520 Valentine's Day Restaurant Activity Plan
In order to ensure the orderly and powerful activities, we need to make an activity plan in advance, which is actually a written plan for the related factors of the activities. So how to make a scientific activity plan? The following is the activity plan of the 520 Valentine's Day restaurant I compiled. Welcome to reading. I hope you will like it.
520 Valentine's Day Restaurant Activity Plan 1 I. Activity Background
Valentine's Day is coming on May 20th. Every hotel is trying to create a romantic and warm holiday for consumers. According to the operating characteristics of our hotel and the consumption habits of regular customers. This is our Valentine's Day promotion plan this year.
Second, the theme of the event
Valentine's Day at xx Hotel (A God-given marriage, love decides lucky chance)
Third, the activity time
20xx May 20th
Fourth, the venue
Main location: Champs Elysé es Western Restaurant (sixth floor of the hotel)
Secondary location: guest room
Verb (abbreviation of verb) activity method
1. Create a warm and charming love palace for consumers through romantic scene layout;
2. Place a "Valentine's Day information card" on which couples can write their love vows.
3. Set up a "pink couple suite" in the guest room, which is cleverly arranged and presented with roses, chocolates and champagne.
Sixth, create an atmosphere.
1, truss is set outside for advertising.
2. The electronic screen and LED screen in the lobby scroll the active content.
3. Put a small display stand on the first floor and the sixth floor respectively.
There is a candlestick and a rose on every table in the dining room on the sixth floor.
The whole restaurant is decorated with white tablecloths, white chairs, wintersweet and sand.
6. Put a bunch of flowers (lily, calla lily) at the bar.
7. Set up an arch in front of the western restaurant.
8. Decorate colored lights and sand with pink balloons at the scene.
9. Taking photos on the spot (Polaroid 20 yuan/Zhang)
10, champagne tower on the dining table.
1 1. Set the table and put a big cake on the table.
Seven, advertising methods
1, leaflet: 1000 copies (rooms, business outlets)
2. SMS release: 1.300 yuan (20,000 messages)
3, internal advertising: (electronic screen, Sanming TV subtitles scrolling frequency, including inkjet)
4. Advertising text:
A, God-given marriage, love lucky chance. (advertising words)
B, spring letter blooms, roses bloom, love comes, and your story begins; Valentine's Day is coming, prepare a precious gift at Tianyuan Hotel, and then gently bring your she (he) to meet on this romantic day. (SMS)
Eight. Activity arrangement
1. Marketing Department: Launch the campaign advertisement before May 20th.
2. Other departments shall formulate detailed rules for Valentine's Day activities in combination with the marketing plan before May 20th.
The dining room should create a Valentine's Day atmosphere before May 20th.
4. Engineering Department: According to the activity plan, arrange lighting and electricity consumption, and make special props.
520 Valentine's Day Restaurant Scheme 21. Theme:
"I will meet you more beautifully through lovers' night."
1. For single customers aged 20-40, hold a Valentine's Day bachelor party with the theme of "Meeting you suddenly, meeting you more beautifully". Taking "perfect encounter, expanding circle of friends and looking for a partner" as the gimmick, it not only meets the needs of singles to make friends, but also attracts more target groups with unique environmental atmosphere and creative highlights of activities to drive restaurant sales.
2. For couples aged 20-40, hold a Valentine's Day party with the theme of "Romantic Year". Take the opportunity of wedding day commemoration and love day commemoration to attract the target group to shop for consumption.
Two. communication plan
5. 15-5.20 The posters of the pre-event are distributed in office buildings, shopping malls and downtown areas, mainly targeting the target population aged 20-40.
5.20 NP advertising campaign for Valentine's Day.
5.20 During the activity, coupons were distributed in disorder.
Three. Activity time:
5.20
Four. Activity content
With Valentine's Day theme activities as the main line, supplemented by pre-coupon rebate promotion, we launched a three-day theme marketing campaign of "Crossing Valentine's Day Night and Looking for a More Beautiful You", and held a single dating party of "Suddenly Meeting You" and a couple dating party of "Year of Romantic Memories" on February 20th.
