General Rules of JD.COM Open Platform New Year Festival in 2023

JD。 COM New Year Festival will focus on the four core scenes of young new year, affordable New Year, hometown flavor and new year gift, covering many commodity types such as big-name sharp goods, cheap goods and regional characteristics; With more efficient traffic ecology, more effective marketing promotion, more lively atmosphere and simpler participation, we will fully empower the majority of merchants, unite more brands and merchants to give back to consumers with gratitude, and create a New Year Festival for consumers.

1. Overall rules of JD.COM Open Platform New Year Festival in 2023:

This year's JD.COM New Year Festival will focus on the four core scenes of new year's taste, affordable Chinese New Year, hometown taste and new year's gift, covering many commodity types such as big-name sharp goods, cheap goods and regional characteristics;

With more efficient traffic ecology, more effective marketing promotion, more lively atmosphere and simpler participation, we will fully empower the majority of merchants, unite more brands and merchants to give back to consumers with gratitude, and create a New Year Festival for consumers.

According to the announcement, the JD.COM New Year Festival in 2023 will focus on five periods: warm-up period, Laba New Year's Eve, scene period, off-year period and delivery period during the Spring Festival. The specific activities of each period are as follows:

The preheating period is from 00: 00: 00 on February 26th, 2022 to 65: 438+09:59:59 on February 29th, 2022, and the New Year's Eve of Laba is from 65:438 on February 29th, 2022 to 20: 00 on February 29th, 2023.

The off-year period is 20: 00:00 on June 3rd, 2023+23: 59: 59 on October 6th, 2023/kloc-0+65438+23: 59 on May 5th, and the delivery date of the Spring Festival is also 00: 00 on October 6th, 2023/kloc-0.

In terms of traffic resource support, the basic resources provided by JD.COM New Year Festival in 2023 mainly include the atmosphere support and marketing tools of JD.COM New Year Festival.

JD.COM New Year Festival event atmosphere support: JD.COM will provide official atmosphere support for event merchants during the event, including but not limited to the decoration of event store pages and the marking of various links (search page, shopping cart page, product details page and order page) of event products.

Marketing tools: JD.COM will provide various marketing tools that are beneficial to sales transformation for event merchants free of charge, including but not limited to module functions such as promotion, coupons, red envelopes and full reduction.

The specific resource support that the merchant can obtain (if any) shall be subject to the content agreed between JD.COM and the merchant.

As for the introduction of activities, this JD.COM New Year Festival will launch two promotional activities, namely, a reduction of 40 yuan for 300 yuan (with a preferential ceiling of 40,000 yuan) and a reduction of 60 yuan for 1 10,000 yuan (with a preferential ceiling of 40,000 yuan), to encourage businesses to register for the whole event.

The promotion activities supported by cross-store full reduction are combined with other promotion rights (coupons, total price promotion, red envelopes, jingdou, etc.). ), and actively registered products have the opportunity to get traffic support in public scenes such as recommendation, search, business details, shopping carts, sheets, venues, etc.

At the same time, for products registered for sale within 30 days, there will be an opportunity to get additional traffic tilt at the venue. For the rules of cross-store full reduction activities, please refer to the rules of 2023 JD.COM Open Platform New Year Festival to promote cross-store full reduction activities.