What are the company naming tips in 2018?
As we all know, the names of companies and products have a direct impact on consumers' purchase decisions. Therefore, every business operator, without exception, carefully designs the name of the company and is deeply aware of its role in competition.
The company name should be short and crisp. The name has fewer words and fewer strokes, which makes it easier to communicate with consumers and facilitate their memory. It can also arouse the imagination of the public and make the name richer in meaning.
The company name should be in line with the company's philosophy and service purposes, which will help shape the company's image. For example, the word "blue bird" in the blue bird building is really like an island in the blue ocean. It is quiet and peaceful. It provides a place for people to rest and expresses the love of blue bird to consumers, thus establishing a good company. image.
The company name should have its own uniqueness. A unique company name can avoid being similar to other company names, which may confuse the public's memory, and can deepen the public's impression of the company. For example, names such as Beichen in Beichen Group, Tiandi in Tiandi Express, Lenovo in Lenovo Group, etc., all have unique personalities and are impressive.
The company name should be distinctive, impactful, bold and shocking. For example, Stone Group's "Sitong" is derived from the English homophone "STONE", which means stone, symbolizing the continuous impact of solid stone on the cutting-edge of high and new technologies.
The company name should be loud and easy to pronounce. For example, the three characters "McDonald's" are loud and rhythmic, so they have great communication power. The name is difficult to pronounce, has a weak sense of rhythm, is not conducive to pronunciation, and is not conducive to communication, making it difficult to reach public awareness.
Twelve key points in naming a company
The company name should be customized for the enterprise. Easy to remember and catchy, creative and unique, it will strongly attract your customers. The company name should reflect the corporate culture and character. A good name is a living advertisement and a must-win for enterprises to charge forward.
Point 1: Five elements circulate. Whether it is a corporate brand name or a personal brand, whether it is in Chinese or English, it all has mathematical and symbolic meanings. They all have the four laws of generation, restraint, restraint, and transformation described by Taoism. The key is whether words flow between words.
Point 2: Numerology is the root cause. The five elements of the company name or brand name must be the same as the numerology of the person in charge of the company. If they are different, the company will have difficulty operating and making profits. If the five elements of the font size are opposite to the numerology of the legal person, there will be dangers. The decline of the rich, the collapse of emerging companies, and the difficulties of large companies are all related to this.
Point 3: The corporate logo is in bad shape. In Feng Shui, a triangle is called a sharp angle, and a straight line running through the logo is a heart-shaped logo. Using a sharp-shaped logo undoubtedly artificially adds a sharp angle to the company. The bad iconography makes the development of the company unstable and affects the competitiveness of the company. Something will go wrong.
Point 4: Every word should be mutually reinforcing. Each character has five elements. The best choice is for the characters in the front to produce the characters at the back, and the development will become smoother and smoother.
Point 5: Selection of industry colors. For example, if the real estate industry is earth, the suitable color is yellow, fire is earth, and red is also suitable.
Point 6: The hexagram has a bad name. Whether they are Chinese characters or English characters, they all have their mathematical and symbolic meanings.
Point 7: Imagery cannot be missing.
Point 8: The cathode of the font. Fonts are divided into two levels: dominant and recessive. The appearance of auspiciousness is not enough. It also needs to be broken down and analyzed to achieve both internal and external improvements.
Point 9: Brand strategic planning. Multi-brand strategy, single-brand strategy, endorsement brand strategy, sub-brand strategy, different stages and different sizes of companies will have different models.
Point 10: Brand positioning. Four steps: 1. Analyze the industry environment; 2. Find segmentation concepts; 3. Find support points; 4. Disseminate and apply.
Point 11: Brand identification. 1. Concise and clear; 2. Rich in connotation; 3. Strong visual impact; 4. Having the personality of the times; 5. Having cultural connotations.
Point 12: Integrated brand communication. 1. Advertising media strategy; 2. Market vividness; 3. Public relations activities; 4. Soft publicity; 5. Relationship marketing.