Planning scheme of Qixi activities in 2022
2022 tanabata activity planning scheme 1
1. Activity background
Tanabata, a day to release infinite tenderness and affection, is waiting for the answer with sincere longing and expectation, and the collision of hearts makes generate spark eternal love. On such a romantic day, we send sincere wishes with practical actions. May all lovers in the world be happy together.
Second, the theme of the event
"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.
III. Purpose of the activity
1, the ultimate goal: to increase product sales;
2. Direct purpose: improve brand awareness and reputation through activities;
Fourth, the activity time
65438+1October 23rd-February 20th
Verb (abbreviation for verb) activity place
_ _ Jewelry selling points in North China
Organizer of intransitive verbs
_ _ jewelry co., ltd
Seven. Event details
Divided into three parts
1, dedicated to lovers who can spend Valentine's Day;
2. Dedicated to lovers who can't spend Valentine's Day;
3. Dedicated to single aristocrats.
Specific as follows
1, dedicated to lovers who can spend Valentine's Day.
Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.
Love recommendation: "Heart Talk"
2. Dedicated to lovers who can't spend Valentine's Day.
There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.
Love recommendation: Heart Sea
3. Dedicated to single aristocrats
On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.
Love recommendation: Kiss of an Angel
Highlights 1
"heart to heart, star to star"
Make a sincere vow to him or her, and let the meteor carry your true feelings and travel through every corner of the world. I believe the dream in your heart will come true.
(Purpose: To create a romantic atmosphere for lovers and let them feel the uniqueness of _ _ jewelry. )
Prop preparation: The meteorite, placed in a delicate glass box, represents the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.
Activity highlight 2
True confession
Participants fill in your declaration on the card specially made for you, and we will select the most creative declaration, the most touching declaration and the most romantic declaration on March 3. Be sure to leave your contact information! We will help you convey your love to him/her.
Objective: To create a space and venue for couples to vent their feelings, on the one hand, to improve the brand's popularity and reputation. )
In order to make the award fair, we specially prepared a sealed box and an envelope for those who fill in the declaration. Fill it out, seal it in an envelope, and then put it in a box for the judges to choose.
Proper preparation: reserve appropriate space on the activity flyer page. In addition, leaflets should strive to be novel, unique and different, giving people a desire to read carefully.
In order to make the promotion successful, it is necessary to make the activity stimulating and stimulate the participation of the target audience. The higher the degree of stimulation, the greater the reaction to promote sales. This is the point to stimulate the target object.
Activity highlight 3
"shopping is polite"
All customers who shopped that day were given small gifts. (flowers)
Activity highlight 4
You can also design and process your exclusive diamond jewelry for you at our main sales points. It must be fun!
However, you must remember to order in advance before you can give your people a unique diamond jewelry on Valentine's Day.
Besides, you can go to romantic and warm coffee shops (candlelight dinners), teahouses and discotheques.
Eight, media publicity (omitted)
Nine, the scene layout
Each selling point has set up a special area to display the recommended products of this event;
In line with the theme of this activity, it mainly highlights the atmosphere of "romance, warmth and solemnity".
Specially show the complimentary objects of this activity: the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.
Each selling point is decorated with star ornaments (folded into small stars with ribbons) to create an atmosphere where meteors pass by (one big star and five small stars for each selling point).
Hang a flag: a romantic meteor, with our sincere vows across the sky;
X-frame: displays the event content.
Plan II of Tanabata Activities in 2022
First, the activity time:
20__, August 16 at 7: 07.
Second, the theme of the event:
__
Third, the theme elements:
Classic Valentine's Day discount service
Four. Location:
_ _ village, down in all directions, next to the Tibetan mastiff base on the opposite mountain.
Verb (short for verb) Target audience:
_ _ Young single men and women 18-35 years old
Six, appeal elements:
Warm, romantic, carnival.
Seven. Activity cost
Male 100 female 50 yuan includes prizes, props, venue fees, barbecue buffet fees, drinks and other specific activities.
Eight. Activity content
I) on-site activities:
1. Please put the number plate received by each participant on the upper left chest. (Put the prepared numbered pieces of paper into the game box for use during the game)
2. The website is divided into several areas: A (male) and B (female). Please sit with the volunteers when you enter.
3. The host briefly introduces and asks each guest to say what you want to say most and make a "true confession";
4. Encourage male and female guests to combine freely on the stage and play romantic games. Activate the atmosphere through small games.
Mini game
Throwing hydrangeas, the host randomly selected five ladies from the game box to throw hydrangeas. (All the guests stand up and have an active atmosphere) Five temporary couples produced at the scene are tested for tacit understanding. There are prizes and penalties, 1-3 people give small gifts. 4-5 accept the punishment that everyone comes up with together. (not too outrageous)
5. The scene is very popular. Applicants can give roses to their favorite objects, or write your number plate on the roses for your matchmaker to give to each other.
