Plan of Beer Marketing Promotion Activities in 2022
2022 Beer Marketing Promotion Plan 1
I. Name of the event:
_ _ _ _ Beer Culture Festival
Second, the activity slogan:
Passionate summer, enjoy happiness.
Second, the activity time:
Three. Location:
____
Fourth, the purpose of the activity:
Make use of the origin of beer culture festival, hold the first beer culture festival, form news facts for local media to publicize and report, and attract the attention to the maximum extent. Enhance the local visibility and social influence of the project, stimulate the attention of potential customers and promote the overall sales of the project. By participating in the grand beer culture festival, customers can enjoy the psychological satisfaction of choosing _ _ city garden and establish their loyalty to _ _ real estate brand. Through the grand Oktoberfest activities, the psychological distance between _ _ _ brand and local consumers will be narrowed, and the affinity of the brand will be enhanced.
Verb (short for verb) activity:
Cultural performing arts; Invite professional performance organizations to perform variety shows. Cold meal barbecue; Improve the level of activities and make participants feel honored by holding hands. Award-winning question and answer; Interactive communication, enhance the participation of activities, and make the activities more lively. Xintianyou; Famous singers sang and interacted with the audience, which enhanced the intimacy of the event and won the mass base. Beer drinking contest: through the beer drinking contest, the participation and interest of the activity will be enhanced, and the interaction with the audience will be formed to push the activity to a climax.
Sixth, the highlights of the event:
The grand opening ceremony detonated the city's summer passion, formed news events, triggered media reports and focused public attention. The combination of cultural performances and banquets has improved the specifications and grades of activities and reflected the high-end nature of real estate brands.
The prize-winning quiz and beer drinking contest made the atmosphere more lively and interesting. A northern Shaanxi folk song of _ _ brand is integrated with local folk culture, which brings the psychological distance between _ _ real estate brand and local consumers closer and makes the brand more friendly.
Seven. Promotion method:
SMS: Send SMS to customers, intended customers and target consumers to inform them of the activities and invite them to participate.
Standard Edition: Publish activity information, mainly with pictures, forming a strong visual impact and attracting attention.
TVC: The prime-time and prime-time columns of TV advertisements released information about this event, which was widely publicized and aroused widespread concern in society.
Eight, organization:
Organizer:
Co-organizer:
Cooperative media:
Invite the media:
Nine, invited guests:
_ _ Real estate related leaders and local news media
Trading customers, intended customers and target customers.
X. Main participants:
Trading customers, intended customers and target customers.
XI。 Activity promotion:
During the activity, it is necessary to set up a leading group, with the relevant leaders of _ _ real estate as the group leader (responsible for handling emergencies), and each activity-related unit will send one person to assist the group leader in smoothly promoting the activity.
Twelve. Required materials: (omitted)
2022 Beer Marketing Promotion Plan II
In order to respond to the call of the municipal party committee and the municipal government to "build five cities and build a harmonious _ _", promote the development of tourism and catering industry, promote catering culture, activate the catering market in our city, enhance the development awareness and innovation ability of enterprises, develop tourism and catering brands, and enrich the tourism and catering cultural life in our city, and provide a set of high-grade Songyuan tourism and cultural food feast for the general public, enhance the city's taste and civilization, promote the rapid growth of tourism and catering economy in our city, and accelerate the development of the tertiary industry. Take tourism as the platform, beer as the carrier and food as the support, show the people's enthusiasm, heroism and enterprising, show the brand-new style of Songyuan construction, expand the influence of _ _ city in the whole country, create high-grade tourist food culture festival business cards, and enhance _ _.
Theme: build a tourism catering brand and prosper the catering industry.
Purpose of activities: _ _ Tourism Festival aims at creating five cities, and takes the opportunity of promoting the overall brand image through exhibition, experience, communication and entertainment to promote the development of tourism, catering industry and related service industries and create an environment for establishing healthy competition in the market. The purpose of the activity is to show Songyuan's unique folk customs and Manchu-Mongolian cultural characteristics, as well as its unique cultural landscape and tourism resources.
