Summary of Promotion Activities in 2022 (6 selected articles)
Summary of Promotion Activities in 2022 (6 selected articles) (1) On the occasion of the upcoming xx Festival, in order to increase the sales of the company's products, promote the brand, give back to consumers, and further cooperate with the success of our store's work, our company launched xx Festival promotion activities.
In order to promote different products in different time periods to achieve the best promotion effect, this promotion is divided into two time periods: First, the fresh meat promotion time of direct stores is: X month, X day, X day * * for X days. Second, other promotion time: the promotion will start on X day, and the gifts will last until they are delivered. Different products use different promotional gifts.
Activity overview:
1, fresh meat promotion in direct stores
The fresh meat promotion area of direct stores covers the existing direct stores in xx area, and the time is: X day, X day, * * * for X day. The promotion method is: anyone who buys fresh meat in our direct store for more than X yuan will get a pair of couplets. The number of couplets distributed is xx, which will all be sent to the office on X day. The specific distribution number of each store will be arranged by the direct store according to the actual situation.
2. Promote meat products and bean products in direct stores.
The number of meat products and bean products promotion stores in direct stores is xx, and the promotion time starts from X month X day. Gift distribution: this batch will be delivered directly to the store on X. Starting from X month of X year, hot dogs and sausages that have not been distributed in direct stores will be distributed by the business personnel according to the actual situation of the stores, and then sent to the back office for invoicing and distribution to the stores. Undistributed couplets, glasses and pigtails are also distributed by the salesman according to the actual situation, and then sent to the store with the car.
The food franchise store is an already opened xx store, which promotes meat products and bean products. The promotion time is the same as that of the direct store, starting from X month and X day. Gift delivery: This batch of gifts is packaged by the store and delivered directly to the store by the car that delivers bean products. However, there are X stores that can't deliver the goods with the car because they didn't place an order on X day, so they will deliver the goods on the morning of X day.
Except for the hot dog sausage, the business personnel will charge the back office according to the actual situation, and the couplets, glass cups and pig fruit forks will be delivered to the office on X, and the office will make unified arrangements.
Effect of the activity:
1, which further increased the sales of the store. You can get a group of gifts (X couplets and X red envelopes) by buying a certain amount of company fresh meat, or you can get corresponding gifts by buying a certain amount of company meat products and bean products, which will increase the purchase amount of a single customer and the passenger flow of the store, thus increasing the sales volume of the store.
2. Further enhanced the company's brand. By buying gifts to increase passenger flow, it also increases the exposure of the store among consumers and increases consumers' goodwill towards the company brand. Moreover, it is a kind of publicity for the company brand that consumers stick couplets with company logo and words at home, or use the company's red envelopes when issuing red envelopes.
3. The food franchise chain has just opened, that is, the sales season, and the xx festival promotion activities are carried out during this time period, which is of great help to enhance the popularity of the food franchise stores.
Existing problems and lessons learned from them;
1, the promotion of meat products and bean products in direct stores, the promotion time of meat products and bean products in gourmet franchisees is too tight, and the shortage of personnel leads to the difficult situation of gift distribution. It is suggested that a period of maneuver time should be reserved as far as possible when implementing the scheme in the future. It is best to convene a small meeting of relevant personnel at the initial stage of making the plan, so that relevant personnel can understand the time schedule and related work responsibilities of the plan and make preparations in advance for some problems that may arise in the implementation process.
2. For the fresh meat promotion in the direct store, we only arrange to send couplets this time, and the time is arranged in X, X and X. I went to the store and learned that many customers in the market have bought couplets at this time, so couplets are not attractive to customers who have already prepared couplets. Therefore, it is suggested that when promoting activities in the future, consumers can be informed of the promotion time and related gifts in advance through on-site publicity arrangements, or more gifts can be arranged for consumers to choose.
3. Gifts or prizes should be as simple and practical as possible, which is convenient for the company to distribute and monitor, and easy for customers to like. Relevant personnel reported that during the Spring Festival promotion, the popularity of the gift hot dog sausage was much higher than other gifts, mainly because the hot dog sausage was more practical for customers than other gifts.
4. If there is no comprehensive gift monitoring process, it is impossible to monitor the flow of gifts during the event. It is suggested that when gifts are involved in the future, the distribution quantity of gifts should be linked to the purchase quantity of customers and distributed according to a certain proportion, so that the promotion will not only stay at the level of consumers, but also face the terminal-our customers. This can not only improve the enthusiasm of customers to buy goods, but also better monitor the gifts.
5. The implementation effect is not as good as expected. As the xx Festival approaches, the company's product sales are at the peak, and there are more related business personnel, so the attention paid to the promotion of xx Festival has decreased.
