The weather in Zhengzhou on September 2.

Zhengzhou Yin Ji Trade City Co., Ltd. is a wholly-owned company established by Hongkong Hong Sheng Investment Co., Ltd. in Henan. Located at No.8 Yima Road, Zhengzhou City, it is located in the bustling railway station area, only 100 meters away from Zhengzhou Railway Station and long-distance bus station. 1Construction started at the end of 993. After 12 years of rolling development, the current construction area is 320,000 square meters, with nearly 6,000 merchants and nearly 50,000 employees. Tens of thousands of clothing brands from all over the country gather here, and the market radiates to more than 20 provinces, municipalities and autonomous regions, becoming the leader in the development of the clothing industry in the Central Plains, and enjoying high visibility and reputation in the national clothing industry. The strong rise of Yin Ji directly gave birth to a clothing wholesale market group, and the clothing industry in Zhengzhou and even Henan began to receive attention. In September, 2003, in order to promote the construction of a modern trade city, Zhengzhou formulated the Outline for the Construction and Development of Commodity Exchange Market, and identified Yin Ji Clothing Exchange Park as one of the 15 commodity exchange parks that the city has focused on developing and supporting, which is also the only commodity exchange park named after an enterprise.

Yin Ji Trade City is a large Ginza Plaza integrating clothing wholesale and boutique retail. Outdoor insulating glass, beautiful and generous; Indoor frame structure, arbitrary spacing; Central air conditioning, four seasons like spring; Eight large sightseeing elevators, all over the city landscape; Advanced automatic sprinkler system for fire control and safety monitoring can ensure 24-hour personal and property safety; The largest electronic display screen in the Central Plains is magnificent; The 3,800-square-meter multifunctional exhibition hall is beautiful.

Yin Ji Trade City has the largest building area, the highest building grade, the most advanced fire-fighting facilities, the highest market popularity, the most complete service functions, the best shopping environment, the largest annual transaction volume, the largest annual profits and taxes, the largest number of employees, the most popular and the most active transactions. The clothing professional market with the highest daily average passenger flow, the strongest commercial atmosphere and the most development potential.

After more than three years of clothing purchase, I think opening a clothing store looks very simple and anyone can do it. In fact, it is very difficult to do anything now. Seeing that it is difficult for many novices to open clothing stores, I will talk about my personal views on opening stores in recent years.

First of all, you should think clearly before opening a shop and decide whether to operate men's or women's clothes. Don't do whatever you see in the wholesale market, it will easily confuse your thinking. The most important thing in making clothes is to be single-minded, unless your shop is very big. Then think about your clothing positioning, that is, which age group and type to sell (do market research according to your local situation and consumption level).

Secondly, the purchase of goods, many people who opened the store for the first time suffered a big loss because of their poor eyesight, so it is best to purchase less goods in the first batch. When buying clothes, go to the market first and compare the prices of various markets and wholesalers, because there are many cases of "hoarding goods" in clothing wholesale. For example, if you sell goods from 20 yuan in one market, you can get them in another market 15 yuan, and then start buying clothes after comparison. In addition, some investors only take the new models, and even if the old models sell well, they will not replenish them, so that the new products in the store will continue. In fact, we should learn to seize the market demand to replenish quickly and continue to sell until the momentum weakens or the money is sold out. Because once the hot-selling style wins the market recognition, the sales volume will hit record highs, which is much easier than trying other new styles and can bring more profits. There are many hangers in the clothing wholesale market. They pretended to buy goods. Don't look at others rushing to buy, but be careful. Sometimes they are hard to see. You can ask other wholesalers to buy some for you, provided that the wholesalers don't know you. If you buy less, the boss will not wholesale it to you, even if it is wholesale, it will be expensive. If you add some money to the wholesaler who helps you buy clothes, you can wholesale the clothes you want, which saves a lot of money than if you wholesale them at the boss. If it sells well, you can buy it on demand. So you won't be fooled.

