520 activity scene planning scheme
In order to ensure the scientific and orderly activities, it is often necessary to make an activity plan in advance, which is a written plan made after comprehensively considering the relevant factors of the activities. What formats should I pay attention to when writing an activity plan? The following is a sample essay (5 selected articles) of the planning scheme of 520 activity scenes compiled by me, hoping to help you.
520 event scenario planning scheme 1 1. Event theme:
"Time is silent, but true love lasts forever."
Second, the activity time:
20xx Sunday, May 20th 19: 30-22: 00
Three. Location:
Xx bar
IV. Form of activities:
Men and women cooperate.
Verb (abbreviation of verb) activity scale:
About 33 people
Activity process of intransitive verbs:
A song "Looking for the Goddess in Your Heart"
1. Through the introduction of the guests, the guests choose their favorite objects.
If both men and women agree, the first round of speed dating will be successful. In the remaining second round of speed dating game, a man and a woman have to cooperate to get a big gift. Four big gifts, only male and female couples can play. Cooperation. Men and women can't leave each other after joining the group, and they can't play the next round of games without gifts.
Second, "Handsome Boys and Girls Team Battle"
Divided into two groups. Cowherd and Weaver Girl. There are 6 pairs of men and 6 pairs of women, and one man is added to each team. The game is that each group eliminated one pair in each tournament tour, and finally formed three teams and got a big gift to rank first. Second place. third place
1, Cowherd and Weaver Girl
The rules of the game are divided into groups, one blindfolded and carrying his companion, and the other is in charge of the command. According to the distance of the game, the arranged items should be picked up. The rule is that men squat down and women pick up roses. The team that passes smoothly and takes the least time will get a small gift.
2, intellectual surfing, a game against time
Two pairs of men and women in each group sit on stools, and the man stands on the wall to get roses. The women in each group ask another man some questions, and if he answers correctly, he can go one step further and know that the man can give the rose to the woman and be the winner. The team that answers the most questions correctly will get a small gift. Those who fail are eliminated.
3. Love song duet
The host said a word. If you love, one pair for each group at the scene. During the competition, participants are free to give full play to their strengths and strive to express themselves. The group that sings the most love songs at the beginning will get a small gift. If you get it right five times, you will be eliminated if you fail.
4520 lovers big winner pk
Pk ranks first, second and third for each pair of men and women who win the event.
Three couples. Feed each other watermelons. The man was blindfolded. Each group of women gave each other a blind order. Look at the couple who won the watermelon. The winning team will get a small gift. Those who fail are eliminated. The man is standing by the wall, and the woman is pulling the red rope. As long as a man can hold your hand, he wins.
5. Love at first sight is a soul mate
The primary and secondary people say three idioms:' people' should do three different actions as required. The man writes it in the woman's hand, and the woman guesses. Those who answer more will win, and those who answer badly will be eliminated.
6, four unlike
The male and female players of each team discuss with each other what to teach each other. The group can ask men or women to guess. Guess right, win, guess three times and be eliminated. The last three couples left. Let's see which team won. They can give the remaining teams a game and let them win the third place. The winner belongs to that team. Tell everyone that the activity won the first place.
520 activity scene planning scheme II. Background analysis
On May 20th, the abbreviation "520" was homophonic, meaning "I love you".
As the first day after the May Day promotion, we intend to use the concept of "520" to deeply tap the untapped market potential of May Day activities and provide assistance for sales terminals fighting in this year's fierce competition. At the same time, it avoids the peak of competing products promotion and plays a connecting role between May Day promotion and summer promotion.
Shuanghu 520-In order to promote the theme of "Love Home", it is determined that 200 specialty stores in China will give priority to this activity. This activity is supplemented by promotion. Through media and terminal promotion, the brand image will be enhanced to make up for the damage caused by the price war of 5. 1.
Second, the theme of the event
Which bed will you sleep in this year?
-Shuang Hu furniture brand 20xx love theme promotion.