Summary of promotion activities in 2022 (6 selected articles) (2)X Unicom mobile phone experience cards were sold in X Day activities. Looking at the cooperation activities with China Unicom, this new marketing model has brought some new ideas to consumers. In particular, xx Company hangs "China xx Department Store Joint Shopping to Send Mobile Phone Experience Card" and prints X leaflets in the competent business hall, and "Chinese Valentine's Day X Department Store China X Joint Shopping to Send Unicom Experience Card" not only publicizes our activities, but also makes consumers feel the benefits.
First, from the above situation.
1, media selection:
There are some shortcomings in the choice of media platform in this activity. After the end of the advertising campaign on X day, the turnover on the eve of X day should show an increasing trend, especially driven by promotional activities, and the turnover growth should be more obvious. From the data point of view, in our media selection, the scope of publicity is narrow and the target group is biased.
Our main theme is the slogan of fashion and leisure, which is aimed at fashionable women and young people, and we should also choose a platform with high visibility in the media. Meet the needs of shopping malls and target groups.
2. Lack of planning:
Promotion activities are organized and implemented under time pressure. Although they all have a certain market base, the overall development direction and annual plan of a single activity or enterprise are quite different. A single activity can't help the accumulation of corporate brands, but it will affect the pace of brand accumulation. For example, this activity refers to the sales records of best-selling brands in the formulation of prizes. However, several best-selling brands did not participate in this activity, which not only affected the activity, but also affected the cohesion of the mall.
3. The coordination between profit-making departments and non-profit departments is poor;
The promotion activities of each floor pavilion can not be regularly fed back to the planning department that publicizes this information. The promotion information of the special store has become a domestic sales document, which can not increase the brand customers, and the purpose of small profits but quick turnover has become wishful thinking. The planning department has lost the support of this information. When making an activity plan, we can't combine shopping mall activities with special pavilion activities, which will not only be independent, but also isolate the activities. When the sales department negotiates the proportion of activities with agents or manufacturers, it loses its position.
4. Poor implementation of activities:
Regardless of the size of an activity, "strategy accounts for three strokes and seven styles", which shows the importance of activity implementation. Even if no one implements the optimal strategy, he will still wait for zero. Employees do not know enough about the promotion knowledge of activities, lack service enthusiasm, and lack skills and vitality in promoting promotional activities. In the minds of employees, there is no concept of "activities have greatly increased in turnover, and there is a lot of capital and manpower input". In addition, there is no radical plan in the sales process, and the sales tasks are not subdivided. "General management, probably sales" also limits the growth of sales.
5. Lack of forward-looking and fashionable performance:
Members of the planning department should often go out to learn the latest market information, do a good job of sorting out the information and learn more about the cutting-edge fashion information.
Second, the next step plan
In order to overcome various difficulties and avoid the above situation, each activity has the following five elements:
1, accurate market background;
2. Careful planning;
3. Close integration;
4. Close cooperation;
5. Strong execution.
Summary of promotion activities in 2022 (6 selected articles) (3) Every year until the end of X, the shopping malls will do well. Why do shopping malls attach so much importance to it? Because it is a summary of all kinds of gains and problems in the promotion activities of section X in shopping malls, it is conducive to the development of the promotion activities of section X in the future.
One: the image of the store
As the first step to build brand value, the maintenance of store image is very important. High-grade and elegant stores add value to the goods in the store with their good image, so a good store image is the first step for the store to build brand value, display product grades, distance itself from miscellaneous brands and avoid low-price competition with them.
Second: advertising
Advertising effectively ensures the achievement of promotion effect, and dealers should follow their own store size.
Activity planning, publicity according to local conditions. Strong and scientific advertisements are more likely to make up for geographical defects. Strengthening publicity can not only let more people know about the content of X promotion activities, but also enhance the brand's popularity in the local area, and make up for the congenital deficiency brought by geographical location to some extent.
Three: customer maintenance
In this activity, many specialty stores have achieved good results despite the constraints of the company, the market and themselves, which is attributed to the customer maintenance work of specialty stores. The good after-sales service of the specialty store can win a good reputation and credibility in the local area.
Four: shopping guide ability
A large number of advertising fees, shocking discounts and special prices in specialty stores are aimed at attracting customers into the store and taking this opportunity to win customers. So after the preliminary work is completed, the next test is the sales ability of the shopping guide. In addition to special training for shopping guides, the store manager should also urge and encourage shopping guides to consciously use the network and book resources to learn shopping guide knowledge and improve their sales ability.
Summary of Promotion Activities in 2022 (6 selected articles) (4) Promotion activities will be held in xx on the X day of this month for X days. With the theme of "Coffee and Coke, Happiness Accompany", this promotion mainly promotes xx's new product-Coffee and Coke. This activity was very successful, which made this new product a household name.