Roses can be purchased in the on-site work area (each 2 yuan);
6. At the beginning of the barbecue buffet, 3-4 couples of male and female guests will share delicious food together.
7. Arrange some interactive programs on the spot, and welcome everyone to participate actively; (See the procedure for details)
The content of the program depends on the registration of the guests participating in the event. There is no limit to singing, dancing and poetry reading. For music, please contact QQ in advance. )
8. The conference encourages you to show yourself boldly and perform on stage. Send flowers to your favorite object on the stage, show your true self, attract the eyes of the opposite sex, and find the other half that matches you.
9. Encourage male and female guests to combine freely on the stage and play romantic games. Activate the atmosphere through small games. (The highest applause will be rewarded) and three best couples will be selected. (small gift)
10, free communication time.
1 1. The host made a closing speech and the event ended successfully.
2) How to leave a message for the other party:
1. Applicants can browse all information boards in this field;
2. Three wishing stickers will be provided for each registration. If you are interested in the information of person X, you can write down your contact information on the wishing sticker and paste it on the other person's information board.
3. If you don't have enough stickers, you can buy them in the on-site work area;
The conference is only responsible for the applicants who participated in this blind date meeting, and the conference is not responsible for the authenticity of the news released by the conference.
3) Report:
1. Those who have signed up, please come to the newspaper office to get the number plate with the receipt of the registration form;
2. Please take a seat in the designated area after reporting;
3. Please keep order when you enter, and don't grab it;
4. Please take an active part in all kinds of dating activities after admission, and abide by the on-site staff arrangement and the rules of the game;
Chapter III of 2022 Qixi Activity Planning Scheme
Activity time:
20__ _ _ _ _ _-_ _ _ _ _ _ _
Activity theme:
Love is on Qixi. It's good to have you.
Activity store:
Rizhao Store, New Mart Store, Juxian Store, Lanshan Store, Junan Store and Jiaonan Store.
Activity content:
One, "Bless Beijing, Dream of the Motherland" signature activity of ten thousand people
Second, Tanabata shopping loves surprises
On August 7th, 20th, a one-time shopping in 77 yuan presented 5 yuan with a box of chocolates. The single receipt was limited to 1 box, and the gift was limited, while stock lasts.
Third, happy shopping won the gold medal.
During the period of _ _ _ _ _ _ _ _ _, the details of the incident are as follows:
(1) Customers who have bought 300 yuan (Juxian Store, Junan Store and Jiaonan Store with 200 yuan) at one time can sign up for the competition. Eligibility is based on the amount of a single receipt, and shopping receipts do not accumulate to participate in activities.
(2) The activity takes the customer's "shopping amount" as the evaluation standard, and establishes a "shopping medal list" to announce the shopping amount information of the top three customers participating in the evaluation activity at any time. When the mall closes that night, the top three customers will get the gold medal, silver medal and bronze medal in the "Gold Medal" activity that day. The winners will be announced in the "shopping medal list" and notified by phone the next day. Please bring your shopping receipt and ID card with you when you receive the prize.
(3) Gold winners will receive gifts worth 200 yuan, silver winners will receive gifts worth 150 yuan, and bronze winners will receive gifts worth 100 yuan.
Fourth, I will give gifts when you get married.
Couples who got married on _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
V. Efficiency of commodity promotion
1, holiday gift promotion: chocolate gift box, jelly gift box, jewelry gift box and other centralized display promotion.
2. Discount sales of school supplies, books, stationery and student luggage in summer.
In summer, some goods such as shoes and clothes will be sold at 50% discount.
4. The first thing to show is the couple's clothes.
Chapter 4 of the planning scheme for Qixi activities in 2022
I. Purpose of the event
Enhance brand image, service and brand influence.
Second, the activity time
_ _ _ _ _ _ _ _ _ _ _
Third, the theme of the event
Silent years-true love lasts forever
Fourth, the theme elements.
Classic Valentine's Day discount service
Verb (abbreviation for verb) topic description
The theme highlights the grand theme of Valentine's Day in China and conveys warm and romantic service wishes to customers.
Location of intransitive verbs
_ _ Storefront and surrounding areas
Seven, the theme of communication performance
# Throughout the activity, the main performance is formed.
# Effective interactive interpretation and content dissemination.
# Labels of all supplies.
# All publicity performances.
# Social influence and word-of-mouth communication.
Eight. Overview of activities
Nine. Expected goal of the activity
Goal 1: Establish a strong brand in jewelry industry with the help of the influence of activities during Tanabata.
Goal 2: Through this activity, the company's image and social reputation will be further enhanced.
X. the goal of the activity appeal
The activity area is aimed at the crowd.
Appeal elements: warmth, romance and carnival.
XI。 Activity form
It takes Tanabata China Classical Valentine's Day as the theme, and focuses on warmth, romance, carnival and game activities. Close the relationship between the company and new and old owners and customers, establish the company's reputation and enhance customers' recognition of the company.
Twelve. Specific activity plan
Table tennis exhibition match
Theme: The Secret of Attraction
Award: Most Attractive Award
Organization: Four groups of lucky couples/families were randomly selected from all the people on site. One person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis for three minutes. The couple/family who smokes the most is the winner. The competition is divided into two rounds, with four groups in each round, and the winner can get the most attractive prize.
