Theme planning scheme of 2022 catering Valentine's Day activities
Theme planning scheme of 2022 catering Valentine's Day activities 1 1. Event theme:
Go to the garden to witness our love.
Second, the activity content:
February 14 17: 30 to 2 1: 00.
Jinyuliangyuan package is 758 yuan: couple candlelight dinner+love movie+token of love (a pair of true love Yu Pei and a pair of big couple dolls), sweet room (single room) 1 room/night+buffet for two at noon the next day+exquisite mini cake+a free photo studio coupon worth 388 yuan.
Perfect life couple package 588 yuan: couple candlelight dinner+love movie+token of love (a couple doll and a pair of Yu Pei), sweet room (single room) 1 room/night+a photo studio free ticket worth 388 yuan.
Love package is 288 yuan: couple's candlelight dinner+love movie+token of love (sincere Yu Pei+couple's doll)+free shooting ticket worth 388 yuan in the studio.
The price of KTV box (small box) for lovers is 520 yuan, including tea service/two fruit bowls/melon seeds, two snacks, one popcorn, one chocolate, a pair of dolls for lovers, and a room voucher with face value of 50 yuan. With the coupon, you can enjoy 258 yuan/room/night, valid only on the same day.
Third, catering promotion:
Where couples spend more than 520 yuan (including 520 yuan) in the hotel dining area, they will be given a pair of couple dolls, a rose and a free photo coupon worth 388 yuan. During the meal that day, arrange a fairy to sell rose bouquets and chocolate gift boxes/couple dolls (large size) in each dining area.
Fourth, the activity cost budget
Couple dolls are sold on 20,80160010.
200 Inn business gifts
Take it from the Spring Festival gift
Jade pendant
50 to 40200
Rose 1 1 branch, 8 bunches of 80640 for sale.
Chocolate gift box 20 boxes of 50 1000 for sale.
Taizhou Evening News 150005000 quarterly edition is used for publicity and promotion activities.
total
8400
Verb (abbreviation for verb) activity plan
1.65438+1Complete the design of the bulletin board in the lobby, the billboard in front of the hotel square and the short message before October 27th;
2. Confirm the quotation and publicity content with Taizhou Evening News and sign the contract before February 1;
3. Food and Beverage Department:
Complete the menu arrangement of all packages of this activity before June 25th, and notify the marketing department for publicity;
Telephone numbers of people who got married in our store before June 3, 20##1;
Complete the activity atmosphere layout of all activity areas of the hotel before 3:00 pm on February 14;
4. Finance Department:
65438+10.25 to complete the operation process arrangement and prize purchase of each process of the activity;
Make and distribute the tickets required for the event before February 1.
Theme planning scheme of 2022 catering Valentine's Day activities 2 I. Activity background
February 14 Valentine's Day is coming. It is the painstaking effort of every hotel to create a romantic and warm holiday for consumers. According to the operating characteristics of our hotel and the consumption habits of regular customers. This is our Valentine's Day promotion plan this year.
Second, the theme of the event
Valentine's Day at xx Hotel (A God-given marriage, love decides lucky chance)
Third, the activity time
20xx February 14
Fourth, the venue
Main location: Champs Elysé es Western Restaurant (sixth floor of the hotel)
Secondary location: guest room
Verb (abbreviation of verb) activity method
1. Create a warm and charming love palace for consumers through romantic scene layout;
2. Place a "Valentine's Day information card" on which couples can write their love vows.
3. Set up a "pink couple suite" in the guest room, which is cleverly arranged and presented with roses, chocolates and champagne.
Sixth, create an atmosphere.
1, truss is set outside for advertising.
2. The electronic screen and LED screen in the lobby scroll the active content.
3. Put a small display stand on the first floor and the sixth floor respectively.
There is a candlestick and a rose on every table in the dining room on the sixth floor.
The whole restaurant is decorated with white tablecloths, white chairs, wintersweet and sand.
