Fortune-telling venture capital _ fortune-telling investment
Liu
Liu, male,1graduated from the journalism department of Renmin University of China in July, 1994, and began to work in Nanfang Daily. He used to be the deputy stationmaster, deputy director of the news department and director of the economic department of the Southern Weekend Beijing reporter station, and founded the column "New Economy". He is currently the editor-in-chief of 2 1 century business report. On July 8th, 20 13, Weibo announced his resignation as CEO of 2 1 century media and started a new career in new media.
Chinese name: Liu
Nationality: China.
Occupation: journalist, writer
Graduate School: Journalism Department of Renmin University of China
Representative work: "What Attracts Me-Venture Capital Planning that Entrepreneurs Must Know"
outline
Name: Liu
Gender: male
Graduate school: China Renmin University.
Current Media: 2 1 Century Business Herald
Title: editor-in-chief
Character experience
1994 graduated from the journalism department of Renmin University of China with a double bachelor's degree. At the same time, he entered Southern Weekend and served as the deputy director of the news department of Southern Weekend and the deputy stationmaster of Beijing reporter station. From 65438 to 0999, he served as the director of the Southern Weekend Economic Department and founded a new economic sector. From June 5438 to October 2000 10, he founded 2 1 Century Business Daily with his colleagues and served as executive deputy editor. In June 2003, he was the editor-in-chief of 2 1 Century Business Herald. Social Post: As the editor-in-chief of 2 1 Century Business Herald and the executive director of China Environmental Journalists Association, he has worked hard in the newspaper industry for 8 years. Founded "2 1 Century Business Report" and achieved great success. He is far-sighted and far-sighted, and has always been exploring the development path of the newspaper industry in the new era.
Industrial courses
He studied meteorology in college and later got a degree in journalism. He loves news. His father used to be a soldier, but later he changed to the public security law. In his eyes, journalists are a very powerful profession, influential in society, and can drum up and shout for the people. Reportage was very popular in college, and he also liked reading it. Many reportages are written by journalists, which has a lot to do with his later choice of news.
After graduation, I went south to Guangzhou and came to Southern Weekend, the most influential news weekly in China. At first, he ran social news. Later, he found that economic news was deeper than social news and more in line with his personality. For a long time, he was the only economic reporter of Southern Weekend, and reported many industries from the perspective of policy interpretation and scholars. He has written many influential and weighty articles in the industry and published an album called "Very Primitive Accumulation". From assistant editor to reporter and Beijing correspondent, to deputy stationmaster of Beijing reporter station and deputy director of news department, his position in Southern Weekend is constantly changing, and finally he is the director of economic department. With the social transformation and class changes, as well as the great influence brought by China's entry into WTO, the market demands more and more financial media. This demand will have a sign in a certain period, that is, a consumer group with strong purchasing power is forming. From the analysis of social form, the wealth of the middle class is accumulating rapidly, and this force needs a more detailed market. At that time, there was no other strong professional financial media except China Business News. From this, he felt that financial newspapers were promising. So, in 2000, we began to prepare the 2 1 century business report. In just two or three years, the newspaper's circulation has increased to more than 200,000 copies, making it one of the most influential professional financial media in China.
Industry concept
His news reporting philosophy is-digging news is digging to the end. Under the guidance of this concept, 2 1 century business report often attracts attention in the industry with its continuous and follow-up reports.
He advocates the supremacy of news and allows journalists to spend a lot of money on editing and editing. He believes that an excellent financial journalist must first have a clear mind and strong professional and logical ability; Secondly, we should master some basic tools before the interview, so as to be prepared and fully prepared; Third, be diligent; Finally, be good at communicating with people in character. He believes that in order to achieve great development, financial paper media must adopt the mode that can be thought of now to enhance their competitiveness. If we just stick to the paper model, it will be very dangerous and we will not see the future. He attaches great importance to the cultural style of newspapers, requires employees to pursue Excellence, believe in news, and observe and promote social progress with a positive attitude, thus shaping the high-quality spiritual temperament of newspapers.
He advocated the "matrix management" of "2 1 Century Business Report". The advantages of this matrix structure are faster news gathering and deeper understanding of regional news source, while maintaining control of the center. He constantly emphasized the journalization of economic content. Under this guiding ideology, the 2 1 century economic report gradually formed a distinct idea of running a magazine. That is, the mode of effective information combined with business logic. Liu, who is far-sighted, said that for the 2 1 Century Business Herald, the key to its future development is not the competition with peers, but how to deal with the challenges of online media and various emerging media forms to traditional media.
Industry contribution
Southern Weekend was in its heyday 1999, with a circulation of1300,000 copies. Since the birth of "265438+20th Century Business Herald", it has strictly followed the rules of the game of international commercial newspapers and implemented a management mode of completely separating editing from management. "265438+20th Century Business Herald" is positioned as a participant in information internationalization and is in line with international standards.
In 2004, the circulation of 265438+20th century economic reports exceeded 400,000, and the annual advertising revenue was 2170,000 yuan. This figure is the highest among domestic financial paper media.
"265438+20th Century Business Herald" is spending huge sums of money to build the most influential financial website in China in the future, taking the road of common development of various media forms.
In the future, "265438+20th Century Business Herald" will become a three-dimensional media, that is, the news interviewed by reporters will reach the audience in the form of mobile phone short messages at the first time, and then the real-time progress of the event will be published on the website, then comprehensively reported in newspapers, and finally in-depth reported and analyzed in magazines.
