202 1 5 templates of activity promotion plan
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The activity promotion plan is a collection of 5 articles.
Marketing activity promotion scheme
Marketing planning and promotion plan
4 sample plans for promotional activities
5 demonstration articles about the promotion plan
Activity promotion plan 1
If a good website is not known to people, then it is not necessary to exist. Therefore, website promotion has become a top priority.
As I am a student majoring in e-commerce, I have done part-time network promotion on e-commerce websites before, so I have a certain understanding of the methods and skills of website promotion. There are various types of websites, and different industries have different ways to promote websites. With a positive attitude, I strive to let more customers know about this website, increase the number of visitors to the website, and finally achieve the purpose of marketing.
In the company, as a promotion assistant, I will make the following plans for my work plan:
1, carefully cooperate with the supervisor to complete the established work content, ask more questions in the process of work, and communicate with the supervisor in time if you have any ideas or suggestions on the promotion plan arranged by the supervisor; 2. Website promotion should have a promotion knowledge system, so as to be independent of the company's promotion work; 3. Actively learn and supplement relevant promotion knowledge, and put forward constructive suggestions for website promotion; 4. Summarize the relevance of website promotion in time, and "take the essence and discard the dross" of the implemented promotion scheme as a reference for the implementation of the next promotion scheme, so as to further improve the promotion efficiency.
Activity promotion plan 2
In order to make products flow into commercial channels as soon as possible, further improve product distribution network, seize market share, and increase product sales and market share, the following plans are formulated:
I. Distribution of Jiuzhoutong System
Second, the choice of dealers in Hubei market
1, Hubei Jiuzhoutong Pharmaceutical Co., Ltd. has a relatively complete network, strong distribution ability and a wide range of radiation to surrounding markets, and is our first choice distributor;
2. Although the network of Sinopharm Holdings Xinlong Company overlaps with that of Jiuzhoutong, it is a powerful supplement to the network of Jiuzhoutong, and it is not worried about the risk of payment caused by the company's bankruptcy;
Wuhan Rand Park Jung Su Pharmaceutical Co., Ltd. is located in the north of Wuhan. Due to traffic control, most customers going south from National Highway 107 could not enter the city, so they were stopped. Secondly, his predecessor was "Wuhan New Special Medicine Co., Ltd.", and his distribution ability in Wuhan otc terminal was strong;
4. Hubei Yang Kang Pharmaceutical Co., Ltd. has a strong distribution capacity in the third terminal such as private hospitals, community health service centers, individual clinics and township hospitals.
Third, promotional activities.
1, the purchase rebate is confirmed;
◆ Clarify the relationship between the responsible person and the buyer related to procurement;
In-depth communication with the owner of the dealer company.
2. Communication and implementation of ticket issuers in the marketing department;
◆ Distribute leaflets and business cards to publicize the selling points of the company's products;
◆ Inform each billing personnel and business personnel of our company's product policy;
3. Explain the company profile and products (slide production) at the business meeting of each dealer;
◆ Seize the opportunity of each company to hold a business meeting and explain the company's product policy and product knowledge in about 30 minutes;
Introduce the general situation and development prospect of the company, and increase their confidence and enthusiasm in selling our products.
4. Distribution and communication of marketing leaflets.
◆ We distribute it ourselves;
◆ Distribution through internal promoters of dealers.
Fourth, the surrounding market analysis
The whole market around Hubei is divided into four main lines: Southwest Line, Enshi → Yichang → Jingzhou → Jingmen; Northwest line, Shiyan → Xiangfan → Suizhou → Xiaogan; Southeast line, Huangshi → Huanggang → Ezhou → Xianning; Jianghan Plain Line, Qianjiang → Tianmen → Xiantao. Among them, the four core cities with strong radiation capacity are Yichang, Jingzhou, Xiangfan and Huangshi.