I. Organizational arrangements:
Activity time: 8: 30- 10: 30, opening ceremony.
Location: _ _ _ _
Second, the site layout:
1, podium;
2. Inflatable arch;
3. Registration desk:
4. Balloons
Third, the preparatory work:
1. Miss Etiquette: First name (tentative). Responsible for welcoming guests, guiding and cutting the ribbon.
2. Military band: Name, arranged on the left front side of the rostrum.
3. Corsage: Corsage for guests to wear.
4. flower basket: one, placed at the entrance and exit of the gate.
5. Sign-in series: for guests to sign in. (autograph book and pen)
6. ribbon-cutting series: ribbon-cutting for guests.
7. Podium potted flowers: placed around the podium.
8. Sound: Special sound for the opening ceremony.
9. VIP room: the VIP lounge before the opening ceremony.
Four. Opening ceremony procedures:
1. The rostrum was arranged the day before the opening ceremony.
2. Sign in, cut the ribbon series, and prepare the corsage the day before the opening ceremony.
3. On the opening day:
At 08:30, all the celebrants are in position.
At 08:50, the performance teams stood in their designated positions.
At 08:55, the band began to play.
09:45 Lead the leaders and guests attending the opening ceremony to their positions.
At 09:50, the host announced the start of the ceremony, introduced the leaders and guests, and introduced the significance and far-reaching influence of this beer and food festival, as well as the participating enterprises.
Play music at 10:00.
10:02 Please invite the leaders to make opening speeches.
10:07 Please ask the organizing committee to give a welcome speech.
Please (government leaders) declare the conference open.
At the same time, put wine with hammers and drums, release homing pigeons and raise colored balls.
10:20 ribbon-cutting ceremony
10:30 The ceremony ends and the performance begins.
● Contents of series activities: Each venue will be held one after another.
1, _ _ _ and the special series of cultural performances in the city square: reflecting "beer culture" and "cultural performances with local folk characteristics", offering lively and interesting songs and dances, acrobatics, sketches, duets in Northeast China, cooking performances, etc. And interspersed with various interactive games, so that the scene truly becomes a sea of joy.
2. Carry out exhibitions, evaluations and preferential sales activities of dishes such as Japanese cuisine.
In order to show the operating characteristics of catering enterprises in our city and the development level of catering industry, and meet the consumption needs of the masses, the organizing committee of the Food Festival will organize innovative banquets and gold medal exhibitions of Japanese cuisine and other cuisines, and carry out activities days and preferential exhibitions of time-honored catering enterprises such as Japanese cuisine, Sichuan cuisine, Shandong cuisine and Cantonese cuisine during the Food Festival. In order to expand the influence and form the interaction between Chagan Lake and Songyuan City, 100 representative enterprises will be selected from the two places.
Formulate and participate in the preferential price evaluation of dishes, give 4 bottles of beer for free at each table, and distribute mysterious gifts at the on-site activities, with multiple surprises and unexpected gains.
3. Food culture exhibition and publicity: introduce Zhongshan food culture in the form of words and pictures on the spot, and introduce more and more comprehensive food theory knowledge.
4. Baseball beer bottle competition
5. Choose Mr. (Ms.) beer.
6. Hold Songyuan Catering Industry Forum.
7, "starry sky" carnival beer night (omitted)
8. Closing ceremony
The closing ceremony of the Food Festival will award prizes for the selection results of various activities. At the same time, leaders at all levels, members of the organizing Committee, leaders of competent departments in various regions and news media are invited to participate.
Scope of participation: legal operation, production and distribution enterprises of catering enterprises, hotels, food, daily necessities and other related industries with characteristics inside and outside the city.
Requirements for participating in the evaluation: units and individuals participating in the evaluation should apply first, submit recipes for banquets and dishes (the recipes should be practical and promotional), and with the consent of the organizing Committee office, make performances and evaluations on the spot at the reporting enterprise or designated venue, and the organizing Committee will organize expert judges to evaluate them. Enterprises can declare 1-2 banquet, and the banquet style and cuisine are not limited. The number of dishes at each banquet shall not be less than 10. 1-3 The dishes selected from the banquet are gold medals, and can also be made by enterprises and individuals to participate in the exhibition.
