Model essay on the planning scheme of 2023 shopping mall New Year Festival
2023 Shopping Mall New Year's Day Activity Planning Model Part One? I. Purpose of the event
On the occasion of the Spring Festival in 20xx, we should grasp the general trend of traditional holiday atmosphere, create an atmosphere of promoting sales and making profits, and enhance terminal sales, market awareness and brand reputation.
Second, the theme of the event: new year and new atmosphere, surprise the whole family!
Three. Activity time: 20XX year x month x day-20XX year x month x day.
Four. Venue: XX Shopping Mall
Verb (short for verb) activity:
1. Promotion 1: cash-filled red envelopes Grand Broadcasting.
You can participate in the selection of one household appliance from cash-filled red envelopes (8, 18, 28, 68, 88 yuan, etc.) for every one you buy (the actual transaction price is discounted).
2. Promotion 2: Courtesy when entering the store
Customers who visit the store in XX Mall during the activity will be given a 20xx calendar (customers who were invited to visit in the early stage may not send it repeatedly).
3. Promotion 3: Free on-site measurement, free customized design, 1 maintenance times within one year.
Model essay on the planning scheme of 2023 shopping mall New Year Festival II. Activity time:
On the eve of 20xx Spring Festival
Second, the venue:
XX shopping malls all over the country
Third, the theme of the event:
During the Chinese New Year, "eating food" should be eaten well!
Fourth, specific measures:
1, new year's goods field shows:
1) It will be sold on X day, and all new year's goods will be put into the market on X day.
2) All kinds of new year's goods, tobacco and alcohol, gifts, gift baskets, dry goods from North and South, tea, candy, biscuits, health products, etc. Listed on a quarterly basis.
3) Finish the New Year gift basket before 3)20XX, x, x. ..
2, gift basket requirements:
1) focuses on selling optional gift baskets, and the store sets the name and product combination of the bundled gift baskets by itself, focusing on display.
2) Designate gift baskets as high-grade (1 more than RMB 1,000), medium-grade (300-800 yuan) and low-grade (80- 1, 98 yuan). The number of gift baskets designated by the purchasing department is about 8. (according to the size of the heap head)
3) The suggested price of empty gift baskets is 10 yuan, and the purchasing department will prepare three kinds of empty gift baskets.
4) Commodity value of gift basket1Free gift above 0 yuan 180 yuan gift basket.
3, tobacco and alcohol requirements:
1) The purchasing department requires suppliers to provide empty boxes of main tobacco and alcohol (one for each store).
2) The ceremony must be placed in a conspicuous position, or it can be placed in the street of "New Year's Goods and Gift Basket".
3) Promotional products of tobacco and alcohol: Great Wall Red Wine, Red Wine, Zhuge Liang, Centennial Confusion, Other Liquor, Hongtashan, 555, Zhonghua, Yuxi and Furong Wang.
4. North-South dry goods:
1) North-South dry goods are the focus of new year's goods, and bulk North-South dry goods can be purchased in cash and packaged into XX own brand.
2) Main seafood specialties, such as mushrooms, Nostoc flagelliforme and red dates.
3) Choose North and South dry goods for gift boxes.
5. Health products:
1) With the launch of a large number of new varieties, the store has increased the display location of health care products and the planned health care products area.
2) Ensure that the following famous brands are sold in all stores.
-Wanji, Kangfulai, Joy, Eagle, Tiancheng, Wife Series, etc.
6, drinks, tea:
Drinking and drinking tea are also good gifts, and there should be more special support and a lot of exhibitions. The number of varieties promoted in each period shall not be less than 10.
Recommended promotional products: Nestle series
7, candy, biscuits, cookies:
Candy, biscuit and cookie promotion products can be selected from blue can cookies, Garton candy, Hsu Fu Kee, Jacques, Jinsha chocolate, Dove chocolate and so on.
8. Grains, oils and condiments:
Among the most important Chinese New Year foods in the grain and oil series, each period of grain and oil needs to introduce deep special goods, and the gross profit margin of deep special grain and oil should be controlled above 5%.
Seasoning is recommended to launch Haitian (or other) series special edition, which needs special price support. Suggestion: Arowana, Citigroup, Golden Elephant Rice, Haitian Series, etc.
9, daily use, cleaning supplies, housework normal specials, focusing on cleaning supplies.
10, fruit requirements:
1) mainly imported fruits, and a large number of imported fruits are required during the Spring Festival;
2) Continue to launch fruit sales, highlighting the sense of quantity, such as apples, pears, Sunkist oranges, persimmons, red grapes, etc. 3) Promote fruit gift baskets and choose beautiful fruits, mainly oranges, broccoli, green apples, black watermelons and bananas.
(The above fruits can be sold without special price or in small quantities. )
4) The fresh food department should communicate with suppliers in advance, and ask suppliers to provide fruits with the best appearance and quality, so as to ensure the quality of fruit gift basket packaging;
5) Shopping malls should strengthen the acceptance of fruit in gift baskets;
6) The Marketing Department will make a special fruit packaging gift box and mark it with "XX Fruit".