V. Channel dredging and connection
After the Spring Festival, relying on the first-class distributor with strong market radiation ability such as Hubei Jiuzhoutong, he made full use of his network resources to distribute the products to Jingzhou, Yichang, Xiangfan, Huangshi, Enshi and other regions, ensuring that the channels are in stock first, and then following up with the terminals. Among them, Hubei Jiuzhoutong's branches in the province, Enshi Jiuzhoutong, Xiangfan Jiuzhoutong and Jingzhou Jiuzhoutong can take the lead in purchasing goods, and Yichang Kang Xin Pharmaceutical Distribution Co., Ltd. and Ezhou Wudu Pharmaceutical Co., Ltd. (outlets in Huangshi) are also the first echelon of channels.
Activity promotion plan 3
I. Timetable
Timetable is the core table of the whole annual marketing plan. Only by doing this table well can the annual marketing plan be carried out step by step in the right direction without deviating from the direction. The attached table plays an important role in the whole report. This form takes the longest time and should account for more than 60% of the whole report.
So, how can we work out a practical schedule? In addition to the overall annual promotion goal, there must be a clear promotion strategy and how to achieve these small sub-goals.
(1) Overall goal
No matter how to launch new marketing activities, the ultimate goal is to ensure the smooth completion of sales tasks, so completing sales tasks is the most important one in the whole promotion goal. Brand building is usually regarded as the second important goal. If we don't pay attention to the unity and continuity of brand image, all promotional activities will definitely do great harm to brand image. If there is a third promotion goal, it must be related to the company's industry background, development stage and business objectives. This goal may be the company's public image, or the company's social responsibility or corporate culture construction. This goal varies from enterprise to enterprise.
(2) Quantitative objectives
Accomplishing sales tasks, enhancing brand image and developing enterprises are the overall promotion goals in the schedule, which can also be called marketing strategic goals. If there are only strategic objectives without quantitative sub-objectives, then the formulation of this plan will become a report with empty slogans, a report with only form and no content. The quantitative promotion sub-goal is the annual "sales task" of marketers, and the quantitative data helps the promoters to make preparations in advance and make clear their annual promotion priorities and resource use priorities.
The sub-goal of quantitative promotion is closely related to the marketing environment of the enterprise, that is, what the enterprise should do at which development stage. If it is a large-scale engineering equipment enterprise that has just started the market development stage, then your sub-goals should include promotion objectives such as investment promotion meeting, exhibition, tender preparation, advertising and public relations activities; If you are a building materials retail enterprise that has completed the task of network development, then your sub-goals should include the promotion goals such as the promotion of the image of specialty stores, the training of shopping guides, roadshows, and home products group buying meetings.
(3) Implementation standards
In the timetable, clear goals make marketers clear the focus and direction of their annual work, but how to do it is a big confusion before them, so the implementation standards should also be clear in the timetable. Many people like to list words when making plans, for fear that they don't understand them and others can't understand them. In a simple and practical plan, pictures and figures should be reflected more. What are the implementation standards of roadshow companies? You only need to write clearly the site area, how many people distribute a page, how many umbrellas are placed on the site, and so on, as long as all the energy is described by numbers.
(4) Training plan
How to ensure that your promotion plan is effectively implemented? Training is a must. Many people will simply understand training as planning publicity, organizing marketing personnel to conduct centralized training and telling everyone what to do and how to do it this year. It seems that they have been taught the realization standard, and then they have no reason not to do it well. The author does not deny the importance of policy propaganda, but I still want to mention the establishment of model market in particular. For each marketing activity, make a model demonstration in advance, so that all employees can fully participate in the experience. Only after experiencing the on-site operation can they really realize what problems they often encounter in promotion and how to deal with them quickly and effectively.
When making the training plan, we should consider the combination of policy propaganda and actual combat drills, and provide different actual combat drills for different marketers. Only in this way can we really publicize the standards and implement them without any mistakes.
Second, the evaluation form
In the schedule, we give the annual promotion objectives and implementation standards, and especially mention the importance of training, while the evaluation table completes the follow-up management of the implementation effect of the promoters. Training teaches extension workers how to do it, while evaluation requires them to do it. The former solves the problem of ability, while the latter solves the problem of will.
(1) rewards and punishments are clear.