I once saw a suit at a wholesaler when I bought winter clothes. The style is good and the price is moderate, so I tried to buy several models. At first, most customers just looked at it. A week later, the suit began to sell well, and then contacted the wholesaler to replenish the supply. It sells well. If you often go to the wholesaler to replenish goods, even if the quantity is small, the wholesaler still thinks that your goods can be turned around quickly and bring him long-term benefits. The wholesaler's support for you is that once there is a new product, he will give it to you as soon as possible, and the price may be adjusted automatically when buying it next time. Also, if the wholesaler thinks you are an important customer, he will generally tell you that the products are selling well recently, which I have a deep understanding of.

You should learn to "listen", "see", "visit" and "check" when selling clothes. "Listen", on the one hand, listen to the customer's requirements for color and style; On the other hand, pay attention to people's comments on colors and styles; "Look", one is to look at the domestic and foreign markets, the other is to watch fashion shows and clothing exhibitions on TV, and the third is to read the information in newspapers and periodicals. "Visiting" means directly asking the wearer about the source of their clothes; "Check" means that if it is not convenient to ask directly, send a letter or call to follow up. Once you have the information, hurry to buy the goods and arrive first.

First, you must master the local market before buying clothes: what new varieties have appeared? What is the sales trend? What is social stock? What is the price increase? What is the purchasing power status? Generally speaking, I have a good idea.

Second, the clothing purchase plan should be prepared before the clothing purchase, of course, it can also be modified during the purchase process.

Third, to buy clothes, we must first go to the market and compare the prices of various markets and wholesalers, because there are many cases of clothing wholesale "dumping goods". Often, goods from 20 yuan in one market can be obtained in another market 15 yuan, so we must compare them before purchasing. Many people have an understanding of clothing management, that is, they only take the new ones, and even if the old ones sell well, they will not replenish them, so that the new products in the store will continue. But miss b doesn't do that. She will never stop buying a style just because it is a hot old one. Instead, she will seize the market demand to replenish quickly and continue to sell until the momentum weakens or the models are sold out. Because once the hot-selling style wins the market recognition, the sales volume will hit record highs, which is much easier than trying to sell other styles and can bring more profits. Clothing selection should be marketable and appropriate, referred to as "double fitness", which is the key for businessmen to grasp. Business clothes are both marketable and suitable, but it is difficult to grasp the "accuracy" of both. Especially the investors who opened the store for the first time, because of their inaccurate vision, suffered a big loss when they first purchased the goods.

Then, let's briefly talk about some precautions about clothing purchase.

1, make a certain plan before each clothing purchase, such as which products are out of stock, which wholesalers are close, and which wholesalers can buy new products quickly. Having a rough plan will greatly reduce our listing time.

2, be sure to grasp the clothing purchase time, and timely processing of inventory. At this time, we should pay more attention to the change of weather.

3. How many goods are suitable? Generally speaking, there should be second-hand funds, one is clothing purchase funds, the other is replenishment funds, and a little balance should be prepared.

4. Don't just make up the products that have been sold at a time because some styles are very popular, and don't make up some products with poor sales properly, or even sell them short without new products. The result is that there will never be old customers.

5, many clothes have many colors, don't buy all the clothes!

6, clothing purchase should pay attention to: the size is best to try on. Please pay attention to see if there are any wrong goods when you ask someone to pack them. Strive for a good exchange. Don't take the packaged goods unless you are particularly sure. Novices won't even let them see them. If the quantity of defective products is too large, don't take them easily, or you will lose money in the end. You can't blindly believe the promise of returning goods. Some merchants can also return all the goods, but the price will be high and the profit will be much smaller.

Generally speaking, clothes should be bought from near to far, and it is difficult to give up the easy ones. Generally speaking, goods that anyone can get are not easy to sell.

8. Control the time of clothing purchase. Don't go out to buy goods or replenish them on the shelves during busy business hours such as weekends and holidays. If there is a promotion, you should buy it before the promotion.

9. Contact the wholesaler for more information about clothing purchase, because you can learn a lot from talking with the wholesaler. Finally, due to the constraints of different sales areas, climate, economic capacity and consumer aesthetics, it is necessary to analyze the specific situation and use it flexibly.