202 1 Christmas marketing plan

In order to ensure the orderly activities, it is often necessary to prepare an activity plan in advance, and a good activity plan will definitely pay attention to the participation and interaction of the audience. How should the activity plan be made? The following is my Christmas marketing plan for 202 1. Welcome to reading. I hope you will like it.

202 1 Christmas marketing plan 1 promotion theme:

Christmas in the star supermarket is full of joy.

Promotion time:

65438+February11—— 65438+February 26th

Advertising scheme:

With the snowflakes flying, Santa Claus in a red robe quietly came to the star supermarket with his dream gift and joy.

The red and white tones and sparkling Christmas lights make people feel unique romance and warmth, symbolizing peace and happiness;

X snow lotus, set off in it, is holy and flawless, which complements the whole Christmas atmosphere. Her energetic fashion keeps up with the pulse of the times and will make this Christmas particularly charming. ...

Peace, calm, sweet breath, magical gifts and endless surprises, X's carefully prepared Christmas carnival ignited the passion and instantly released all the joy in my heart.

Christmas angel selection

During the festival, X will select 10 children as X's lucky little angels this year to participate in various Christmas activities held by Star Supermarket on February 25th and 26th, 65438. Every little angel will receive a generous holiday gift. All children over 7 years old can register at the service center on the first floor of X from now on. X will be selected according to the registration order.

Christmas child star recruitment

All children who are good at singing and dancing can sign up for the "Fantasy Christmas" carnival held by Star Supermarket on the evening of February 24th, 65438, so that they can get exercise and grow up and win beautiful Christmas souvenirs. From now on, individuals and groups can register at the service center on the first floor of X, and choose X according to the registration situation.

Christmas riddles have prizes to guess.

During the festival, every Saturday and Sunday, X will hold a riddle quiz on the second floor. Just visit the star supermarket to participate. You can guess riddles with your intelligence and win beautiful gifts.

Santa Claus spreads blessings.

Christmas present, wonderful and. 12 February 24 -26, as long as you visit the star supermarket, there will be gifts from Santa Claus, and you will get special surprises in this romantic festival!

Christmas x surprises you.

★ Buy one thing at a low price every day: During the holiday season, the star supermarket will provide you with ultra-low price and limited sales of goods every day. As long as you visit the star supermarket, you will have the opportunity to buy extremely cheap eggs, Chinese cabbage, fine small household appliances, thermal underwear and other commodities.

★ Explosion popularity discount: Merry Christmas, all kinds of special snacks and snacks in star supermarkets, as well as discounts on Christmas scarves, scarves, hats, boutique clothes, jewelry, watches and other commodities. Choose one and have a sweet, warm and gorgeous Christmas.

★ Instant surprise lucky draw: During the holiday season, the star supermarket can participate in the Christmas lucky draw when shopping in 50 yuan on the same day. Every lottery ticket has a beautiful gift, and you can give anything you touch, which is a surprise and joy.

On the occasion of Christmas, Star Supermarket wishes the people of the whole city health, happiness, peace and happiness!

Publicity plan:

1, interior and exterior decoration of the store

Before 65438+February 1 1, create a Christmas atmosphere.

2.DM advertising

Print before 65438+February 10 and start distribution.

3. TV advertising:

On February 8, 65438+, the subtitle advertisement began; 65438+February 65438+May began to dub the advertisements on the screen.

202 1 Christmas Marketing Activity Scheme II Activity Purpose:

Due to the recent decline in sales performance of a supermarket, the morale of employees has been greatly reduced. Through this series of activities with fashionable and popular characteristics, the characteristics of "entertainment" promotion are fully reflected, and the promotion means of a store are enriched and the promotion experience is accumulated, so as to improve the poor and monotonous promotion means of a store and improve the work enthusiasm of employees.

First of all, the central theme:

"Very 3+ 1, surprises are waiting for you!"

Second, the promotion location:

Supermarket activity exhibition area

III. Contents of activities

Theme: Peace is a "blessing"

Activity mode:

Give "Ping An Fruit" (Apple) to the customers who shopped in the supermarket that day. Customers can personally "pick" safe fruits, which means a year's harvest.

The details are as follows: "Christmas Eve" is a very affectionate night, and it is also a good opportunity for shops to enhance their shopping image. For this reason, a store plans to tie a "fruit of peace" and a "family card" containing affection on the Christmas tree, thus giving an ordinary apple an element of affection, care and warmth. And the family's peace blessing card also carries a supermarket person's support and blessing to customers in the past year!

Need support:

Two large Christmas trees (supported by the supplier)

There are 20x0 apples, and the cost is about 6000 yuan.

The love card is 20x0, which costs 6000 yuan.

Theme: Lucky 25

Activity mode: any customer who meets any of the above requirements can participate in lucky activities.

Requirements: waist circumference is 2 feet 5 inches, shoe size is 25 (40#), age is 25 (animal year, calculated by nominal age in northern cities), and those who shop above 25 yuan on that day are lucky customers. Lucky customers guess the price of goods within one minute at the prompt of the host, and give them if they are right.