20-40-year-old singles group-"crossing the eve of Valentine's Day and suddenly meeting you" large-scale singles dating party;
All singles can attend the large-scale single dating party held in XX Western Restaurant on February 20th, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities.
Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. )
20-40-year-old couples-theme party "Crossing the Eve of Valentine's Day, Romantically Recalling the Year";
As long as you have a partner around you, you can attend the couple-themed party held in XX restaurant on February 20th. All couples can enjoy a 50% discount on food and beverage when spending in western restaurants on Valentine's Day. Customers who celebrate their wedding anniversary on February 20th, as long as you dare to tell your romantic love story, can enjoy the free couple package provided by the western restaurant.
Verb (abbreviation of verb) creates the atmosphere of the scene.
First, the restaurant peripheral layout
(1), Valentine's Day Magpie Bridge modeling layout → add restaurant cultural atmosphere.
The creative design of the large-scale Valentine's Day bridge gate at the entrance of the western restaurant adds the humanistic style and festival uniqueness of the western restaurant through the cultural customs of the traditional Valentine's Day bridge club. In order to attract consumers' attention, well-known local photography agencies are strongly invited to join in, leaving the most beautiful figure of Valentine's Day for every consumer who enters the store.
(2), antique publicity column → point out the theme of the event.
Abandoning the traditional Chinese columns, according to the marketing theme of Valentine's Day, we creatively designed antique publicity columns and posted the slogan "Meet you better through Valentine's Day night", which played the role of activity promotion and atmosphere creation.
B, the hall environment atmosphere layout
① the arrangement of China lanterns on Valentine's Day.
Chinese lanterns are arranged in the lobby and main aisle of the western restaurant, which adds to the humanistic style of the hall.
(2), modelling propaganda flag layout
According to the marketing theme of Valentine's Day, the picture and content of the flag are designed and publicized in a unified way, and are arranged in an orderly way with creative shapes for the promotion of activities and the creation of atmosphere.
(3) Modeling and layout of photo receiving table
According to the actual scene, set up a photo collection desk (initially designated as the front desk), and decorate it with the theme of activities, such as sign-in board, modeling veil, X exhibition frame, etc.
(4), zoning stage modeling layout
According to the actual restaurant site, the zoning planning and design, stage creative modeling design and layout are carried out.
(5), light and shadow art equipment layout
According to the actual restaurant venue, lighting equipment, light and shadow performance equipment, etc. I need it on the day of the event.
The arrangement and process of activities in Valentine's Day singles area.
(single area)
Take a beautiful photo on Valentine's Day evening-invite famous local photography agencies to join us and take photos in front of the western restaurant. First, admission as a Valentine's Day activity can quickly gather popularity and create publicity topics; Secondly, photos taken with the unique information of western restaurants can be used as an effective carrier for word-of-mouth publicity among target consumers.
Enjoy a unique literary feast-on the day of Valentine's Day theme activities, put in a cultural performance that blends with the restaurant culture, and quickly enhance the participation enthusiasm of participants.
14 minutes of romantic heartbeat is the main link of single dating parties in this area. In the name of "14 minute romantic heartbeat" and the dim lighting style of the western restaurant as a foil, all the customers present had 14 minute "looking for someone", which was full of surprises, challenges and fun.
Perfect Meeting on Valentine's Day Night-The melodious music performance of 15 minutes during the event set off the atmosphere for the whole event.
17: 30- 18: 30 (the specific schedule can be appropriately adjusted according to local conditions). The welcoming staff of this western restaurant will guide customers into the restaurant. At the entrance of the restaurant, professional photography agencies will take photos for every customer who enters the store, so as to quickly gather popularity.