Since the form of assessment has solved the problem of promoters' willingness to implement, the assessment will not only have negative incentives, but also have positive incentives. Therefore, when making the assessment form, it is necessary to comprehensively score all aspects of work execution and give negative incentives to those who do not meet the company standards. If all meet or exceed the company's standards, we should also give corresponding rewards in time. Many people are very clear about the negative motivation when they do the assessment form, but they lack positive motivation. Such an assessment formulation is very dangerous, because under such an assessment system, executives rarely innovate.
(2) Quality management
For a long time, our enterprise has paid too much attention to sales assessment, and result-oriented is the only criterion for the assessment and promotion of many company personnel. Results-oriented encourages many people to be quick and quick, and the channel is to press goods and ignore management. Once a person leaves his present post, many problems accumulated in the early stage are suddenly exposed. Paying attention to the process is becoming more and more important. When making the evaluation form, not only the results but also the process should be evaluated. How to evaluate the implementation process? Cost-to-sales ratio, quantity of materials, activity cycle, customer satisfaction and other indicators can be used as an important reference for our process assessment.
(3) Competition activities
"Assessment" has achieved the minimum guarantee for the implementation effect of promoters. If you want to get better grades, it is one of the effective ways to carry out competitions. The marketing manager can formulate 1-2 marketing competition activities according to the purpose and implementation difficulty of marketing activities, and mainly evaluate the sales performance, implementation effect and implementation progress. Competition activities can stimulate the competitive consciousness of different market teams and arouse everyone's enthusiasm for work. If the briefing is produced and distributed in time during the competition and the feedback is timely, the effect will be more remarkable.
A simple evaluation form is convenient for us to follow up the implementation effect in time. As a marketing manager, after completing the planning and guidance of annual marketing work, this evaluation form has become the center of our work, helping us to review marketing activities, thus providing a written tool for process correction.
Three. application form/application
Under normal circumstances, with the schedule and examination form, the annual report of the marketing manager is basically completed. However, a clever woman can't cook without rice, and the application form is another important form to realize resource application and internal communication of the company. The reason why I especially want to list this form is because I found that many executives often have unclear statements and points when filling out applications. Providing different application forms for different marketing jobs can simplify the process and improve work efficiency.
The preparation of the application form must follow the principle of simplicity and clarity. When I examine and approve the advertising application submitted by the office, I often find that a lot of words are used in the form, but the final advertising position is still unclear. Later, I added an "advertising space plan" to the application form, which completely solved the problem. A simple location map is worth a thousand words.
These three tables of the marketing manager help us to clarify the conceptual direction of the annual marketing work plan. When a lot of market work is in front of us and we don't know where to start, we can use these three tables to make the plan more beautiful.
Activity promotion plan 4
I. Promotion purpose
Due to the weather this year, the summer time is earlier than in previous years, and the weather has been hot since autumn. From the perspective of terminal consumption, consumers still mainly spend on summer clothes after autumn. So far, except autumn clothes, other autumn clothes have just started to be sold. After the Eleventh National Day, the climate in many areas will get cold and winter clothes will be sold, so the sales time of autumn clothes this year will be very short, which is very unfavorable to sales. In order to promote the sales of autumn clothes during the eleventh period, cooperate with various promotional activities of the marketing department, and create a promotional atmosphere at the terminal during the eleventh period to add fuel to the fire, this promotion plan is specially formulated.
Second, the promotion theme
autumn harvest
Third, the theme interpretation
The "thousand-character text" says "cold comes and summer goes, autumn harvest and winter storage"
It is natural to take the ancient training as the copywriting of autumn clothes promotion, and it is natural to emphasize the purchase of broadcast cards, which also reflects the unique cultural atmosphere of broadcast cards.
Fourth, gift promotion.
1. Gift 1: clothes rack (see photo)
The main purpose of this promotional gifts is to show the humanization of broadcasting. Radio is very thoughtful. Because you have added some new clothes, I will give you a hanger, so that you can buy your favorite clothes without worries. Another way of saying it is: with beautiful clothes, you have to have beautiful hangers.