Series review and appraisal:
1, _ _ famous banquet
2._ _ Famous dishes
3._ _ Famous restaurant
4._ _ Special Food and Beverage Shop
5. Golden dishes
6. Food Festival Golden Chef Award
7. Excellent Enterprise Organization Award
8. First Tourism Festival "Designated Catering Unit"
9. Western food and golden dishes
It is recommended to select the "designated dining unit" of the ninth Chagan Lake Tourism Festival.
The organizing committee of the food festival will cooperate with the first tourism festival to select the "designated dining unit" of the first tourism festival among key hotels, specialty restaurants and large and medium-sized hotels. Prepare Songyuan catering guide, arrange meals for Chinese and foreign guests, and incorporate it into the overall publicity content of the tourism festival, and enter it into the _ _ _ _ website.
2022 Beer Marketing Promotion Plan 3
Activity background:
Displaying the city's characteristic business cards is the goal that all provinces and cities have been striving for in recent years. Oktoberfest, which appears in various places, has become a new industry sought after by local enterprises and businesses. _ _ As the capital of Guangxi, the core of China-ASEAN economic circle, with superior geographical position, it is an important economic center along the Beibu Gulf and an emerging hub city of the southwest sea passage. The idea of building a regional international city put forward by _ _ _ is to operate the tertiary industry as a new tertiary industry. With such generous government policies and superior geographical conditions, _ _ has never held a large-scale beer event.
After careful preparation and careful consideration, _ _ _ _ _ District decided to hold a carnival of automobile beer culture by combining automobile enterprises, beer enterprises, traditional culture, artistic performances and other elements, precisely to create a carnival celebration that truly belongs to _ _ citizens, and the macro management and support of the government made such a large-scale event a well-known exhibition brand in China.
I. Project subject
Full name of the event: 20 _ _ _ _ _ Auto Beer Festival Organization: Implementation Time: Implementation Place: Organizer: Organizer: Co-organizer: Media Alliance:
Second, the activity objectives
Innovation, honesty, flexibility and pluralism run through the whole preparation process of Oktoberfest. We should grasp the working principles of being knowledgeable, refined, distinctive, creating brands, focusing on water and local areas, cooperating with all parties, integrating resources and actively cultivating, establish the concept of leading fashion and creating business opportunities, and strive to make this Oktoberfest an important platform for combining beer industry with tourism, developing Nanning food culture, promoting urban economic development, expanding urban reputation and developing investment attraction.
Taking advantage of the characteristics that _ _ citizens like to revel and join in the fun, we will hold a comprehensive and large-scale automobile beer festival, and with the support of the government, we will build the Southern Carnival Beer Festival, which is famous for the Northern Beer Festival, and add a new business card to this laurel-laden Greentown.
Third, the core planning.
This event will make every effort to build a grand car beer festival, and truly make the car beer festival a large-scale comprehensive exhibition brand in the south, with novel form, wonderful content, rich beer and full carnival entertainment; Enrich citizens' lives with carnival and passion as the theme; Taking Lingnan customs and new attitude as the main propaganda means, through extensive media publicity and commercial interaction, the geography, humanities, resources, environment and policies in Jiangnan District of Nanning are organically integrated, and the highlights of the Automobile Beer Festival in Jiangnan District of Guangxi are carefully created to add luster to Nanning, and the integration and influence of the world culture of the Beer Festival are fully utilized to integrate economic development, science and technology promotion and cultural exchange. Combine beer culture, automobile culture and square culture organically, give full play to the humanistic, environmental and leisure advantages of square culture, rely on image display, commodity promotion, recreational activities, competitive games, lottery and other activities to expand the brand value of enterprises, and create effective and suitable communication space and marketing stage for beer production enterprises and automobile enterprises, which has the characteristics of internationalization, culture, entertainment and extensive participation of the masses, and has a fiery and passionate holiday atmosphere.