These two days are the best weather this week. The rare fine weather provided conditions for the success of this activity. Under favorable conditions, build a large stage with the image of coffee and cola products, and invite xx strength bands and dance troupes. The humor of the host and the passionate performance of the dancers increased the publicity of the products and were well received by consumers. X exquisite booths and X well-dressed promoters around the scene added atmosphere to the activity. The sun umbrella with the characteristics of xx company's products provides customers with a shade place, which is convenient for customers to watch large-scale performances on the spot.
The prize-winning area of the center attracted the attention of a large number of consumers, and the propaganda newspaper marked our prizes: a happy chair with the first prize; A second prize umbrella; A third prize lunch box; The fourth prize is a pack of tissues. These exquisite and practical gifts add advantages to the activities and increase the purchase amount of consumers. Promoters came to the promotion desk early, and their thoughtful and enthusiastic service was well received by consumers. Wave after wave of publicity by promoters has also become a beautiful landscape on a crowded pedestrian street. The warm atmosphere at the scene allows consumers to stop to watch the program while buying and drinking products. Interactive activities have brought our new products closer to consumers. Consumers taste and evaluate our new products on the spot. All the consumers who drank the new product praised it again and again, and agreed that it was a successful new product.
Most of the sponsors are college students, providing practical opportunities for college students to get in touch with and understand the society and lay a certain foundation for stepping into social work. Some people come from society, which provides employment opportunities for the unemployed. The efforts of the sponsors have been rewarded with success. Sales reached more than X boxes in two days, and * * * earned more than X million yuan. The company leaders are very satisfied with the performance of the promoters, and promise to give X yuan for each box sold, and there are extra bonuses for outstanding performance. This kind of reward increases the sales motivation of promoters and makes them devote themselves to the promotion work.
Whether the activity can achieve satisfactory results depends on the on-site guidance of the leaders and the planning before the activity. The characteristic scene of coffee and cola can not be separated from the careful setting of leaders and salesmen, and the overall process of the scene is orderly. At the same time, the performance of the promoters also laid the foundation for the success of the event. Of course, the success of xx is inseparable from the strong support of consumers. However, in this activity, there is a phenomenon that the characteristics and advantages of the products are not highlighted. The sales in the promotion activities are considerable, and whether there will be considerable sales after the activities is worth our consideration. Xx and xx brands in xx region also have certain strength. We should make use of the advantages of the product itself and a lot of publicity to increase the position of the product in the hearts of consumers. Not only let consumers know about our products, but also let consumers accept our products.
In addition, the training of promoters should be increased. Every move of the promoter affects the image of the product. Especially in the promotion site, promoters and consumers are face-to-face transactions, and the words and manners of promoters are also the key factors for the success of the transaction. Companies can carry out targeted education, training and training from three aspects: knowledge, skills and attitude. In order to improve the comprehensive quality of promoters.
Summary of promotion activities in 2022 (6 selected articles) (5) xxx supermarket is a large supermarket chain in xx city, and xxx supermarket is a subsidiary supermarket with xx employees. During the May Day Golden Week this year, the supermarket held a large-scale promotion activity, and one-third of its employees were involved in this May Day activity. It is reported that supermarkets want to take this activity to improve the reputation of consumers, and at the same time, they want to take this golden week to grasp a lot. This promotion is mainly divided into three categories.
First, on-site sale
There are five categories of on-site sales, cosmetics, daily necessities, electrical appliances, beverages and furniture.
Cosmetics are mainly made by manufacturers who directly send salesmen and supermarket employees to be responsible. Daily necessities are clearly marked, and home appliances such as televisions and air conditioners are given away as accessories. All kinds of drinks are cheaper than usual, and all furniture is discounted by X. ..
Second, swimming promotional gifts
Supermarkets use sponsors' cars and supermarket names to distribute advertisements (cosmetics and daily necessities) and leaflets.
Third, on-site lottery activities
The lottery method and prizes are flexible, the winning rate is 100%, and various products are promoted by deformation.
Through a day's observation and understanding, I feel that the whole activity is quite successful, but from my personal point of view, there are still some shortcomings.
Let me talk about my views from the following points:
First, advertising
The wording and starting point of the advertisement are not very good, so it should be changed to the consumer's point of view. The music at the bottom of the advertisement should also be suitable for the hearts of most consumers, and different music should be played after different blocks.
Second, the enthusiasm of employees.
With the increase in the number of customers and the extension of working hours during the May Day Golden Week, some employees will be more passive. According to the staff, it will only be paid according to the usual salary, and there is a meal. Therefore, the enthusiasm of employees will directly affect the promotion effect.
Third, enhance competitiveness.
A establish an innovation system, strengthen self-quality construction, and ensure that hardware passes the customs and software is in place.
