Six kinds of people are not suitable for opening a cake shop.
6 kinds of people are not suitable for opening a cake shop
6 kinds of people are not suitable for opening a cake shop. Nowadays, there are more and more people opening a cake shop in the streets. Many people are optimistic about the easy operation of a cake shop, so they want to run a cake shop by themselves, but not all of them are suitable for opening a cake shop. The following six kinds of people are not suitable for opening a cake shop. 6 kinds of people are not suitable for opening a cake shop. 1
Blind entrants
Many people don't have any rational views on the cake shop at the beginning of opening a shop. They just open it on a whim when they see or hear that someone is making money by opening a cake shop.
when the store opened, it was discovered that the whole industry market was not what we saw and heard at first. Although the products sold were good, there were a lot of competitors, and the quality and price of products were not superior in the market. If it continued, it would mean more losses, so giving up became the best choice.
For franchisees of certain brands, shopkeepers have never been in contact with the products they operate, and they don't know the market of the products. When shopkeepers learn from media advertisements or factory promotions that other franchisees make a lot of money, they decide to join, which is extremely unreasonable in terms of regional selection and store location, resulting in few patrons or products that can't compete with competitors. After several bouts of tossing, business is difficult to improve, and after a short period of operation, they declare bankruptcy and exit.
people who lack professionalism
professionalism should be a manifestation of a person's emotional and energetic devotion to the work he is engaged in, but in reality, too many people can't. I remember that in the early 198s, many small shops in the Mainland opened at the same time as official shopping malls, and closed after work. Although the business hours of these private shops are longer than before, there are many people who are not attentive to the operators.
If shopkeepers or shop assistants are addicted to online games, they neglect the guests who enter the store, so that they have no intention to trade; Another example is that the arrangement of business hours is not for the convenience of guests, but for the convenience of the store itself;
if you don't care about the appearance of the store, you don't care about the products, which makes the image of the store and products ugly. In addition, the clerk lacks work passion, is listless at work, can't guide customers to buy, and all aspects of unprofessional behavior make it difficult for the store's performance to improve.
Those who don't know how to promote brands
In brand promotion, both manufacturers and distributors have insufficient understanding, and even worse, they have no response to brand promotion. Manufacturers often think that there are many advertisements in the media, and there are also contents to beautify the brand in the publicity documents for dealers, which can be called brand promotion.
For the store management facing the end consumers, the manufacturers think that it is the business of the sellers. The manufacturers who do better will also train the store staff for the dealers, but the training only emphasizes the sales skills and product functions.
more people repeatedly emphasize the sales skills, and even write the questions that customers may ask into the teaching materials word by word. In fact, it is difficult for such businesses to do a good job in their shop business, because the similarity of sales promotion methods and relying solely on sales skills will make consumers feel that they have no proper protection for consumption.
At the same time, sales skills can't make consumers trust in their hearts, make consumers become followers of brands, and it is difficult to achieve the continuous increase of repeat customers. Therefore, in the process of facilitating the transaction, the clerk must emphasize the advantages of the enterprise and the brand.
people who don't know sales skills
For the operation of cake shops, sales skills are indeed very important. While promoting brands, whether the clerk can facilitate the transaction depends on the degree of personal mastery of skills. For the store performance, many people only emphasize the transaction rate, that is, the ratio of the number of people entering the store to the number of people trading, but fail to pay enough attention to the transaction volume.
so what are sales skills? It is by no means a few lines to deal with customers, but a psychological tactic to guide or even influence customers to make purchase decisions. Therefore, people who are not good at influencing customers to make purchase decisions cannot do a good job in a store.
People who don't care about consumers
We often see that some cake shops are doing well at the beginning of their business, but it doesn't take long for them to become increasingly depressed, and the passenger flow is from high to low. This phenomenon has many factors, such as brand influence, product nature, product quality, market competition, promotion methods, etc. < P > Here, the author only explains one aspect related to this topic, that is, the store does not pay enough attention to the interests of consumers, and what's more, it swindles consumers to collect money.
Usually, this problem is manifested in ignoring the protection of consumers after purchasing products, concealing the quality problems of products, not thinking about what they should do for customers, not thinking about making customers a permanent member of the network, and only thinking about how much money they can earn from customers. This short-sighted approach has caused the store business to decline rapidly.
people who don't know how to use people
Many cake shop owners think it's easy to recruit shop assistants, and only emphasize age, appearance, height and experience when recruiting, which leads to the phenomenon that shop assistants have a good image but their sales performance is very poor everywhere. The author does not advocate that the image of a shop assistant is not important, but the sense of responsibility and ability is more important than the image.
Here, two points are emphasized: whether the clerk has an affinity smile and whether the clerk is generous and natural when communicating with others;
two points of training are to train shop assistants' corporate and brand knowledge, and to train shop assistants' sales skills (skills should be flexible when communicating with customers and reasonable description of product nature, model, appearance, function, etc.), so as to increase the store performance by multiple times. For shopkeepers who are not good at employing people, using the wrong people will lead to a disastrous business. 6 kinds of people are not suitable for opening a cake shop 2
1. They are very casual and have no goals
I believe there must be many such people. Just like the swing, they want to share a piece of cake in a panic after listening to what others say and how to make money. They don't use their brains to think about it. The projects are basically left over by others. This kind of project is known by many people, which means that this kind of project will soon be eliminated in the market.
