, but frankly, I feel that this interior style is still very beautiful today, but it is not abrupt. The changes in the redesign are in color matching and seat leather. The interior color scheme adds black and blue, while the leather seats of the high-profile models are replaced with perforated leather.

Power configuration is still the most common under the Great Wall? 1.5T？ Match? 6MT？ And then what? 7DCT？ Gearbox and? 2.0T？ Match? 7DCT？ Gearbox. 1.5T？ This model has two output versions, and its maximum horsepower is? 150? Pihe? 169? Horses, and? 2.0T？ What is the maximum horsepower of the engine? 224? Horses.

New? H6？ The appearance and interior have not changed much, but as a change to make way for new models and extend product life, the adjustment of price and configuration is the highlight.

The starting price is reduced, and ten models are dazzling.

According to the experience of several generations of models sold under the same roof, the configuration options of the old models are not too rich, but what is this experience? H6？ The world is completely broken. Haval gave it back to the second generation? H6？ There are ten configuration models to choose from. First of all, on the starting price, 9.8? Ten thousand yuan is lower than before the change? 6000? Yuan, and the highest price? 14. 1? Ten thousand dollars is the same as before.

But it should be noted that new? H6？ What are the three low-profile models? 1.5T？ What's the price of a low-power engine? 9.8? What is the city edition of 10 thousand yuan? 6MT？ Manual gearbox. And what is the guide price before the change? 10.4? What model is 10 thousand yuan? 1.5T？ High-powered engine? 7DCT？ Combination of dual clutch gearbox. What's the difference between the two engines except the maximum horsepower you can see in the book? 19? Besides horses, there are different forms of fuel injection, low power? 1.5T？ The engine uses multi-point injection, but the power is high? 1.5T？ The engine is direct injection.

So, the new Harvard? H6？ On the contrary, it has gone backwards. Is Harvard a leek as a consumer? I studied the configuration table and found a new one. H6？ In terms of configuration, it has completely surpassed the old models, which also reflects Harvard's marketing philosophy.

The same is the lowest model, new? H6？ Compared with the old model, there are more side airbags and air curtains, reversing images, constant speed cruise, steep slope descent, panoramic sunroof, luggage rack, remote control start, leather seats, GPS? Navigation, 6 speakers, automatic headlights, one-button lifting of the whole car window, automatic anti-glare interior rearview mirror, induction wiper, negative ion generator, air purification device. This configuration has also been added to other models.

It can be seen that Haval's technology is not the most advanced powertrain, which makes it possible to reduce the price on the basis of increasing a large number of configurations. H6？ Is the threshold coming? 10? Ten thousand yuan, and for this level of consumers, the value of these configurations will be much higher than a slightly stronger engine, so new? H6？ Low-end models will be more competitive, but I think Harvard has left room for it to reduce prices. After all, old models also have them. 10000? Discount around RMB.

And how to choose these ten configurations, I suggest paying attention to the minimum city version and the manual version guide price? 9.8? Wan? Yuan, dual clutch version? 10.6? Ten thousand yuan. After the configuration upgrade, the configuration level of the urban version is already very good, and the price is relatively low. Although the power level is not dominant, it can fully meet the daily use.

Although high-end models have more entertainment comfort and stronger power, the higher car price reminds me of the phrase "buy new ones instead of old ones". Buy new ones? H6？ Not a whole new generation? H6？ More for the sake of cost performance, so more affordable low-profile models are worth recommending first.

Harvard with many generations under one roof? H6？ Will it sell well? I think that's for sure. Haval is in the compact class? SUV？ The market has been deeply cultivated for many years and gained insight into consumers. At the same time, the general strategy of "car bombing" has made the market coverage extremely wide, from the first generation? H6？ Avatar? M6, to the second and third generation? H6, and then what? H6？ Coupe? And then what? H6？ Sports version, the model price range has been almost done? 6? Ten thousand to? 15? There is no dead angle coverage. There are new ones? H6？ Has given way to a whole new generation. H6？ And fill it up? M6？ With what? H6？ The mission of price blank, mainly? 10? Ten thousand yuan level, a large quantity of affordable.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.