Third, the theme hype.
Which bed will you sleep in this year?
Stages: the first stage, the second stage, the third stage and the fourth stage.
Time:
The project throws questions online and offline, causing heated public opinion. These problems are introduced into Shuanghu Lake from a positive point of view, and the function of Shuanghu Lake bed and its benefits to sleep are discussed. Did you sleep in Shuang Hu's bed at 520 this year?
Fourth, the activity time
20xx.5. 17—5.20
Verb (abbreviation of verb) activity content
First prize: ipad mini 1.
Second prize: ipod nano5
Third prize: 10 polaroid camera. This project can be publicized on May 12.
"Extending luxury cars to escort love" can participate in the lucky draw of Hummer as a wedding car by buying Shuang Hu products at will during the event. The winner can use Shuang Hu Hummer, and the date of use is the date of filling.
"520 this year, which bed do you sleep in?" The virus video company shot a micro-video and a four-page cartoon of the love handbook to promote it on the Internet. This project was directly promoted by the company.
Your big bed
1. We recommend that you buy a big bed in Shuanghu and enjoy a happy life.
Are you not satisfied with your present bed? Then design your own bed.
3. Participate in the "Your Big Bed" design competition and have the opportunity to get a set of big beds designed for you by Shuang Hu Furniture, which are tailored for you personally;
Shuang Hu 520, a group purchase project in the store, is Love Baby. Anyone who buys Shuang Hu furniture products during the activity and pays the full amount, that is, from the date of payment to the date of installation, can enjoy full cash back at the daily interest rate of 1‰. This group purchase project can be held on May1July-20. Customers with group purchase tickets can enjoy the group purchase price, and customers without group purchase tickets can purchase at the normal price.
Buy a big bed and send a boutique wedding home textile. During the event, you can get a set of fine wedding home textiles by purchasing a regular big bed and mattress.
Buy furniture and send home appliances. During the activity, buy regular-priced products over 8,000 yuan and send them to juicer.
During the activity, you will be given a microwave oven when you buy regular-priced products over 12000.
During the activity, buy regular-priced products over 18000 yuan and send a fully automatic washing machine.
During the activity, buy regular-priced products over 28,000 yuan and send them to the hanging air conditioner.
During the activity, consumers who come to the store to buy Shuang Hu products have the opportunity to enjoy outdoor billboards or bus stop signs for 3 days in the urban area. Can be used to express love, propose marriage, etc. If there are a large number of participants, this activity can be carried out in the form of a lottery. Conditional stores can participate in this activity, and urban areas need to provide 1 or 2, and the cost of screen replacement is borne by the stores.
1. Say your love and win an ipad gift.
2. Use the extended Hummer as a wedding car in Shuanghu.
3, buy furniture to send home appliances to the whole family one-stop.
Active products of intransitive verbs
The products of this activity are all extended to May Day promotional products.
Seven. Terminal activity execution node
Time problem
5.6 Market Center releases the plan.
5.6 Publish the material template of the company's promotional activities.
5.8 Each branch shall hold a project communication meeting: understand, be familiar with and master the significance and implementation points of this activity, deeply understand the spirit and content of the plan, make relevant work arrangements, and publicize the plan to the activity stores.
5. 10 Finalization of publicity materials for each district.
5. 10—5. 12 Production of promotional materials in specialty stores.
5. 12 external publicity and implementation.
5. 17—5.20 Activity execution.