Need support: lucky gift (supplier support, in-store selection).

Other expenses forecast: 1000 yuan.

Theme: Night of Passion and Carnival

(1) Eating: tasting snacks (mainly semi-finished snacks, supported by manufacturers)

(2) Drinking: tasting drinks (supported by the manufacturer)

(3) Play: Have a beer drinking contest.

(4) Music: On-demand songs (shoppers can request songs on the spot when shopping, and the music will be played by the radio station in the store).

(4) 65438+February 30th.

Subject: there is a reward for arrest, and others believe it!

From 24th to 26th, we began to collect several "most interesting, humorous and fashionable" short messages and posted them in the "special report area" of the supermarket every day. Finally, on the 30th, the winners were awarded.

Required support: a mobile phone number.

Fourth, the target goods surprise specials, value-for-money returns

From 24th to 30th, during this week, in addition to a series of activities to enhance popularity, a supermarket will also launch shocking special prices for the target goods, thus changing the passive situation that a store has been following the market price for a long time, adopting proactive strategies to lead the price flow of our city, and then improving the price image of a store through continuous efforts.

Verb (abbreviation for verb) media support

1, 1000 popular posters

22,000 dm posters.

The local newspaper publicized 50,000 copies.

202 1 Christmas marketing plan 3 1, there are crazy hours every day.

A) Activity time: 65438+February 6th-65438+February 25th.

B) Location: Floor 65438+Floor 0-4.

C) Activity content: During the activity period, 1 time slot is taken irregularly every day from Monday to Friday (peak time), and 2 time slots are taken irregularly every day from Saturday to Sunday (including 24th and 25th). 1-4f, select 1 counter, and hold a limited-time snap-up activity for 20 minutes, that is, 50% off the current price. (Goods sold during the snap-up period are recommended to be exempted from deduction)

2. Supermarket shopping for fresh pies plus 1 yuan.

A) location:-1f

B) Activity time: 65438+February 6 -25.

C) During the activity, anyone who has made a one-time shopping trip to 28 yuan or above in our mall will receive a gift with a small ticket plus 1 yuan. (Limited daily, first come, first served)

D) level setting:

After shopping in 28 yuan, 0 yuan will add 65438+ 1 package paper (limited to 500 packages per day).

One grapefruit 1 yuan after shopping in 48 yuan (limited to 200 per day).

After shopping in 88 yuan, 0 yuan will add 65438+ one bottle of soy sauce (daily limit 100 bottle).

3. Lidan Wenwanjia Winter "Sweaters, Underwear and Bedclothes" Exhibition

A) location: the pedestrian street outside the gate of the shopping mall

B) Activity time: 65438+February 6 -20.

C) Organize the sales and display of sweaters, underwear and bedding in this mall in the form of off-site floats. (It is suggested to reduce the deduction and let the manufacturers sell at a special price. )

4. Christmas gift sales

A) Location: Pedestrian street outside the gate and side door of the shopping mall.

B) Activity time: 65438+February 2 1 -25.

C) Organize supermarkets and department stores to hold Christmas gift related commodities exhibition activities in the form of off-site floats.

5. Christmas "adventure" came to the store to surprise.

A) site: the whole site

B) Activity time: 65438+February 24th-25th.

C) Activity content: During the activity, Santa Claus will appear in stores on all floors from time to time. Friends who come to our store that day can look for Santa Claus in the store. If you find Santa Claus, you will get a beautiful Christmas gift from Santa Claus, and everyone will be limited to one. Special reminder: 12/24 When the store is closed, customers can get a special closing gift! The quantity is limited until delivery.

6. "Merry Christmas Garden" Passionate Christmas Eve

A) location: pedestrian street outside the gate

B) Activity time: 65438+activity from 7: 30 to 9: 00 on February 24th and 25th.

C) Activity content: In order to create a warm atmosphere of the festival and gather popularity, two large-scale Christmas revelry parties will be held outside the gate of Ping An Night Shopping Mall on Christmas Eve. It is suggested that the employees of the shopping mall also attend the parties to promote the participation of customers on site.

First, the media publicity planning:

1. Media promotion:

A) dm leaflets: On February 6th, 65438, 20000 dm leaflets were distributed through newspaper clippings and door-to-door distribution.

B) Newspaper advertisement: 10 published a half-page activity information advertisement in xx Evening News on February 5th.

Second, the cost estimate:

1. supermarket shopping fresh pies plus 1 yuan for one more.

500 yuan x19 days = 9500 yuan.

2. Christmas "adventure" to the store for a surprise of 2000 yuan.

3. "Merry Christmas Garden" Passion Christmas Eve 15000 yuan.

4. Newspaper advertising and other publicity expenses: 20,000 yuan.

5. Activities and Christmas atmosphere are arranged at RMB 65,438+00,000.

6. 56,500 in total

Third, the way of commitment.

For department stores, the cost of this activity can refer to last year. According to the cost of Christmas atmosphere layout, the manufacturer adds 1 yuan per square meter to share, and the supermarket suggests that the manufacturer bear 4000 yuan.