What are the positive effects of the 26th Shanghai TV Festival on building a global film and television industry in Shanghai?

The COVID-19 epidemic raged around the world. Since the Berlin Film Festival was held in February this year, the global film festival has been cancelled or postponed. Fu, director of Shanghai International Film and Television Festival Center, said recently that the 26th Shanghai International Film and Television Festival has become the first large-scale film and television international cultural event held in China since the COVID-19 epidemic. Not only has it caused great repercussions internationally, but it will also force the film and television festival to carry out innovative transformation in the form of holding. In this special environment this year, this TV Festival has faced difficulties and actively cooperated with the prevention and control of COVID-19 epidemic, showing strong adaptability and innovation. The purpose of cloud forum, gathering city and open-air exhibition is to bring you an unforgettable and safe TV festival.

This year's Shanghai TV Festival will also hold five Magnolia TV forums focusing on different industry topics, as well as the theme forum of the Internet Film and Television Summit. It is worth mentioning that the 2020 Internet Film and Television Summit hosted by the Development Research Center of the State Administration of Radio and Television, Shanghai Radio and Television Bureau and Shanghai Putuo District People's Government will be staged in an innovative form that pays equal attention to offline and online, aiming at opening up ideas for the industry and encouraging peers.

In order to cooperate with the epidemic prevention and control, this year's TV Festival market segment will be held online. This year's Shanghai International Film Festival and Shanghai TV Festival were also launched for the first time? International film and television cloud market? , melting? Cloud exhibition cloud talk about cloud activities? And then what? Cloud service? Integrate the activities of the four major sectors. It provides a brand-new digital exhibition and negotiation platform for exhibitors and their works online, and also provides a more efficient and convenient way for domestic and foreign film and television industry institutions to participate in the conference, and strengthens the digital empowerment, platform empowerment and service empowerment of TV film festivals.

In addition, the screening of the annual Shanghai TV Festival will all be in the form of open-air screening this year. First time this year? Key video websites premiered TV series? Being included in the Magnolia Award is an innovative move in response to the spirit of the State Administration of Radio, Film and Television (SARFT) on promoting the high-quality development of radio, television and network audio-visual industries, and also meets the overall situation and needs of the development of China TV dramas. Moreover, in order to effectively protect the needs of epidemic prevention and control, the selection of Magnolia Award is the first time that China judges have concentrated in Shanghai, and international judges have participated in the interaction online for the first time. The award ceremony will also be broadcast through Dragon TV, Documentary Humanities Channel and some video platforms.