5.30 Activity evaluation submission.
Eight. Activity organization
Person in charge of working functions of the working group
chief director
1. Responsible for the decision of this activity.
2. Responsible for the appointment and work distribution of the working group.
3. Responsible for government coordination.
Public relations section
1. Responsible for the approval of activity procedures.
2. Responsible for the implementation and approval of venues.
3. Responsible for the approval of drifting, arching, drifting and X team.
4. Be responsible for the follow-up of activities.
Guangxuan group
1. Arrange the advertising cycle according to the advertising schedule.
2. Make advertising materials according to the advertising design template.
3. Supervise the release and implementation of advertisements.
4. Organize and arrange temporary promotion personnel and waist drum team personnel.
Product group
1. Responsible for promoting the implementation of the project.
2. Be responsible for the statistics of unsalable products as this special sale.
sales team
1. Responsible for the pricing of active products.
2. Be responsible for the publicity and implementation of the details of this activity.
3. Be responsible for order statistics and tracking.
Nine. bill of materials
Ten, the store atmosphere layout
Scenario 3 of 520 Activity Time: May 20th (Monday x)-2 1 (Monday X).
Theme: Destiny takes a hand X520 shopping spree.
Activity content:
First, shopping to send romantic feelings
During the activity, anyone who buys 500 yuan (gold jewelry/household appliances/alcohol and tobacco 1.500 yuan) in the X Commercial Building on that day will be given a chocolate (worth 1.5 yuan) or a rose (worth 5 yuan).
If the accumulated shopping amount on that day is more than 3,000 yuan (gold jewelry/household appliances/tobacco and alcohol is more than 8,000 yuan), a cash coupon for Laoshu Coffee 50 yuan will be presented.
Second, true feelings, romantic hand in hand.
During the activity, X-Broadcast opened an on-demand hotline, and couples can express their feelings to him or her through the form of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it for you regularly. As you can imagine, when you walk into X hand in hand with your beloved, it is a romantic and emotional thing to broadcast your unspeakable confession and the love song you sang or requested for your beloved on the internal broadcast.
Third, create an atmosphere.
During the activity, all the music in the store played some love songs and X's Valentine's Day promotion activities, and from time to time sent X's blessing to lovers all over the world, reminding people who walked into X that Valentine's Day is coming, and they should choose a souvenir for their loved ones, thus promoting sales during the activity.
Fourth, the activities of publicity.
1. Television, radio, newspapers and publicity
2. SMS promotion
3. Activity stop sign
Verb (abbreviation of verb) cost budget
1. Gift money: it is estimated to be 25,000 yuan.
2. SMS fee: 2,500 yuan
3. Other expenses: 1000 yuan.
520 event scenario planning scheme 4 I. Event background
Internet Valentine's Day on May 20th is a love festival in the information age, which is scheduled for May 20th and May 2nd1every year. This festival originated from the metaphor of "520" in the digital love of singer Mavis Fan and the close relationship between "I love you" and "online lover" in the online songs of musician Wu Yulong. Later, "52 1" was gradually given the meaning of "I do, I love you" by couples. Online Valentine's Day is also called "auspicious wedding day", "confession day", "coquetry day" and "courtship day".
In this young, spiritual and subtle festival, "520 (521)14 I love you (I will) all my life" is its classic numerical quotation, and Wu Yulong's Online Lover is the title song of the festival. These two days, people boldly say (show) love through the Internet (mobile phone, PC tradition) (based on VX, QQ, Weibo, forums, etc.). ) or text messages on mobile phones, or even gifts (red envelopes) to express love and find a date. Countless couples get together to register for marriage and hold a grand wedding reception. Many merchants also took the opportunity to carry out group buying, discounts and other promotional activities, causing waves online and offline.
Second, the theme of the event
"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.
III. Purpose of the activity
1, the ultimate goal: to increase product sales;
2. Direct purpose: improve brand awareness and reputation through activities;
Fourth, the activity time
May10-May 20th
Verb (abbreviation for verb) activity place
Sales point of XX jewelry in North China
Organizer of intransitive verbs
XX jewelry co., ltd
Seven. Event details
Divided into three parts:
1, dedicated to lovers who can spend Valentine's Day;
2. Dedicated to lovers who can't spend Valentine's Day;
3. Dedicated to single aristocrats.
Details are as follows:
1, dedicated to lovers who can spend Valentine's Day.
Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.