6. Put a bunch of flowers (lily, calla lily) at the bar.
7. Set up an arch in front of the western restaurant.
8. Decorate colored lights and sand with pink balloons at the scene.
9. Taking photos on the spot (Polaroid 20 yuan/Zhang)
10, champagne tower on the dining table.
1 1. Set the table and put a big cake on the table.
Seven, advertising methods
1, leaflet: 1000 copies (rooms, business outlets)
2. SMS release: 1.300 yuan (20,000 messages)
3, internal advertising: (electronic screen, Sanming TV subtitles scrolling frequency, including inkjet)
4. Advertising text:
A, God-given marriage, love lucky chance. (advertising words)
B, spring letter blooms, roses bloom, love comes, and your story begins; Valentine's Day is coming, prepare a precious gift at Tianyuan Hotel, and then gently bring your she (he) to meet on this romantic day. (SMS)
Eight. Activity arrangement
1. Marketing Department: Launch the campaign advertisement before February 10.
2. Other departments shall formulate detailed rules for Valentine's Day activities in combination with the marketing plan before February 10.
3. The dining room should create a Valentine's Day atmosphere before February 13.
4. Engineering Department: According to the activity plan, arrange lighting and electricity consumption, and make special props.
Theme planning scheme of 2022 catering Valentine's Day activities 3 Qixi Valentine's Day is coming. In order to improve hotel management level and establish hotel brand awareness, our department plans to carry out the following activities according to the actual situation of the market and hotels:
First, the activity time:
August 6(th)
Second, the activity name:
"Love is Tanabata, meeting the stars"
III. Contents of activities
1, "The better the night, the lonelier Tanabata", a large intimate dating party with perfect appearance.
The hotel's 500-square south square is carefully decorated with various leisure tables and chairs. The square plays soothing romantic background music. Guests staying in the hotel can enter for free with their room cards, and other customers can enter with their admission tickets. There are beverage shops, snack bars and 7-up stores on site. All the guests who come here have the opportunity to draw a Qixi surprise prize, which is worth 5000 yuan. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.
2. Guest room:
On the day of the event, the special room for Tanabata was specially launched, and the superior big bed room in Building/kloc-0 was 428 yuan/room. The next day, two people had a breakfast buffet, and they were presented with a fine rose, a bottle of fine red wine, a fine lollipop and two tickets for the performance.
3. Catering:
Galaxy restaurant launched
277 yuan Valentine's Day package (including two-person package, a glass of red wine and a rose)
577 yuan Valentine's Day package (including two-person package, a bottle of premium red wine, a bunch of roses and a box of chocolates)
777 yuan Valentine's Day package (including premium package for two, one bottle of imported high-grade red wine, one bouquet of roses and two tickets for Dahexiu Store)
Gong Yue restaurant
On the day of the activity, you will receive a rose when you spend 77 yuan in Gong Yue restaurant.
Fourth, the implementation details
1. Please contact the purchasing department to buy gifts (such as roses, chocolates, red wine, etc.). ) required for activities.
Please ask the food and beverage department to list different set meals and decorate the dining table appropriately. Please ask the person in charge of the snack city and Jiuqu restaurant in the food and beverage department to collect relevant items according to the activities and cooperate with them.
3. Please ask the Finance Department to inform all the food and beverage cashiers and offer discounts.
4. Please ask the front desk to actively promote the personal Tanabata special room and introduce relevant contents; Please ask the housekeeping department to collect relevant gifts to cooperate with the activities.
5. The planning department designed and produced tickets (lottery tickets) for the party,/kloc-0 seats, 2 lobby posters and related publicity.
6. Please ask the banquet department to arrange the venue in advance and cooperate with the planning department and the engineering department to decorate the venue.
Verb (abbreviation of verb) promotion and publicity
Posters and leaflets in the hotel.
Hotel official website and friendly connection website.
Floating advertisement in Duchamp Information Port. (one month)
Dahe newspaper quarterly color edition +600 words soft text.