1 1, requirements for other fresh commodities:
1) Vegetables can be sold at ultra-low prices, and negative gross profit sales of vegetables with low unit price can be considered;
2) Recommend the introduction of fresh meat products in each issue; (Must have absolute advantage to launch)
3) Eggs can be sold at low prices for a long time during the Spring Festival;
4) Aquatic products need special price support. Suggestion: Shrimp and perch.
2023 Shopping Mall New Year Festival Activity Planning Model Part III 20xx Spring Festival is coming. In order to reward customers to buy the most affordable and best new year's goods, xx Shopping Mall will launch promotional activities such as "Gift 100 Arrival 150" and "Big Clearance, New Year's Eve" to give consumers real Spring Festival gifts.
Activity plan 1: Send it on 100 150 (New Year's voucher).
1. Activity time: 20xx year x month x day -20xx year x month x day.
2. Activity content: During the activity, shopping in xx Mall accumulated 100 yuan, purchasing materials and small household appliances accumulated in 300 yuan, and you can get a gift certificate for everyone in 150 yuan; You can get a gift certificate of xx Shopping Mall 1000 yuan when you buy household appliances over 1000 yuan (except for special commodities such as supermarkets, gold, mobile phones and furs).
3. Proportion of new year vouchers (all vouchers are shopping vouchers):
1) New Year's Voucher: Except for special commodities such as gold, mobile phones and furs, it can be used in XX shopping malls.
2) Aging Voucher: It can only be used during the period from Grade One to Grade Seven. In addition to gold, mobile phones, furs and other special commodities, it can be used in xx shopping malls.
3) Lantern Festival vouchers: only available on the fifteenth day of the first month, except for special commodities such as gold, mobile phones and furs, which can be used in shopping malls.
4) Voucher for tobacco, alcohol and sugar tea: tobacco, alcohol and sugar tea only.
5) Gift certificate: only used in shopping malls.
6) Jade coupons: only for shopping malls and xx Jewelry Palace (except gold and platinum).
4. Voucher usage rules:
1) coupons are only applicable to shopping malls, and copying is invalid;
2) Coupons need to be consumed on a peer-to-peer basis or collected in proportion;
3) Coupons cannot be exchanged for cash, and the cash part does not accumulate coupons circularly;
4) When returning cash consumption, coupons or cash equivalents shall be returned together;
5) coupon consumption, when returning goods during the event, coupons and cash will be returned to customers together;
6) coupon consumption, when returning goods after the event, only the cash part will be refunded;
7) Validity period of coupons: the longest time for issuing coupons is xx, and the longest time for using coupons is xx, except for coupons for Lunar New Year and Lantern Festival;
8)xx Mall reserves the right to interpret this coupon.
Activity plan 2: big family, big clearance, Chinese New Year.
1. Activity time: 20xx year x month x day -20xx year x month x day.
2. Spring Festival activity plan: As the Spring Festival is approaching, xx Shopping Mall will launch a "big clearance for the New Year" promotion. During the event, the clothing products in xx shopping mall were cleared for sale in different seasons, and well-known brands were fully discounted.
Plus: In order to repay customers' support to the extended family, xx Shopping Mall will jointly launch two large-scale clearance sales with manufacturers in the early Spring Festival and August each year. Clearance activities will focus on clothing and footwear, and hit the lowest price for the whole year to benefit consumers.
Model Plan of New Year's Day Activities in 2023 Shopping Mall Part IV Activity Theme:
Welcome the Spring Festival, the perfect storm at the end of the year.
Activity time:
X month X day -X month XX day (***XX working days)
Activity content:
First, the whole product is 20% off.
During the activity, all goods are sold at a price of 2-9% (20% off XX Street on the 6th floor).
Please refer to the counter for details of gold and silver jewelry, watches and cosmetics. )
Second, shopping for an hour is lucky for five minutes.
X-X-X, during normal business hours every day, customers who shop for 5 minutes will get half of the amount of goods purchased.
note:
1. All refunds are in the form of coupons (coupons A).
2. Lottery methods: 10: 10, 9: 00- 10: 00,11-.
3. Lottery location: the lottery site of the promotion service desk on the 6th floor;
4. Refund location: promotion service desk on the 6th floor;
5. Refund time: business hours of the day;
6. The maximum amount of a single refund is 5,000 yuan, and more than 5,000 yuan is regarded as 5,000 yuan;
7. The winning time shall be subject to the transaction time printed on the receipt of the cashier institution;
8. Lucky winning customers must collect coupons on the same day with complete shopping vouchers, and they will be deemed to have given up automatically if they expire;
9. The coupon returned by this activity is valid for XX years, X months and XX days, and will be invalid upon expiration;
10, the lottery results will be announced on the spot and on the radio in time.
