1 billion and 8 billion, what's the difference between CBA and Super League?
In China, it is common for spectators to scold referees, players to scold referees and coaches to scold referees, but it is the first time for investors to scold referees. Then, the CBA can be described as negative and hopeless when it comes to the previous group fights and players taking off their shoes.
As one of the three goals, CBA is often compared with Super League, but the gap between them is amazing.
Previously, the broadcast copyright of the Super League was officially sold at a sky-high price of 8 billion yuan in five years. At that time, the broadcasting copyright of CBA was only more than 20 million yuan per year, and only 1 100 million yuan in five years.
In an affluent era, why is there such a big gap between the two?
Some people will say that money is still not enough. Look at the big players who play football. Xu Jiayin spent10.8 billion on football in five years.
Some media have calculated an account for Xu Jiayin. In the past five years, Guangzhou Evergrande has won 507 goals, 6 domestic champion trophies and/kloc-0 AFC Champions Cup. After accounting, the average cost of each goal is 3.56 million yuan, and the cost of each championship trophy is 225 million yuan.
In addition to Evergrande with deep pockets, there are also star private enterprises such as Alibaba, Jiangsu Suning, Huaxia Happiness, R&F Real Estate, Shanghai Shenhua and Tianjin Quanjian. Shanghai Shanggang, Beijing Guoan, Shandong Luneng and other local state-owned enterprises; Although Wanda and Ping An invest in the team, they are also sponsors, spending hundreds of millions each year.
The salary and worth of the players are even more staggering. Tevez, a new player introduced by Shanghai Shenhua this year, is said to have an annual salary of 38 million euros, ranking first in the world, far exceeding the annual salary of world footballer Cristiano Ronaldo 2 1 10,000 euros. Shandong Luneng sold three local players and collected 400 million yuan, raising the value record of domestic players to 200 million.
In fact, although the boss who invests in basketball has poor gold content, he is not the kind who lacks money. Private enterprises such as Guanghui in Xinjiang and Ronggang in Tianjin are also good in strength. There are also large state-owned enterprises such as Beijing Beikong and Beijing Shougang, as well as local financial institutions such as Chouzhou Bank and Jiutai Rural Commercial Bank. Last year, two Internet star companies, Bi Li, Bi Li and Tianjin Teddy Life, brought different marketing experiences to the alliance.
However, the whole alliance is still plagued by scandals and its market value is low. Some teams even give money to each other in order to let the TV station broadcast the game, which is very weak.
The mainstream view holds that the biggest factor restricting the development of CBA is the system problem. For a long time, the CBA League was led by the Basketball Management Center and chinese basketball association, but it was actually a set of two brands, while the Super League had already completed the separation of management and management, and the Football Association Center was revoked at the beginning of this year.
Although 20 teams established China Basketball Association (Beijing) Sports Co., Ltd. (hereinafter referred to as CBA Company) last year, and Yao Ming, who invested in the Shanghai team, was elected as the vice president, the chairman of the board is still the deputy director of the basketball management center with government background, so the operation effect is not good.
At present, the good news is that after many years, the General Administration of Sports has finally separated the basketball management center from chinese basketball association, and will formally elect the new head of the Basketball Association in March this year.
For the candidate of the new president, Yao Ming has a high voice because of his special identity and business achievements. Judging from the standards given by the General Administration of Sport, this position seems to be tailor-made for Yao Ming.
In the future, the league will be operated independently by CBA company, which belongs to the contract responsibility system and will no longer be managed by chinese basketball association, so there is a lot of room in the future.
A good opportunity is that the operation contract of CBA will face a new tender this summer, and the commercial value and team valuation of the league are expected to be re-evaluated. Whether Yao can be successfully elected as the president of the Basketball Association and "save" China basketball, let's wait and see!