20 18 food brand naming skills!

We can't live without food, clothing, shelter and transportation. Food is the most important thing for the people, and we feed ourselves by food. But with the development of economy, people's conditions are getting better and better, and they pay more and more attention to the quality of food. People seize the opportunity to establish food brands and pursue a better life. How to give a good name to a food brand is the first thing people should think about. The following are the naming techniques of food brands compiled by Bian Xiao.

1. Visualization

Ideally, names can give people a sense of picture. For example, a square can easily remind people of the image of a square.

Step 2 pay attention to pronunciation

Choose a name that is easy to pronounce, preferably without homophonic ambiguity. Besides, consider internationalization first. Does your name have a negative meaning in foreign language pronunciation?

3. consider the cooperation between logo and name

Does your Logo match your name exactly? Apple and its logo are perfect examples.

Of course, the success of a company is not directly related to its name. But don't forget that all subsequent fame and intangible assets are injected into this name, and these assets are not easy to extract from this name. In this way, it is not too much to pay more attention to the name.

4. The Magic of Lenovo

You can choose a name with metaphor. Apples, for example, remind people of apples that fell on Newton's head. When consumers see or hear your name, this association will help them remember your brand more deeply.

5. Domain name

Don't forget that you have to apply for a domain name. Can you register a domain name with the same spelling as your name?

6. originality

Please make sure that this name is not registered. Besides, try not to have the same name as the popular company, otherwise it will probably confuse your customers, future employees and investors.

7. abstraction

Try to abstract the company name of the food brand from the actual product. If Postalsoft is your alternative name, you should think that if you are not in the postal market in the future, some people will still think that your new product is related to postal services. On the contrary, if you take an abstract name, you will not have these concerns in the future transformation or expansion.