Second, people who are not good at communication and are introverted
Entrepreneurs need to deal with a variety of people. Introverts are not good at communication, and it is easy to lose contacts, miss opportunities, and entrepreneurs are easy to fail!
Third, they are greedy.
Some people think that small businesses can't make money, and investing in big businesses without experience is actually easy to lose money!
Fourth, only make quick money, not seek the future
Many people only look for short-term profits, regardless of future development. It is difficult for most people to make a better business. Although some people may make quick money, it will not last long. Don't envy such people, who are prone to decline.
five, can't bear hardships
there is a difference between starting a business and working. Starting a business requires greater risks. Entrepreneurs can only say that their time is freely arranged, and some are spoiled and retreat when things go wrong, but they still don't consider starting a business.
6. Procrastination
Shopping malls are as competitive as battlefields. You didn't seize this opportunity today, and there will be no opportunity tomorrow. Others have already taken the lead, so you must have super execution when starting a business, and you must never procrastinate.
seven, you can't kick down the ladder
people who like to kick down the ladder can hardly have a good career, even if they achieve a little today, they will collapse in the future. As the saying goes, "Leave a thread today, and we will meet again tomorrow." Some people are driven by interests all their lives, and lick you when you are useful to them.
when you are of no benefit to him, he doesn't even bother to say a word to you. It is difficult to do business. You must have good conduct, be grateful and learn to appreciate others.
8. Do not act according to the law and want to take advantage of the legal loophole
Undoubtedly, there are many people who have taken advantage of the legal loophole to get their present career.
At present, the law is becoming more and more perfect and strict. If you are eager for success, you will always take chances and set foot in some illegal industries. Once you are found out, it will be a disaster.
compared with entering state-owned enterprises, government agencies or other fields, starting a business is a relatively low-demand choice and a way for everyone to change their destiny. However, not everyone is suitable for starting a business. If you choose a path that is not suitable for you, the result will be bad. Six kinds of people are not suitable for opening a cake shop. 3
First, does the cake shop make money?
there are three main components of a cake shop. The first is bread, the second is cream, and the third is fruit.
if calculated according to the cost ratio, the cost of the most common cake is only less than 4% if calculated by the 8-inch 98 yuan.
The gross profit of cakes is over 6%, which is a high gross profit product. If you sell 2 regular 8-inch cakes a day, you will have a gross profit of 12 yuan.
A cake shop that can do business will sell 5 cakes a day, with a gross profit of more than 3, yuan. In this way, it is normal to earn 6 thousand a month.
second, is the cake making method complicated?
The core of cake is design, not in the aspects of bread and preparation. Design creativity is often a bright spot, but most consumers don't care much about design unless they are high-end people.
There are corresponding tutorials and baking equipment on the Internet for making cakes, noodles and cream, and cake making is not the core.
Third, are the ingredients of the cake different?
among all the costs of cakes, there are two differentiated costs, the first is the quality of flour, and the second is the quality of cream.
In order to reduce costs, some cake shops often use their brains in these two aspects. For the general group, the general ingredients can be satisfied. Of course, imported cream is more expensive and is often used to make high-end cakes.
fourth, who are the main consumers of cakes?
The consumption of cakes is mainly based on birthdays, which are generally divided into three groups. The first category is the birthdays between lovers, the second category is the birthdays of the elderly, and the third category is the birthdays of children.
among these three categories, the third category is the most common, followed by the first category.
5. What are the main reasons why cake shops don't make money?
some cake shops operate at a loss, while others can make money. What are their core differences?
it is not the difference of cakes in essence, but the binding for customer groups.
Most cake shops that don't make money do not do activities and bind customers, but just wait for customers mechanically. The end result must be that few cakes can be sold.
this is the core reason why most cake shops lose money, and it has nothing to do with the quality of cakes.
VI. How can cake shops bind potential customers?
children and couples are the main potential customers of cake consumption. These two types of friends are easier to find, while couples are scattered, so all activities should be mainly aimed at children.
if you are around the community, you should establish most potential customers in the community as members.
We can establish cooperative relations with local blind date agencies, formulate special cakes for couples' blind date, and recommend blind date activities.
Establish cooperative relations with all local primary schools or secondary schools. Students have birthday activities at school to help everyone share.
Birthday banquets can be held in this city to gather the elderly and children, promote the traditional culture of China, and jointly hold them with relevant departments in this city for vigorous promotion.
seven, can the cake shop be high-end?
There are only two choices in business. High-end people have low prices and high prices, while middle-end people have high prices. There can only be one choice.
There is no market for high-end cakes in most cities. Therefore, only the middle end can be selected. The so-called mid-range, that is, 8-inch 98 yuan, 1-inch 128 yuan, this standard.
There is actually a market for cake shops, especially in the cities in the 4th, 5th and 6th lines. At present, there are only two or three cake shops in these small counties, and the business is good.
if the end customers are targeted according to the above methods, it will not be a sales volume of 5 pieces a day, but a cake chain brand can be formed.
Of course, other baked goods will be sold in the cake shop, which is another income.
humble cake shop, you can't imagine the high income.