Time and content of the first e-commerce live broadcast festival in Guangzhou in 2020
Guang Zhouta lighting ceremony
Activity time: the evening of June 5, 2020 (the specific time has not yet been announced)
Activity content:
1, Guang Zhouta "Little Man Waist" lights up, and the expected lighting time is 23: 15 on June 5.
A large formation of 2.500 drones will also be called to set sail, presenting an aerial performance of 5- 10 minutes.
The lighting ceremony will be broadcast live on the evening of June 5th.
Yuexiu
Yuexiu Branch has four fronts: "MCN institutions, professional markets, supermarkets and well-known brands". The live broadcast room of time-honored brands and poverty alleviation products is located in the 5G town of Huaguoshan, and * * * sets off "multi-point linkage, multi-business simulcast".
In this live broadcast festival, Yuexiu professional market gave full play to the advantages of "excellent products" with many brands and high cost performance, created a new mode of online and offline live broadcast, introduced a variety of fashionable new ways of playing, constantly optimized consumers' shopping experience, and actively created a new scene of "everything can be broadcast live" and "one-stop shopping".
This live event
Tianhe District will adopt the mode of "1+N+N", 1 main venue, n live broadcast specials and n live broadcast spots.
Ignite the live broadcast boom in the whole region
Tianhe District has a number of offline commercial carriers and brand merchants' live broadcasts, such as Jiazheng Plaza, Fangfang, Kyushu Beauty Cosmetics, Tian Huan Plaza, Baiguang Zhong Yi, Modern Department Store, Book Shopping Center and No.5 Clothing Town, with the theme of tourism, music, culture and shopping, which contributed to the first live broadcast festival (Guangzhou, China). At that time, we will introduce high-quality discounts for counterpart poverty alleviation products such as beauty cosmetics, food, jewelry, clothing and automobile supplies in Tianhe District. On-site holiday red envelopes and merchant coupons will be distributed in batches and in limited time, forming "online drainage and offline consumption" to promote the consumption upgrade of offline stores.
1 main venue+10 live broadcast base,
At the same time, more than 100 beauty brands and thousands of beauty products were launched. It sells goods on the spot for three days and three nights, and with the help of the strongest lineup, the combination of "district leaders+live broadcasters" debuted, uniting the presidents of major beauty brands.
* * * Polish the brand of "Baiyun Meiwan" with "Broadcasting"
In the first live broadcast festival of Baiyun Meiwan 120, more than 20 brand merchants, including skin care, beauty, clothing, automobiles, food and other different products, and more than 40 MCN institutions, realized multi-industry and multi-merchant live broadcast, all-weather, multi-time live broadcast with goods, fully demonstrated the advantages of Baiyun's abundant supply, fast logistics and complete supply chain, promoted economic development with live e-commerce, and both the supply and demand sides exerted their efforts.
Panyu
Starting from June 6th, it will be held for three consecutive nights from 8:00- 10 every night. The live relay activities are divided into "Made in Panyu" special session, Stone _ Redwood Town special session and "Made in Panyu, World Jewelry" special session.
Panyu District creatively proposed to build "Panyu Network 49 Market" by combining Panyu folk customs and modern network economy, and successfully opened the market. Beginning on June 6, "the whole city is broadcast live.
Guangzhou Good _ "The first live broadcast festival (Guangzhou, China) Panyu Branch will stage" Live Marathon "to" Live Marathon with Goods+"through the live broadcast platform.
The superposition effect of celebrity live broadcast with goods is to call "Made in Panyu"!
huangpu
Huangpu special live broadcast room 1, with the help of four special zones, held a show with N leading enterprises to taste Huangpu, beautiful Huangpu, scientific Huangpu and healthy Huangpu, "Live in the whole city, Guangzhou is good _", and presented a live broadcast feast of "Crazy buy buy Buy" for the whole people.
Old-fashioned foods such as unified milk tea that neighbors often drink and instant noodles of Master Kong that they often eat will appear in the live broadcast room, so that more people can understand Guangzhou cuisine and taste the "old" taste of Huangpu. Beauty products not only bring benefits to consumers, but also show Huangpu's high-quality core technology. Companies such as Blue Moon, which is familiar to everyone, and Jianhe, which focuses on "Synbiotics" milk powder, will also appear in the live broadcast room. Dinglong Group, a leading cultural industry enterprise in China, will also join hands with Huangpu District, the first live broadcast festival, to build a cultural industry with China characteristics and help the development of cultural tourism industry.