B A sound management system and a good management system are the guarantee for the smooth implementation of various strategies and schemes in supermarkets, and also the guarantee for the continuous success of enterprises. Strive to achieve detailed division of labor in supermarkets, clear rights and responsibilities, and effective supervision.
C to improve the training system, modern enterprises are people-oriented and excellent employees are the key to the survival and development of enterprises. Supermarkets should improve the system of employee education, training and welfare treatment, establish the system of employee pre-employment training, communicate effectively with employees, and ensure timely education and clear rewards and punishments.
D. Make full use of marketing concepts, reduce the ideological burden of employees, do a good job in the reception and handling of customer complaints, and actively explore and consolidate the market.
E, completes the log and monthly records, management personnel must report the work and the occurrence and handling of emergencies in writing every day. Supermarkets should also hold regular staff meetings to sum up experience, motivate employees and set development goals.
Summary of Publicity Activities in 2022 (6 selected articles) (VI) In order to further promote the popularization of banking financial knowledge, focus on improving the public's financial quality and safety awareness, and safeguard the legitimate rights and interests of financial consumers, according to the requirements of the Notice on Printing and Distributing forwarded by the xx Banking Association to the Bank of China Association, the Bank organized a publicity campaign on the theme of "Publicity Month on Interest Rate Marketization and Deposit Insurance System" within its jurisdiction from XX to XX. The summary report on these activities is as follows:
First, set up an activity leading group to ensure the smooth development of the activity.
In order to ensure a reasonable division of labor, orderly organization and proper measures for the publicity activities, our branch attached great importance to the spirit of the document "Financial Knowledge Enters Thousands of Households" and set up a leading group for the publicity activities, with XXX, the president of the branch, as the leader and XXX as the deputy leader. And the main leaders of all departments and offices are members of the leading group, and a leading group office is established, which is subordinate to the Compliance Department and is responsible for formulating and implementing the publicity plan and organizing and coordinating all departments and offices. In order to ensure that the publicity activities are carried out in an orderly manner, the branch has formulated and issued a publicity activity plan, requiring all branches to make full use of various publicity means, expand the coverage of activities and popularize financial knowledge.
Second, fully prepare publicity materials to ensure that publicity is implemented.
10 is "Publicity Month of Interest Rate Marketization and Deposit Insurance System". In order to ensure that all measures of publicity activities are put in place, our branch has made careful preparations for publicity activities, distributed publicity banners, posters and leaflets to all business outlets, and required all outlets to put all publicity materials in place at the first time, set up publicity areas to hang publicity banners, post publicity posters and display brochures, and broadcast this month's publicity slogans through LED display screens, such as: deposit insurance makes life better; Voluntary deposit, free withdrawal, interest-bearing deposit, deposit guarantee, etc. In addition, the branch popularized the knowledge of interest rate marketization and deposit insurance system to consumers through SMS platform and Weibo information platform.
Third, network synchronization to ensure comprehensive coverage of publicity.
Fuzhou Branch takes the branch outlets within its jurisdiction as propaganda positions, plays relevant propaganda slogans through the LED demonstration screens of business outlets, sets up propaganda points at business outlets, puts up propaganda racks and posts propaganda posters, so that customers can feel the propaganda atmosphere of "Interest Rate Marketization and Deposit Insurance System Publicity Month"; By putting leaflets on the counter, customers can read relevant publicity materials at the first time when they are handling business or waiting for business, so as to ensure that interest rate marketization and deposit insurance system bring to the public, and let financial consumers know the connotation of interest rate marketization and the protection of deposit insurance system to financial consumers at the first time.
XX Sub-branch also went deep into XX village to publicize the interest rate marketization and deposit insurance system to the villagers, and took the launching ceremony of the promotion meeting of famous building materials in XX city as an opportunity to distribute publicity materials to the participants, publicize the interest rate marketization and deposit insurance system among building materials manufacturers, distributors and building materials market managers, continuously popularize financial knowledge to the public, and enhance the public's concern for the protection of financial consumers' rights and interests.
Fourth, sum up experience and establish a long-term mechanism
After the publicity activities, all branches of the bank timely summarize, evaluate the scale and effect of publicity, and estimate the quantity of publicity materials according to the publicity situation, so as to choose a more suitable publicity time and place for the next publicity theme and adopt more effective publicity methods and means. From X to X, XX Branch of XX Branch all participated in this activity of popularizing financial knowledge, and * * * carried out publicity activities for XX times, involving XX employees, and sent about X copies of publicity materials, with a direct audience of more than XX people, and the audience of publicity platforms such as SMS and Weibo Information reached more than XX people, achieving the expected publicity effect. Our branch will carry out consumer education and service activities in its daily business activities, safeguard the legitimate rights and interests of consumers, and let consumers really benefit from participating in financial publicity activities.