Love recommendation: "Heart Talk"
2. Dedicated to lovers who can't spend Valentine's Day.
There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.
Love recommendation: Heart Sea
3. Dedicated to single aristocrats
On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.
Love recommendation: Kiss of an Angel
Highlights 1
"heart to heart, star to star"
Make a sincere vow to him (her) and let the meteor travel through every corner of the world with your true feelings. I believe that the dream in your heart can be realized.
Prop preparation: the meteorite, placed in a delicate glass box, represents the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.
Activity highlight 2
"True Statement Collection"
Participants fill in your declaration on the card specially made for you, and we will select the most creative declaration, the most touching declaration and the most romantic declaration on May X.
520 activity scene planning scheme 5 image activity
1 520 if you love TA, give TA a home.
Publish a blog post containing the keyword "Love TA, give TA a home", pay attention to the official Weibo, and @ forward three friends, and you will have the opportunity to participate in the 520 Sweet Nanjing IKEA Tour with your beloved TA for free. (limited to 10 pairs)
2520 tianmi DIY
On the afternoon of May 20th, together with Baida Lepusheng, make a unique sweet cake for your beloved TA DIY! Love TA and give it the best! Venue: in front of ONLY hall on the second floor. Special thanks: Crown Cake
3520 Happy Crosstalk
From now until May 18, pay attention to the official Weibo and @ forward three friends, and you will have a chance to get two tickets for the weekend cross talk stage. Bring your beloved TA and laugh together! Pick-up location: reception desk on the first floor.
I-word duration
May 18
Activity content
First, sweet Valentine's Day is more than 50 MINUS 30
During the activity, customers buy clothing products from 50 to 30, from 100 to 60 and even more, and so on, without capping. Men's and women's wear, men's and women's shoes, wool and cashmere, household underwear, bedding, luggage and leather goods, some young women's wear, a few brands and special products do not participate in the activities. Full reduction and full reduction have the same rules, and may not be accumulated across floors and halls. The details shall be subject to the notice of each office.
Second, 520 sweet happiness ceremony
During the activity, customers paid cash to buy wearing goods, including gift certificates with a value of 1088 yuan in 800 yuan and wedding gift certificates with a value of 65,438 yuan in 500 yuan and 880 yuan. 200 yuan presented two tickets for the weekend cross talk stage. A single ticket is limited to one gift, and the number is limited until the gifts are used up. Gift place: reception desk on the first floor.
During the activity, customers pay cash for wearing goods, plus two cute dolls or movie tickets in 800 yuan; 600 yuan gave Lin Qingxuan Bear a soap; Send a mini green potted plant to 300 yuan. A single ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gifts are used up. Gifts are subject to the real thing. Gift place: next to Dayi Hall on the third floor of the shopping mall.
During the activity, customers paid more than 1000 yuan in cash to buy mosaic category, plus a box of lotus. One ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gifts are used up. Gifts are subject to the real thing. Gift place: the first floor shopping mall office.
Third, sweet brush
During the activity, customers with CCB credit cards will buy 500 yuan (inclusive) stored-value cards 1 send 50 yuan stored-value cards 1 and 50 yuan stored-value cards for jewelry and jade appliances 1 on the same day. Only two copies were issued that day, and the quantity is limited while stocks last. Gift place: the main service desk on the first floor.
During the activity, customers used ICBC credit cards to buy clothes and cosmetics, and spent a total of 1 set of three-piece care in 800 yuan (inclusive) that day. Gifts are subject to the real thing, and the quantity is limited while stocks last. Gift place: the main service desk on the first floor.
Four, more than 200 MINUS 40
Verb (abbreviation of verb) Yayi, the winning number is gold and platinum at a discount of 15 yuan.
Six, the weekend is 90 points lucky, and shopping costs only half.
7. Youngor's first appreciation meeting in summer started in 50 yuan.
Eight, the top 100 Lepusheng home appliances are full of freezing power.
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