2. Gift 2: apron (see photo)
The theme of this promotion is "Autumn Harvest", which actually contains the meaning of collecting clothes and gifts. The first association of "autumn harvest" is the labor in harvest season, but the consumers are all urban women. Because the meaning has changed, the apron used for autumn harvest is still iconic. Therefore, in order to highlight the theme concept of "Autumn Harvest", several aprons were customized for this promotion as promotional gifts. Because apron is a daily commodity that can penetrate into consumers' lives, it has certain infiltration significance for the long-term promotion of brands.
Verb (abbreviation of verb) promotion measures (see the 11th notice for details).
Sixth, the theme poster
autumn harvest
Happy National Day Mid-Autumn Festival
7. Window layout: There are many hangers hanging in front of the background cloth, and some clothes are hung on the hangers. (see photo)
8. Shop assistant dress: During the activity, all shop assistants wear aprons. (see photo)
Nine, the overall atmosphere of the store
Activity promotion plan 5
I. Overview of the Project:
As a family FNS, it can be publicized and promoted through various channels. Through a large number of media publicity, combined with website activities, increase website traffic and increase registered users.
Second, the project cycle:
20 1 _ year1_ year 15-201_ year April15, with one year as the deadline, the project will be revised continuously through one year's implementation, and it will be after 201_ year.
Third, the core of the project:
Soft Text Publicity+Activity Marketing
Four. Project objectives:
1. Improve website traffic and its ranking in Ale_a and chinarank;
2. Increase the number of registered members of the website;
3. Enhance the brand of the website and increase its online popularity.
Verb (abbreviation for verb) implementation:
1, soft-text publicity: different ways are adopted at different stages, and news points and publicity points are excavated from different angles every month.
Publicity frequency: 4 soft articles can be selected for publicity every week, and it is best to publish them in the first week and the third week.
Propaganda direction
(1): Combined with industry. Combined with hot events, look forward to the development and prospect of home websites in the industry;
(2): Combination function. The development trend of tourists and the dynamic change of the crowd need to find some data to analyze;
(3): Combined with the website. The analysis of website domain name and website name, as well as the publication of research articles on the website, have attracted the attention of the industry.
(4): Combine activities. Combine some current activities to create momentum, including the activities of this website and the activities of other enterprises.
(5): Use your opponent. This paper analyzes the development of home websites from some policies and measures of other home websites.
(6): use experts. Use the analysis of experts to get the viewpoint of the website; Express the opinions of website leaders as an expert.
Publicity media:
(1): Give priority to the promotion of online media (low cost and fast spread), including Sina Technology, Sohu IT, Netease Technology, pconline, IT 168, cbinews, admin5, chinaz, donews, Bear Online, it.com.cn, Phoenix Network, Tianji Network, China Economic News Network, etc.
(2): posted on major websites and forums, Tianya, Xici, Maopu, etc.
(3): Published in the national mainstream online media. Such as Guangxi time and space, Guangxi red beans and so on.
(4): Publish it on websites published in various places as much as possible, and publish it through various blogs.
(5) Establish a blog on mainstream websites.
2. Website activities: Carry out various cooperation and activities to arouse more attention.
Family-oriented activities: novice activities, old member points activities, old members introducing new member incentive policies;
Other effective activities.
Sixth, the effect evaluation:
Make a promotion evaluation report every week, including the following contents:
1, the number of website PV increases and the number of independent IP increases;
2. The number of website members has increased, and ordinary members have been upgraded to higher-level members;
3. Changes in website ranking, including changes in ALE_A ranking and chinarank ranking.
4, the number of words published by the media (reflected in the statistical report of media public relations)
Seven. Project budget:
1, soft article publishing fee: calculated on the basis of publishing more than 50 articles per month, the fee;
2. Soft writing expenses: write 2 soft articles every month, totaling RMB.
3. Forum publishing fee: it is necessary to organize personnel to participate in the publishing, and the fee is RMB.
4. Blog publishing fee: organizing personnel to publish, charging RMB.
5. Statistical analysis cost: make a report every month to count all the effects, and the cost is RMB.
Total monthly media public relations expenses: RMB, and the monthly activity expenses are determined according to the specific activities agreed with the website.
According to the monthly evaluation results, the promotion and implementation methods such as media and activities are constantly revised. Including continuous optimization and integration of the selected media.
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