20 18 fission marketing case-how do decoration companies do wechat marketing?
First, add the owners who sweep the building in the community and invite them to the store by phone to WeChat, and then give the owners a reason to enter the service group of the decoration company: you can get a lot of dry decoration in our decoration group, such as teaching you how to choose the main materials such as tiles and floors, and how to match the soft clothes.
Second, in fact, the owners have a lot of pain points in the decoration process. According to the pain points of the owner's decoration, we can design a decoration knowledge sharing theme of the owner's WeChat group, share it with the owner's WeChat group, answer their questions, and quickly establish trust and interaction with the owner. This is the sharing theme I planned for the decoration company on WeChat group:
1. What do you regret most about home decoration?
2. How to design the wet-dry separation bathroom to be reasonable and beautiful?
3. What problems should be paid attention to in bathroom decoration?
4. How to design switches and sockets during decoration?
5. Can the ceiling of kitchen and bathroom not use aluminum gusset plate?
6. How to make a durable platform on the balcony?
7. There are only hidden light sources and auxiliary lights in the living room. Is there no main light source?
8. Where should the important capital budget be placed in home decoration?
WeChat group and personal WeChat circle of friends should also cooperate with each other to jointly influence customers.
Our WeChat circle of friends should have planned content:
1, the circle of friends should be entertaining and stimulate the owners to interact with you.
2. The design case to be serialized.
3. Dry decoration goods that are helpful to the owner's decoration should be delivered.
4. Send online site images.
5. Take advantage of the unique advantages of your own company.