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Basic Principles of Enterprise Naming and Company Naming
The development of an enterprise, in addition to the knowledge, ability, resources, social relations and other factors of the operator, is also related to the name of the enterprise. There is a significant relationship. The naming principles are as follows: it cannot conflict with the horoscope of the legal representative, it conforms to the basic principles of naming, the name of the company must be auspicious mathematically, the name of the company must be related to the business operations, and the sound, shape, and meaning of the name of the company must be good.
Basic principles for corporate naming:
1. Identification: This is a symbol that distinguishes the company from other companies. It must have original meaning, avoid similarities, and make it clear at a glance.
2. Uniformity: The corporate name and other corporate images should be qualitatively consistent and cannot contradict each other.
3. Communication: The company name is concise, clear, easy to write and easy to remember, which is a necessary condition for communication.
4. Proprietaryness: A company must have its own proprietary concept in order to be innovative in the market.
5. The five elements are in order: the industry in which a company is located belongs to different five elements. Therefore, when naming, the five elements used in the company's industry should be the same or mutually complementary, so that the company can develop smoothly and have a bright future. With great development in this industry, business will become bigger and bigger.
6. Good math and science: The name of the company (including full name and abbreviation) must not only be auspicious, but also different industries should have different emphasis on math when naming.
7. People-oriented, use characters according to people: The five-element attributes of the characters used in corporate naming should be consistent with or mutually complementary with the happy spirit of the legal representative, and the naming meaning of the Chinese characters used should be auspicious.
Taboos in naming international brand trademarks
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1. Trademarks cannot use geographical names. Using geographical names as trademarks can only indicate the place of origin of the goods. It cannot help consumers identify the producer of the goods, and it can easily cause confusion about the place of origin. There are many trademarks with geographical names in the domestic market, such as Huanghe brand cars, Beijing brand color TVs, etc. However, it is best not to use geographical names for export trademarks, because the trademark laws of many countries regard geographical names as lacking distinctive features and geographical names. It belongs to everyone and should not be denied registration on the grounds that it is exclusive to a certain producer. Even if some companies reluctantly register, they are subject to many restrictions. For example, Tsingtao brand beer, Zhonghua brand cigarettes, etc. encountered similar situations when they were registered in foreign countries.
2. The foreign language used in the trademark must not have the meaning of the surname. The trademark laws of some countries stipulate that the use of a surname as a trademark must obtain the consent of the individual. If the person dies not long ago, the consent of his legal representative or agent must be obtained. The English attached to some trademarks in our country happens to be the surname of a foreigner or has the meaning of a surname. ?quot;The English "Violet" of the trademark "Violet", the English "Forward" of the "forward" trademark, the English "Diamond" of the "diamond" trademark, and the English "Swan" of the "Swan" trademark are respectively different from the British Violet and The surnames of Fovot, Diamond and Swanson have the same or similar pronunciation. Such trademarks have encountered difficulties when registering abroad, and some cannot be registered at all.
3. It is not appropriate to use numbers as trademarks. As a trademark, many countries believe that it lacks distinctive features, and that numbers are owned by all mankind and should not be exclusive to a certain producer, so they are not allowed to be registered. Some countries are very taboo about individual numbers, such as Western countries. ;13" is an unfortunate and dangerous number. Try to avoid it in any situation. The laws of some countries stipulate that numbers can be registered as trademarks, but this is subject to the condition that the trademark has been widely used or has become famous as a famous brand. Therefore, when designing trademarks for export goods, it is best not to use numbers as the theme.
4. The words, graphics, colors, etc. of trademarks should avoid having bad connotations. Some countries’ trademark laws have made some special provisions based on their country’s customs, or they are taboo in usage. The brand and trademark design of exported goods should be consistent with the social and cultural traditions of various places, and should not violate local customs and religious beliefs of various countries, especially the taboos of various places.
