202 1QQ Master the glory of the king ended successfully, and e-sports+circle breaking led the new trend of the industry.
Looking back at the the glory of the king All-Star Ace Game, we can see that besides many wonderful games, some big coffee from the entertainment circle parachuted into the war, which also left a deep impression on many fans of e-sports and rice circles. Although these stars are not professional e-sports players, they still show extraordinary strength when they participate in teamwork. Especially the top traffic stars like He Hao, the heavy participation of the two stars not only pushed the QQ Masters to a climax, but also pushed the cross-border scale of this event and entertainment stars to a peak.
Integrating variety elements into e-sports, whether it is a star guest or a game anchor, the attempt to "break the circle" has made QQ experts receive a good response. Whether it's the popularity of the whole network, the popularity of the live broadcast room of Tiger Tooth, or the hot search list of related topics in Weibo, QQ Masters has become the first brand of pan-entertainment e-sports.
Cross-border linkage: QQ experts realize "e-sports+breaking the circle"
The hosting of the QQ Masters has given many e-sports enthusiasts a brand-new visual impact, not only with exquisite competitive display, but also with the help of top-class traffic coffee and entertainment stars, which makes people linger. Popular stars such as movie and television superstars and heavy singers in Chinese music have cooperated with game anchors to promote exchanges and promote the development of the two industries.
(arranged in order of appearance centered on the captain of the red and blue camp)
The star guests who participated in this season's QQ Masters are extremely influential, with a large number of fans, and their every move has attracted much attention. When they landed at the Masters the glory of the king special session, it was not only the personal experience of entertainment stars, but also brought a large number of fans to watch the game. This visual shift of star effect has made some viewers who didn't pay much attention to e-sports know more about this event. I also got a new understanding of the glory of the king's game. The role of opinion leaders has promoted the development of e-sports events and broadened the publicity channels of the Masters.
QQ Master is committed to creating "e-sports+"and taking an important step from the audience competition of pan-entertainment crowd. By breaking the e-sports circle, the masters not only broke the barriers of e-sports, but also achieved industrial linkage with the entertainment circle, injecting new vitality into the e-sports industry.
Star match: set off a new wave of integration of e-sports and entertainment
I believe that e-sports enthusiasts who have been paying attention to the QQ Masters must be quite familiar with Hao. These two had a PK battle last year. This year, they teamed up again and staged a strong dialogue on the stage of the Masters.
In the fourth captain's match on May 16, the red and blue camp led by Li Xian and Justin launched a fight in the gymnasium of Suzhou High-tech Zone Cultural and Sports Center. In every game, the two teams fought to the last minute, and the outcome was seen. Especially in the second game, Justin used Shangguan Waner to break through the layers of defense lines and keep the promise of the red side for a second, so that his team could directly assault the other side's highlands and win the hope of a comeback for the blue side.
It can be seen from the operation with Hao in the game that their love for e-sports led to such a wonderful confrontation. From the game, we can also see their different personalities off the court. For example, in team battles, Li Xian is often the first to take the lead and selflessly start team battles; Justin, on the other hand, often uses the mage's precise shooting skills to hit the enemy at critical moments, putting great pressure on his opponent.
In addition to the face-to-face confrontation between entertainment stars, the two teams also invited active professional players to participate in the competition in person. For example, the blue team invited Hutt, one of the five generals of Chongqing QGhappy. As an admirer of countless shooters, he has climbed to the top many times and surprised many KPL players in the 20 18 Champions Cup. Including some anchors on the live broadcast platform, their live broadcast rooms have hundreds of thousands or even millions of fans, and each one is famous in the the glory of the king section of the live broadcast industry.
Using the interaction between professional players, e-sports anchors and entertainment stars, we can create an exchange opportunity for each other, enhance their friendship, and more importantly, open a new window for the e-sports ecosystem. With the rapid development of e-sports in recent years, some professional teams have reached the top of the world, but their influence is more radiated in the e-sports circle. In order to make clubs, e-sports events and even the whole e-sports industry radiate wider influence, cross-border integration must be implemented.
By creating interactive entertainment opportunities for all stars, QQ Master the glory of the king realized the integration of e-sports and entertainment, made professional players and e-sports anchors appear in front of entertainment fans, and also created opportunities for entertainment stars to show their other side in the e-sports world. For the audience, this cross-border integration model caters to more people's love, allowing more viewers to appreciate the charm of the event beyond e-sports. At the same time, the integration of e-sports and entertainment promoted by QQ masters has led the new trend of industry development and provided unlimited possibilities for the future of e-sports.
This year's QQ Masters continues to polish the signboard of the first pan-entertainment e-sports event in the whole network, and holds up the development ceiling of domestic pan-entertainment events. According to official statistics, the omni-channel exposure of this QQ Masters is as high as 970 1 100 million, the total exposure of live broadcast is 380 million, the reading of Weibo topics is as high as 36.5438+0.4 billion, the short video content of the event is 525 million, the total exposure of QQ platform is 4 billion, and the total exposure of live broadcast of Tiger Tooth is 65.438+0.6 billion. In addition, in communities where game players such as Tigers and NGA gather, the exposure is as high as 46.85 million.
202 1QQ Masters-Tiger Tooth Live All-Star League, as an ace e-sports event, is hosted by Tencent QQ, jointly sponsored by QQ Game Center, QQ Space and QQicon, presented exclusively by Tiger Tooth Live, and built by strategic partner Prophet E-sports. The event takes popular games such as the glory of the king as competition items, and gathers many popular stars and the game KOL for game competition. Youth and blood, born for war, trump cards gathered and invincible!