Fashion magazines are hard, wide and soft.
Light box movies along the street.
Target customer SMS.
Cost budget of intransitive verbs
Rose 2 yuan /500 PCs 1000 Yuan.
20 boxes of chocolate 50 yuan 1000 yuan.
Lollipop 50 yuan 10 500 yuan.
Red wine 150 yuan 10 sticks 1500 yuan. (sponsored by wine merchants)
High-grade red wine 300 yuan 10 3000 yuan. (sponsored by wine merchants)
Exquisite gift 200 yuan 2 million RMB 40,000. (Corporate sponsorship)
Banner/poster 80 yuan.
SMS promotion is 0.04 yuan/60,480 articles and 2,400 yuan.
Ticket sponsorship for Dahe Xiudian performance. (/kloc-less than 0/00 sheets, not replaceable)
Jewelry sponsorship.
Small gift hotel stock gifts.
Dahe Daily, Shangdu Information Port and Fashion Magazine are around 68,000. (Complete replacement)
Total: 2500 yuan. (excluding replacement)
Theme planning scheme of 2022 catering Valentine's Day activities 4 I. Theme of the activities
Passion blooms, and there is love in the times.
Second, the activity time
65438 February 2003 to 65438 February 2004
Three. Activities:
(A love song duet confession
On February 13, 10: 00-20: 00, a special area was opened on the side of the children's area on the sixth floor. The live microphone is connected to the broadcast room of the shopping mall, and couples can sing or pour out their hearts to him or her in the form of love song duet or true confession. And broadcast it immediately through the mall broadcast. At the same time, beautiful gifts were prepared for each couple.
(2) The fragrance of romantic lover's rose (2. 14)
During the normal business hours on February 13, customers can get a free rose (limited to 300) at the promotion desk on the 6th floor. On that day, 200 yuan was full of cash shopping, plus a box of exquisite chocolates.
Note: The consumption amount is not cumulative. Only one chocolate can be given for a single cashier receipt (cash shopping is full in 200 yuan), and the excess will not be given repeatedly.
Fourth, media publicity.
1, media selection: xx Evening News
2. Layout specification:1/Edition 3 xx Evening News is red.
3. Release date: February 2004 14.
4. Expenditure: 13920.00 Yuan.
Verb (abbreviation for verb) cost
1 2 exhibition board:100.00× 2,200.00 yuan.
2. Two lintels: 700.00×2 1400.00 Yuan.
3. Print advertisement: 13920.00 yuan.
4. The Asset Operation Department is responsible for gifts (roses, chocolates).
5. Audio fee: 400.00 yuan.
6. Other miscellaneous expenses: 1000.00 yuan.
Total: about 19020.00 yuan (excluding the cost of roses and chocolates)
Sixth, tips
In this activity, vip cards can use the discount function.
Theme planning scheme of 2022 catering Valentine's Day activities 5 I. Activity background
In China, on the night of the seventh day of the seventh lunar month, the weather is warm and the plants are fragrant. This is commonly known as Valentine's Day, and some people call it "Begging for Cleverness Festival". According to legend, this night every year is the time when the Weaver Girl and the Cowherd meet at the Magpie Bridge. Legend has it that when you look up, you can see the Milky Way meeting of Niulang's niece, or you can eavesdrop on their love story when they meet in the sky under the melon and fruit shelf. By extension, especially in recent years, Valentine's Day has become a special festival for contemporary fashion men and women to pursue fashion and express their love, similar to Valentine's Day on February 14. Valentine's Day is a love classic handed down from China for thousands of years, and it is the best example of faithful and beautiful love. With the invasion of western culture, it is gradually forgotten by people. However, in the ever-changing new international environment, there is an upsurge of learning China culture, and many foreigners begin to celebrate traditional festivals in China. Valentine's Day has gradually entered people's sight. On the occasion of this romantic festival, our hotel held a romantic activity especially for Valentine's Day. First, in order to better publicize China's traditional culture and enhance young people's understanding of China's traditional culture; Secondly, it provides a platform for singles who often work but lack social activities to make friends. Third, take Valentine's Day as an opportunity to close the relationship between the hotel and new and old customers, establish the reputation of the hotel, enhance customers' recognition of the hotel and accumulate customers.