For example, the White Elephant brand batteries exported from my country are very popular in various parts of Southeast Asia because "White Elephant" is a mascot in Southeast Asia. However, no one cares about it in the European and American markets because "White Elephant" is "White Elephant" in English means something cumbersome, useless and annoying, which shows that no one likes it. Our country's "Blue Sky" brand toothpaste was exported to the United States, and its translated name "Blue Sky" became a bond that the company cannot recover. Sales It has undoubtedly become a problem; in China, deer are generally regarded as a symbol of happiness, liveliness, and longevity, but in places such as Brazil, it is a common name for "homosexuality"; the Japanese regard turtles as a symbol of longevity, while in China, turtles are taboo and Cranes and pines and cypresses are said to be longevity; in France, cranes are synonymous with fools and prostitutes; peacocks are beautiful in the eyes of Easterners, but in France they are another name for prostitutes; tulips are the national flower of the Netherlands and the national flower of Turkey. A symbol of love, but in the eyes of the French it is a heartless and meaningless thing; Sri Lanka and India regard elephants as a symbol of solemnity, while in European vocabulary elephants are synonymous with clumsiness; Islamic countries ban pigs and Pig-like pattern design; dogs are considered illegal in North Africa; pandas, which the Chinese are proud of, are popular in Southeast Asia, Europe and the United States, and are regarded as naive, but Islamic countries are disgusted with them; Westerners are taboo with using them Black cats are considered to be unlucky; rabbits are banned in Australia because rabbits are a local pest; Japanese love cherry blossoms but taboo lotus flowers, as well as chrysanthemums that represent the royal family; Arabs ban hexagonal stars; Italy taboos orchids; The Czechs use the red triangle pattern as a symbol of poison; France bans spades, believing that spades are a symbol of the dead; Americans use red to represent anger, dark colors to represent jealousy, blue to represent worry, and yellow to symbolize cowardice; Swedes ban blue ; Western countries regard black as unlucky, while Eastern countries regard white as unlucky; the British are taboo on yellow, the Chinese and Thais regard yellow as solemnity, nobility and power, while Ethiopians wear yellow clothes when attending funerals; in Latin In American countries, people associate purple with death; the Japanese prefer red and black as traditional colors; green gives people a cool and tranquil feeling and is generally popular in Italy, Singapore and other countries, but the Japanese Green is considered unlucky; due to these special taboos in various countries, it is required that when designing brand trademarks for export goods, we should not do whatever we want and should avoid taboos.
The design of brand trademarks in the international market must comply with the local laws and regulations of the market country, as well as international practices, in order to apply for registration with the relevant departments and obtain exclusive rights to trademarks.
The design of the brand trademark should show the characteristics of the enterprise or product. The uniqueness of the brand trademark design can make the enterprise's brand stand out among thousands of brands and easily attract the attention of consumers.
Brand trademark design should imply the effectiveness or quality of the product to consumers. For example, when the "Sprite" drink first appeared in the Hong Kong market, it was named "Sprite" according to the homophonic tone of the auspicious psychology of Hong Kong and Macao. "Bili", the actual sales situation was not good, and it was later renamed "Sprite", giving people the impression of being cold and quenching thirst, and the product was subsequently accepted by consumers. Among the shampoo and hair care products sold by Procter & Gamble in China, there is a brand called "Rejoice", which means the hair is elegant and supple. It can not only fully display the characteristics and quality of the product, but also leave a good psychological impression on consumers. Aftertaste.
Haoming Technology Company, I think it’s okay
The main research content of computer graphics is to study how to represent graphics in computers and use computers to calculate, process and display graphics. Related principles and algorithms. Graphics are usually composed of geometric elements such as points, lines, surfaces, and bodies, and non-geometric attributes such as grayscale, color, line type, and line width. From the perspective of processing technology, graphics are mainly divided into two categories. One type is based on line information representation, such as engineering drawings, contour maps, surface wireframes, etc., and the other type is light and dark diagrams, which are commonly referred to as Photorealistic graphics.
Since it is related to graphics, it is naturally better to be clearer. Bring the word "Hao".