Take the opportunity of Oktoberfest to further promote the development of the tertiary industry in Jiangnan District, and let Chinese and foreign tourists and all walks of life fully understand Guangxi and _ _.
IV. Purpose of the activity
(1) Show the achievements of economic construction in Jiangnan District and the new look of urban economic development.
② Display the corporate culture of automobile beer industry.
③ Develop regional economic construction and promote regional economic growth.
④ Enrich citizens' life and build a harmonious society.
Verb (abbreviation for verb) activity direction
◆ Get together for a beer feast, feel Greentown _ _ Jiangnan ◆ Show Lingnan customs and culture _ _ Jiangnan charm.
Intransitive verb campaign slogan
Carnival * * * Celebration _ Olympic Party Jiangnan Automobile Beer Feast
Seven, propaganda slogan
China Olympic year _ _ Oktoberfest
Eight. Focus of activities
20 _ _ _ The first Oktoberfest is divided into six sections: automobile culture, beer culture, gourmet culture, folk art culture, tourism activities and economic and trade activities, with seven characteristics, six highlights, 24 activities and five carnival festivals. The activities of each plate are rich and colorful, with outstanding highlights, which will provide the biggest hot spot for publicity and reporting, promote urban economic development, enhance the new image of _ _, and make the most reasonable arrangements for enhancing the popularity and influence of the Automobile Beer Festival in Jiangnan District of Nanning and building the brand of _ _.
2022 Beer Marketing Promotion Plan 4
I. Purpose of the event
At present, Snow Beer has occupied a high market share, and the regional market share is in the top three, with great brand influence and good management. It's the peak season of beer sales in summer. In order to make better use of this opportunity, we can deal with inventory, increase sales and better improve brand awareness.
Second: active object
At present, the mainstream channels of the beer market in the target area include:
1. Catering channels
2. Shangchao Channel
3. Retail outlets re-wholesale distribution channels
4. Dealers themselves
Existing beer channels in the target market: supermarkets, convenience stores, restaurants, night shows and restaurants. This activity is mainly aimed at consumers in supermarkets, large and medium-sized convenience stores, department stores, restaurants and night markets.
III: Theme of the event
1, activity theme name: This summer, snowflakes make you cool in the summer!
2. Development methods of event theme: roadshow promotion, special promotion, buy-in promotion and free goods learning.
Four: the way of activities
Activity time: July 20th 10 to July 20th 15.
Location: supermarkets, large and medium-sized convenience stores, department stores and Gulou night market in Kaifeng.
Five: Promotional products
Snowflake refreshing beer 600ml_ 12 26 yuan/cigarette.
Snow Ice Beer 600ML_ 12 34 yuan/piece
Snow Beer Braves 500mPl_ 12 42 yuan/piece.
Six: promotion object and scope
Target audience: consumers in supermarkets, large and medium-sized convenience stores, department stores and night markets.
Scope: the area under the jurisdiction of Kaifeng City.
Seven: promotion form:
First, roadshow promotion
By temporarily building a stage to attract consumers' attention, interact with consumers and enhance consumers' understanding of Snow Beer.
Second, special promotion
For Snowflake Refreshing Beer 600ml_ 12 original price 36 yuan current price 26 yuan/piece for large-scale promotion. In the way of commodity sales, we should make a pile of snow brand beer to expand its commodity image. To ensure sufficient supply of Xuepai beer and obvious price advantage, arrange a promoter for each pile.
3. Buying and giving the beer in the promotion mall can be promoted by buying and giving, mainly by buying more and giving more, and setting up a gift desk in each gift area for sale, such as customers buying three pieces at a time and giving one away. , strengthen the concept of mass sales.
Fourth, free tasting.
There is a stall next to the beer counter for free tasting, and the beer for promotion is ready for free tasting on the spot to attract consumers' desire to buy. Let consumers taste the freshness of Snow Beer.