Person in charge: on-site host
The winner can get a beautiful diamond ornament from the company.
2. Beautiful love stories
1) When "Yuan" comes.
Choose customers or owners at random and tell their first wonderful acquaintance with her (him).
Award: the most beautiful encounter award
Person in charge: on-site host
The winner can get a beautiful diamond ornament from the company.
3. The lady covers the red veil and ties the man.
Theme: Our love is so tacit.
Awards: Best tacit lover award
Organization: Four couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered to be against the law. The winner is the fastest to cancel the game and the best to play. The competition is divided into two rounds, with four pairs in each round, and the winner can win the best tacit lover award.
Person in charge: on-site host
Competition supervision: on-site customer registration or random selection.
The winner can get a beautiful diamond ornament from the company.
Thirteen. Division of propaganda stage
The first stage of pre-event publicity
Publicity time: July 22 _ _
Publicity form: newspapers and mobile phone customers send text messages in groups, and salesmen call customers to participate in activities.
Publicity content: convey the information about the upcoming event.
Chapter 5 of the planning scheme for Qixi activities in 2022
I. Theme of the event
_ _ Tanabata Fashion Theme Party
Second, the activity time
20__ year x month x day
III. Purpose of the activity
1. Through this activity, the brand appeal of __KTV in the entertainment market will be improved.
2. The average daily turnover increased by 50%-70%.
Four. Activity plan
1. Special Beverage Package
The ladies are polite when they enter the shop.
3. absolutely buy x for scalper beer, buy x for x, and buy a box for x bottles.
4. Interactive game, hit the lucky star of love
Verb (abbreviation of verb) activity method
1. Integrate the customer resources of various departments, and uniformly release the event content information to the guests in the form of short messages.
2. Inform the guests' activities in the store recently through the computer in the private room.
3. Carefully decorate the venue to create a festive atmosphere.
On the same day, the female guests presented roses (or chocolates).
Six, the relevant advertising language
Valentine's Day romantic theme night on Tanabata, _ _ Dressed up for you. Ladies have gifts when they enter the store/buy bags to play games/have the opportunity to get free gifts/special drinks that night. Buy a box and get 10 bottles/,__KTV, which will bring you the warmest and most romantic total "welfare" on Tanabata. What are you waiting for?
Seven. activity
1. Female customers are polite when entering the store:
During the event, all female consumers who come on the same day will receive small holiday gifts. The range of gifts is beautifully packaged small gifts, such as flowers, chocolates and other small gifts, so that customers can feel real fun.
2. Valentine's Day special drink package+consumption courtesy; Set 3-5 special beverage packages for Valentine's Day according to the consumption quota, and conduct consumption courtesy activities according to the consumption quota:
A. Set three awards to match according to different consumption quotas.
First prize: if you spend more than _ _ yuan, you will be given a bottle of red wine.
Second prize: if you spend more than _ _ yuan, you can get a voucher of X yuan.
Level 3: If you spend more than RMB _ _ _, you will get a voucher of RMB X..
The members are very polite.
Join the preferential policies for members and promote the integration of membership cards at the same time; (For example, members who spend over X yuan will give X yuan vouchers and a popcorn; Buy X cases of beer before 2 1: 00 in the evening and get X bottles; Give X vouchers and one red wine with a price of more than X yuan (specific preferential measures need to be confirmed and implemented after further communication with the marketing department).
Remarks: The presented vouchers cannot be used on the same day (only for secondary consumption, and must be used only on Friday and Saturday). Improve the popularity of non-holiday time.
Step 4 buy drinks and give them away
Absolutely awesome beer. X buys 3x, X buys X, and X bottles buy a box.
5. Award-winning interactive games:
During the event, the store can carry out the "Win what TA loves" prize-winning activity. That is, men can take part in the darts challenge that night to win gifts for their beloved ladies.
On the night of the event, you can participate in the lucky draw once every _ _ yuan you spend. You can hang a dart board in the leisure area, and every guest who takes part in the activity will shoot darts at the board and exchange points for corresponding gifts according to the scores on the board. Gifts can be dolls or our vouchers.
First, the activity rules:
Refer to the standard 9-dart high-scoring system. That is, each guest can get 9 darts. Throw three games with three darts each, and determine the final prize according to the total score of the three games.
B. Scoring method:
The darts target is divided into x zones on average, with scores of 1-20 respectively. The red center area (bull's-eye) of the innermost ring of the dart target is X, and the green ring area of the outer ring of the bull's-eye is X. There are also two narrow rings on the dart target, the outer narrow ring is the double zone corresponding to the partition, and the inner narrow ring is the third zone corresponding to the partition. Therefore, the highest partition on the dart board is not the bull's-eye X area, but the triple area of X area, and each time a dart hits this area, it can get X points.
C. Award setting (tentative):
X-x mobile phone pendant
X-x is divided into a doll.
X-x bottles of beer x bottles
X-x shares a bottle of red wine.
Vouchers with an X score or more equal to the consumption amount of the day.
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