Activity description:
During the 1. activity, the manufacturer or supplier shall bear all discounts;
2. Manufacturers or suppliers should determine their own discount range according to their own actual conditions, but it is strictly forbidden to increase the price before the discount;
3. All investment managers and customer service personnel should strictly supervise the situation of "increasing the selling price and then discounting". Once false discounting is found, the company will deal with it seriously according to relevant regulations;
4. Customer service personnel should strictly supervise suppliers, and it is forbidden to use defective products to cope with this activity;
5, shopping mall management department should strictly control the quality of goods, to prevent fake and shoddy goods from entering the market;
6. During the activity, the coupon (coupon A) will no longer enjoy the discount when used on the 6th floor;
7. Any supplier who needs to hold a special sale meeting shall submit a written application for the required site layout in advance, and the floor management personnel shall strictly manage it according to the requirements of normal stores;
8, where the sale, the artist should be responsible for the image check, and provide corresponding props according to the demand, do the necessary beautiful layout and popular provisions;
9. Special sale brands require advertising in major media in Changchun.
During the activity, the vip card discount function will be suspended and the integral accumulation function will be used normally;
During the activity, all discounted goods should be clearly marked with the original price and current price on the price tag, and the customer service staff on each floor should strictly check;
Discount sales by manufacturers or suppliers, hanging banners and promotional shopping guides in stores must be approved by the marketing planning department, and the marketing planning department and store management department will strictly investigate the behavior of hanging banners or arranging promotional shopping guides without authorization.
Model essay on the planning scheme of 2023 shopping mall New Year Festival. I. Theme of the event:
1. celebrate the spring festival-if you come to the store and are happy, you will get a new year gift as soon as you buy it.
2.XX sends greetings to the God of Wealth-100 Province 60 yuan 50 yuan 40 yuan 30 yuan 20 yuan.
3.XX sends blessings and good luck again and again-prosperity and exquisite gifts exceed 100 for six times.
4.XX year after year to report good news scratch card-shopping all over 200 yuan, Lidan prepares enough selected new year's goods for you.
5. Li Dan's Spring Festival gift-the whole family is happy for the New Year.
6. When 6.XX enters the door, the whole family is prosperous-Li Dan Spring Festival is on sale, with 20% discount on goods in the season and zero profit on gold jewelry.
7. Love will last forever-send you a warm love gift of 2. 1.4 thousand roses.
Second, the activity time:
20XX year x month x day (5) -20XX year x month XX day (day) XX days
Three. Activities:
1. celebrate the spring festival-if you come to the store and are happy, you will get a new year gift as soon as you buy it.
1. Activity time: 20XX, XX (first day) -20XX, XX (third day) for 3 days.
2. Location: 1-4 floor.
3. Activities:
During the activity, all customers who buy department stores on the 1 -4 floors of our shopping mall will be given a new year's goods, which will be delivered in limited quantities every day on a first-come-first-served basis. (Awarding place: Awarding office outside the gate)
Gifts: (Chinese New Year red envelopes or Spring Festival couplets) Quantity: 300 copies *3 days =900 copies Budget: 2.2*900= 1980 yuan.
2.XX sends greetings to the God of Wealth-100 Province 60 yuan 50 yuan 40 yuan 30 yuan 20 yuan.
1). Activity time: 20XX x month x day (5) -20XX year x month XX day (day) XX days.
2) Location: Floor 65438+Floor 0-4.
3). Activity content: During the activity, customers who purchase the goods participating in this activity and spend more than 100 yuan per unit (including 100 yuan) will pay according to the corresponding prices of 60 yuan, 50 yuan, 40 yuan, 30 yuan and 20 yuan on the basis of the selling price, and the insufficient part will not be reduced, and a single unit can be accumulated. Note: Except for some counters.
Printed atmosphere cards: 3,000. Budget: 65,438+0, 680 yuan (single color and one side)
3.XX sends blessings and good luck again and again-six prosperous times, and exquisite gifts exceed 100.
1). Activity time: 0 _ (5) February 9 -0 _ (day) February 25 17 days.
2) Location: Floor 65438+Floor 0-4.
3). Activity content: During the activity, anyone who buys more than RMB 100 on the 1 -4 floor of this shopping mall (the amount cannot be accumulated) can participate in the "Rise of the Legend Six Gifts and Fine Gifts" activity outside the door with the sales slip and receive the corresponding series of gifts. When exchanging gifts, customers and friends can freely match according to the consumption amount.
Award Setting of "Six Gifts for Prosperity"
100 yuan -200 yuan level; Cost price 2.5 yuan's gifts (gifts: toothpaste and roll paper)
20 1 yuan -300 yuan level; Gift cost 5 yuan (gifts: washing powder and cleaning cloth)
30 1 yuan -400 yuan level; Gift cost price 7.5 yuan (gift: New Year lucky socks, pure milk)
40 1 yuan -500 yuan level; Gift with a value of 10 yuan (gift: exquisite cushion, Pepsi 2.25 liters).
50 1 yuan -600 yuan level; Gift fee1a gift from 2.5 yuan (gift: a set of cooking bowls, exquisite roll paper).
60 1 yuan -800 yuan level; 15 yuan giveaway (giveaway: stainless steel kitchenware, hardbound walnut powder)
Note: (The amount of gifts is calculated according to the minimum amount of prizes of all levels _2.5%)