10 topics that can be talked for a long time, and seven permanent topics make you chat with customers in full swing.
For example, every time a customer finishes a point, he pauses 1 second to make him feel that you are thinking about what he said, so don't rush to continue;
For example, you often "express your views from the other side's position". For example, if both funds are good, you can express your opinion that fund A is good, and then change the subject and say, "If I were you, I might choose B ..."
Look at people when you talk. For example, parents can talk about teaching, teenagers can talk about stars, and bosses can talk about management issues.
Judging the purpose of the other person's speech, people want to hear a positive answer to everything they say. If it's not a matter of principle, just agree.
There are also humorous ones, such as arguing with my girlfriend, "Why, why I still can't communicate with good-looking people."
Besides, you can also talk about some hot spots or interesting things, such as Huawei, India index and hydro-hydrogen engine. As long as you master the communication skills, you can talk about interesting or not. If there are no reserved topics before, then let's introduce 7 topics that can't be finished chatting with customers.
First of all, we must understand that if the marketing effect is good, the essence is to look for customers' demands from the perspective of customers. That is what we usually call "expanding customers to take care of" and taking care of each other.
1. Permanent topic: memory
The Olympic women's volleyball team won the championship with 70% audience rating in the final. On the one hand, it is the sportsmanship of winning glory for the country; On the other hand, it was the China women's volleyball team that triggered nostalgic memories for one or two generations. MacArthur once said, "Nostalgia is wonderful because there are few comforts and tears." It's easy to impress people.
In the marketing of memories, it is suitable for the marketing of time-honored brands. For example, a bank issues credit cards from Real Madrid and Juventus, and a fund promotes the image of Super Mary, all of which are pulled into the brand distance by familiar memories. If there are any new copies:
Remember the last battle of Warcraft in the dormitory after graduating from college? Remember the melody of "Wait for you … Love me" in "Carry Love to the End"? Don't let friendship live in memory, I prepared it for you. ...
2. Eternal topic: love
The topic of affection will never be out of date, whether it is gratitude to parents or care for children, you can take advantage of the situation to pass on your thoughts. In retail financial products, products such as insurance, trust and fixed investment of funds often make a fuss about family ties.
For example, "love-sometimes it is a kind of static, which is repeated inadvertently every day, but it can change our lives for many years unconsciously." The same is true for fixed investment. "
3. Constant topic: health
In a rapidly developing society, there will be many things that affect health, and health is also a topic that can constantly arouse empathy. When you think of health, you may think of insurance, which is not all. Low-risk products can reassure the elderly and sleep soundly, which is a healthy selling point; With smog, investing in environmental protection funds is also a topic that can be linked to health.
4. Permanent topic: travel
Happiness and leisure is a dream after working in the workplace for a long time. Whenever there is a picture of "the world is so big, I want to see it", or a young couple living in a paradise, it is easy to get the scolding from the workplace. Then the product configuration around the tourism goal or early retirement goal can be brought into such a scene. For example, some products are target income strategies or life cycle concepts, which can be similar to the accumulation method of "traveling around the world when you retire".
5. Constant topic: love
A few days ago, an article entitled "Diamonds are the Concept of Marketing" was reprinted in a sales channel. The core is that as the most indispensable carbon element on the earth, it can be associated with lasting love, which is really a marketing miracle. "Love can be stronger than all obstacles". We can't do utilitarian marketing for love, but we can certainly make use of it. On Tanabata and Valentine's Day, we also planned many articles (P56 "Which products are marketing opportunities on May 20th"), and also launched homeopathic products. This is not consumer love, but emotional needs can be pinned on a carrier. For example, a silver medal engraved with a name must be more affectionate than "drinking more water".
6. The same topic: reading.
There is an old saying in China that accurately sums up "one life, two fortunes, three geomantic omen, four virtues and five studies". Reading is not only a rich experience, but also a ladder of progress. Especially in our fast reading stage, it is not easy to pick up a book and read it. Down-to-earth reading can be an activity organization form in customer activity planning. Including giving a Kindle as a gift, customers can easily accept it.
7. Constant topic: wealth
This topic is closest to us, and it is also the most sought-after goal for customers to have relations with us. In the end, on the one hand, it is important, on the other hand, we can really think about how to promote the correct concept of wealth from the level of communication. Sometimes when we are frustrated by customers' misunderstanding of a product, can we stand on a higher level and look at the logic of wealth?
The above seven topics: memory, affection, health, travel, love, reading and wealth are not only the topics of the greatest common denominator, but also constitute our flesh and blood life. I hope that through the same topic, we can get closer to our customers and become friends with them.