Eight: promoting cooperation
1, within the scope of activities under its jurisdiction, make use of POP posters, point-of-sale advertisements, DM, banners, wall advertisements and cabinet advertisements for publicity, so as to better expand the visual impact and fully warm up the market for the smooth development of activities.
2. Leaflets: distributed in six night markets in various districts of Kaifeng. Propaganda wall newspaper: publicity in the form of wall newspaper in large communities.
Nine: Promotion Time
Time: June 1 day to June 10, 20__
X: promotional items
Vehicles: a propaganda car and a truck.
Beer: 600ml_ 12 snowflake refreshing beer 240 pieces.
Snow Ice Beer 600ML_ 12 200.
Snow Beer Brave 500mPl_ 12 160 pieces.
Personnel: 6 propagandists, 2 drivers and 2 sales representatives.
Material preparation: leaflets, wall posters, balloons, arches, banners, etc. Are provided by Snow Beer Enterprise.
Implement the promotion plan and distribute it: by the internal staff of Snow Beer.
Product preparation: provide snowflake beer.
Store preparation: Store layout and various displays are prepared by the company for major stores, and the stores cooperate.
Layout outside the store: arches and banners.
Activity organization: the promotion activity has actually started to sell. With the cooperation of all staff.
XI: Promotion expenses:
0.20 million yuan
2022 Beer Marketing Promotion Plan 5
1, holiday promotion. Use Christmas, New Year's Day, Valentine's Day, April Fool's Day, Mother's Day and other festivals to hold related promotional activities at night, especially Valentine's Day and Christmas are the most important promotional festivals at night. For example, on Valentine's Day, you can send roses to designated brands of beer, and men can take women to spend, and women's beer can be given away for free. Blue Horse Beer once invited some foreign students studying in Zhengzhou universities to spend Christmas at the night pier. All consumers who consume blue horse beer have the opportunity to perform programs and take photos with foreign students on the same stage, which has achieved good results.
2. Gift promotion. Gifts can be divided into two types: one is to send wine, and the other is to give gifts. Sending wine is the most commonly used way, such as buying 10 and getting 2 free. Gifts can be given by consuming different quantities of gifts with different values. For example, Venus Beer sells 5 bottles of prize-winning luminous rings, 10 bottles of prize-winning luminous sticks and 20 bottles of prize-winning spherical electronic watches, and the effect is very good. Night beer promotional items are different from those in restaurants. In the production and selection of gifts, its main characteristics are novelty, strangeness and artistry, which are suitable for the night atmosphere and highlight the corporate culture connotation, such as flashing rings, spherical electronic watches and colorful light sticks, which make consumers unforgettable, induce consumption and potential consumption, and then show the brand image.
3. personnel promotion. Enterprises send promoters to the night market for on-site promotion, such as introducing to consumers, organizing gifts or other promotional activities, and shopping guide in the night market supermarket. Promoters should choose 18-22 young people with technical secondary school education or above, good temperament, good image and full of youthful and fashionable atmosphere. Because women have stronger affinity, we should use female promoters. It is necessary to strengthen the training of promoters, improve their etiquette and communication skills, and have strong promotion ability. Promotion expenses should be dressed, services should be young and beautiful, but not too sexy. It is necessary to strengthen the management of promoters, formulate a reasonable salary incentive mechanism, and fully mobilize the enthusiasm of promoters.
4. Promotion of lucky prize. Lucky prizes are generated in the form of bidding points, stock throwing, lottery drawing and scratch cards. In the evening show, and reward the corresponding gifts, the purpose is to stimulate consumers' enthusiasm for consumption and enhance brand memory.
5. Price promotion. Price promotion is mainly price reduction promotion. In order to improve their competitive advantage, some brands use lower supply prices to promote dealers and night shows, so as to increase their enthusiasm for buying goods. In order to increase the purchase rate, consumers can also be promoted at reduced prices. For example, a brand reduced the original terminal sales price of 10 yuan/bottle to 4 yuan/bottle on the night designated on Christmas Eve, which made consumers feast their eyes on it overnight and achieved good promotion results.
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