Conghua Conghua is the "back garden" of Guangzhou. The Conghua Branch of the Canton Fair will focus on ecology and promote Conghua's tourist attractions, hotels, specialty restaurants, brand cars, quality real estate and agricultural and sideline foods on mainstream platforms such as Taobao, Aauto FMCG and Tik Tok.
During the three-day live broadcast, there will be special activities such as small town streets, lychees, cultural tours, agricultural products and real estate. At that time, cadres, entrepreneurs, tens of millions of farmers and network celebrity anchors at all levels in the district-bureau-town-village will go into battle, and live broadcast forms such as Phoenix Eco-Live Room+Outdoor Eco-Live Broadcast+RV Mobile Live Broadcast will be uninterrupted, laying a comprehensive "Conghua" signboard.
With the theme of "Xiguan on the Cloud", Liwan District will launch four groups of live broadcasts, namely, live broadcasts of Vipshop, special performances of old brands, products with professional market characteristics and self-broadcast by enterprises, optimize brand enterprises, launch new products and explosions throughout the year, and present a live broadcast feast with low price, good quality and many benefits to the public.
Liwan District is a big business district with more than 160 professional markets, covering clothing, shoes and hats, jade, ornaments, electronic appliances, aquatic products, tea, flowers and other categories. Under the influence of this epidemic, merchants have tried water e-commerce live broadcast one after another, and gradually broke out a new mode of professional market operation. In this live broadcast festival, Vipshop will join hands with famous brands in Liwan, such as Libai, Mingchuangyou, Guangzhou Restaurant, Camel and Weichao, to create a live broadcast mode of "district leaders+presidents of major brands", and continue to launch brand live broadcast activities through the live broadcast festival with unprecedented exclusive live broadcast discounts, setting off a round of live broadcast climax.
Zengcheng Zengcheng Branch will hold three special *** 14 live events with the theme of "Calling for a Beautiful Zengcheng Empowering Industrial New City".
The activity will speak for key brand products in Zengcheng's manufacturing industry, emerging industries and modern service industry, wholesale and retail industry, accommodation and catering industry, cultural tourism, characteristic agriculture and other fields in the way of "district government leaders+goods carriers+brand leaders". During the live broadcast festival, Zengcheng will also set up six special zones in Xintang Town, Shitan Town, Zengcheng Wanda, Xintang Wanda, Hongxiang Cultural Live Broadcasting Base and Zhang zhen Fabric, and launch more than 200 brand enterprises such as shopping centers, large supermarkets, automobile 4S shops, professional wholesale markets, hotels and scenic spots throughout the region, using Taobao, Tmall, 1688, Pinduoduo, Tik Tok etc.
Huadu's current live broadcast festival is mainly based on multi-industry and multi-format live broadcast, with live broadcast of goods in all weather and multi-time, fully demonstrating Huadu's automobile, luggage, leather goods, cosmetics, electrical appliances, audio, shoes and clothing and other industrial chains, improving strong supporting capabilities, and showing the advantages of Guangzhou's live broadcast, such as sufficient supply, fast logistics and complete supply chain.
Choose Dongfeng Nissan, Honggu, Meisika, Stone Story, Sibu, Zulijian, Danzi, Shuima and Foai.
Foeeie, Bobby Agricultural Products and other outstanding brands and enterprises cover traditional enterprises, foreign trade enterprises, cross-border e-commerce enterprises, poverty alleviation agricultural products enterprises, etc., and invite senior officials and presidents of major brands to enter the live broadcast room to create a live broadcast matrix of anchor+president+government leaders, break the circle and drain, and personally organize the delivery. The Huadu District Work Leading Group cooperated with the official Tik Tok platform to set up a special Tik Tok during the live broadcast festival, and set online keywords such as "Guangzhou First Live Broadcast Festival (Tik Tok Search)" to create live e-commerce highlights with the characteristics and advantages of Huadu Airport online and offline.
Nansha
With the theme of "Vibrant Bay Area Wonderful Nansha", Nansha District has launched nine live broadcast activities of all categories in three days around the themes of Nansha's good things, scientific and technological home life, wonderful business districts, special foreign trade, cross-border e-commerce, and live broadcast to help farmers, so as to create a "live broadcast of the whole city, Guangzhou is good _" in an all-round way.
The Nansha branch of the first live broadcast festival gathered more than 60 well-known enterprises such as GAC Toyota, Wang Laoji, Congyun Technology, Vitasoy, Liangpin Shop and Modern Agriculture Group. The brands of exhibitors have been repeatedly selected by Nansha product selection meeting. For example, the selected corporate brands such as Wang Laoji and Vitasoy are well known to the public, and their products have a high reputation. At that time, there will be a super live discount, unlock the mysterious discount on the spot, and bring more discounts to everyone!