Broadcast time of Spring Festival Evening in 2022

At 20 o'clock on June 365438+1October 3 1 Sunday, CCTV's Spring Festival Gala in 2022 met the audience as scheduled, and the 720-degree circular screen and the application of virtual technologies such as XR and ar presented a cultural feast for the audience.

According to preliminary statistics, as of 24: 00 June 365438+1October 3 1 day, the average audience rating of the live TV broadcast in the Spring Festival Evening of 2022 reached 2 1.93%. The number of direct-on-demand users of new media reached 4.932 billion, a significant increase over last year. For the first time, the number of people watching the Spring Festival Evening on vertical screen was 200 million, and the proportion of users under the age of 30 in vertical screen users exceeded 50%, with a cumulative praise of 360 million.

Overseas, 170 media from more than 600 countries and regions such as the United States, Canada, France, Italy, Russia, Japan, Brazil, Australia, India, United Arab Emirates, Singapore and South Africa broadcast and reported the Spring Festival Evening simultaneously. Overseas audiences watched the live broadcast of the Spring Festival Evening more than 35.24 million times through CNTV and CGTN overseas social matrix, an increase of nearly1655 over last year.

According to reports, the theme of this year's Spring Festival Gala is "Spring Festival Melody on a New Journey, Happy Ode to the Year of China", which tries to start from a small incision and reflect major themes such as the centenary of the founding of the Party, rural revitalization, ecological civilization, the Winter Olympics and China's space flight.

One highlight of the performance that night was the innovative program, which highlighted China's cultural heritage and aesthetic pursuit of the times. Music short play, landscape Tai Chi, creative song and dance poetry and painting, original ecological scene performance, etc. Through the deep integration of technology and culture, beautiful and amazing visual effects are created in fantasy and realism.

The dance poetic drama "Only this touch of green" combines cutting-edge technologies such as XR and holographic scanning, and dancers tell the classic legend of "a thousand miles of rivers and mountains" with dance words such as "walking alone, waiting and thinking". Between pitches, the green has not moved for thousands of years; Contrast the dynamic and static, and listen to the voice of history.