Second, the preparations for the event
The preparatory work in the early stage of the activity is the primary link for the smooth development of the whole activity. The quality of preparatory work in the early stage of activities is directly related to the smooth progress of activities. Solid preparation is the basic guarantee of sensational success.
(1) Determine the theme and scope of the activity.
1, activity theme: lovers looking for fate-destiny takes a hand I love you.
2. Target audience: the high-paid class and senior white-collar workers who are still single, and then further promoted to the social middle class. (single people aged 20-40).
3. Activity time: August 6 -7, 20XX.
4. Venue: Beijing Hotel
5. Registered projects
(1) The deadline for registration is 24: 00 on August 5th.
(2) Registration method: You can register in the hotel lobby or in the hotel official website. Bring valid documents when signing up.
(Note: 20-40 years old single).
(2) Activities and publicity work
1, continuously playing the promotional subtitles of "Destiny loves you" on the electronic display screen of the hotel.
2. August1-August 6th, the posters of the pre-event were distributed in downtown areas of office buildings and shopping malls.
3. August 5; On the same day, I used a huge poster of my lover for publicity.
4. Vouchers will be distributed during the activities on August1-August 7.
5. In the early stage of the event, cooperate with newspapers and periodicals on major websites to publicize the news of the event.
(3) Activity site layout
1, layout around the restaurant
(1) Design of Lover's Magpie Bridge → Add the cultural atmosphere of the restaurant.
Creative design was carried out for a large-scale couple's magpie bridge at the entrance of the hotel, and the cultural customs of the traditional couple's Xiangqiao Club were used for reference, which increased the humanistic customs and festival uniqueness of the hotel. In order to attract consumers' attention, well-known local photography agencies are strongly invited to join in, leaving the most beautiful figure of lovers for every consumer who enters the store.
(2) Creative layout of Cowherd and Weaver Girl → Create more publicity topics.
Combining with the entrance of the couple's magpie bridge, the layout of the characteristic modeling figures of the Cowherd and the Weaver Girl not only intuitively increases the style and culture of the western restaurant from the external environment, but also provides consumers with the opportunity to take photos as a souvenir, and transmits the photos as an effective way of hotel word-of-mouth publicity.
(3) Antique publicity column → Point out the theme of the activity.
Abandon the traditional Chinese column, creatively design antique publicity column according to the theme of lover marketing, and stick the slogan "Destiny loves you" to play the role of activity promotion and atmosphere creation.
2, the hall environment atmosphere layout
(1) Valentine's Day Lantern Arrangement
Chinese lanterns are arranged in the lobby and main aisle of the hotel, which adds to the humanistic style of the lobby.
(2) Modeling and publicity banner layout
According to the theme of lover's marketing, the picture and content of the flag are designed and publicized in a unified way, and are arranged in an orderly way with creative modeling for the promotion of activities and the creation of atmosphere.
(3) Shape and layout of photo receiving desk
According to the actual scene, set up a photo collection desk (initially designated as the front desk), and decorate it with the theme of activities, such as sign-in board, modeling veil, X exhibition frame, etc.
(4) Stage modeling and layout in different areas
According to the actual site of the hotel, the zoning planning and design, stage creative modeling design and layout are carried out.
(5) Light and shadow art equipment layout
According to the actual restaurant venue, lighting equipment, light and shadow performance equipment, etc. I need it on the day of the event.
3. Stair layout
Walking on the stairs, whether from top to bottom or from bottom to top, often gives people a very strange feeling. The distinctive arrangement on both sides can easily give people a sense of integration. It is a happy road, with warm light purple and slightly curved stairs, and small flowers beside it.