Character view
Look at society from the perspective of elites.
When Liu designed the framework and basic style of the first year news report of the 265438+20th century business report, he may have subconsciously pushed the original practice of the "new economy" period to the extreme, and the titles and articles of the report were full of momentum and spirit, which made the newspaper have a very distinctive personality.
This sharp style is also related to his personality. Some colleagues even said that Liu's personality had a far-reaching impact on the personality of newspapers. When running the year-end special issue in 2003, other topics put forward by colleagues were rejected, and Liu insisted on making his own final version of China Century. When most other media are considering inventory, he is "more interested in the description and perception of the future." Predicting the future is a very dangerous thing, just like fortune telling, but we hope to provide a reference for the future picture. "
"The so-called' China Century' is a question. General A, a historian, predicted that the19th century was the century of the British, the 20th century was the century of the Americans and the 2nd1century was the century of the China people. At the same time, another American political scientist suggested that there is no universal civilization in the world, and the older the place, the more different civilizations may be born from the United States, such as Islam, such as China. During his recent visit to the United States, China put forward something called peaceful rise, which may be a peaceful gesture. It is different from the posture of the United States, and it combines the tradition and modernity of China. We are very interested. "
As the theme planner of this special issue, Liu put his perspective on the long river of history, condensed various thoughts at home and abroad, and focused on "China's peaceful rise", which made the whole newspaper full of ideal temperament and sense of mission.
"Mature and sharp, enterprising but not impatient, elite but not arrogant". Liu attaches importance to the cultural style of newspapers. He asked employees to pursue Excellence, believe in news, observe and promote social progress with a positive attitude, thus shaping the high-quality spiritual temperament of newspapers: "You must be a mature financial newspaper, but you can't be erased by the environment; Be proactive and calm down in an impetuous environment. Doing "2 1 Century Business Herald" is to look at this society from the perspective of elites, but we can't let ourselves float on the water. "
He has mentioned the "matrix management" of "2 1 Century Business Herald" on different occasions. "Matrix management is the last resort. With so many China and news sources, Beijing, Shanghai and Shenzhen should be heavily guarded. Newspapers are managed by departments first. Our comprehensive department will set up a team in Beijing, Shanghai, Chengdu, Chongqing and Hong Kong. According to the regional characteristics, the number of groups is more or less. The person in charge of the section directly manages each news center group in business, and each news center has a small management team to implement management in the region. For example, the Beijing News Center has an editorial board and two directors of news centers to form a team to manage. "
The advantages of this matrix structure are faster news gathering and deeper understanding of regional news source, while maintaining control of the center. Liu admits that this management model is not perfect and there are problems in operation. After changing from once a week to twice a week, the original system seems unable to cope. "The reporter is far away from the headquarters and has a weak sense of belonging. It's harder to communicate when things happen. Therefore, we are currently studying whether we should adjust the organizational structure because the external market and various conditions are constantly changing. "
After the publication of 2 1 Century Business Herald on Tuesday, the requirements for editing and editing have been greatly improved. Liu said: "It is mainly from the sensitive response to news, to the development, to the coordination of the right to interview in the news center and the power of the editing center. We think the biggest difficulty in this is the so-called' information asymmetry' in coordination. In other words, it is difficult for editors at headquarters to know in advance what is happening in other business and social fields. In this way, the judgment and sensitivity of news value will be limited, and the judgment of journalists in news centers and editors in editing centers may be different. "
Speech at the China Prize for Creation
As we all know, China, with its huge manufacturing scale, has restored the confidence of the Chinese nation. After 100 years of hunger, this country has finally entered the channel of great rejuvenation. China manufacturing has made great contributions, but at the same time, most industries are at the low end of the global value chain, with little added value and more and more serious damage to the environment, so it was acquired by Chinese people. At the same time, westerners who invented the theory of free trade began to burn China shoes, raise tariffs and get used to the RMB exchange rate while enjoying cheap China goods. To some extent, China created domestic troubles and foreign invasion, and people of insight prescribed a prescription, that is, he made an independent innovation and changed from China to China. This opinion quickly rose to the national will, and with the launch of Shenzhou 5 and Shenzhou VI spacecraft, it became the consensus of the people. After unifying thoughts, methodology becomes more important. How to grasp the path, whether it is alliance, acquisition or independent research and development, these issues are worth discussing. As a result, today's China Creation Annual Forum was established, and at the same time, 2 1 Century Newspaper initiated the establishment of the China Creation Award with a number of authoritative organizations. After determining the meticulous evaluation system, we hired experts and scholars to form a strong jury, and after strict procedures and precise consideration, the awards to be announced tonight were produced. Here I pay tribute to the winners.
As descendants of the owners of the four great inventions, we are not short of biological genes for invention and creation, and more importantly, the state has guaranteed the motivation for creation. 2 1 Century Newspaper Department is willing to make efforts to promote the institutional changes needed for manufacturing in China. Thank you!
work
What attracts me-what entrepreneurs must know about venture capital planning.
Author: Liu
Publisher: Peking University.
Publication date:111/2007
Who is the next richest man (questioning the hidden rules of the Internet).
Author: Liu
Publishing House: Nanfang Daily Publishing House
Release date: September 2006-1
Who is the next richest man: questioning the hidden rules of the internet
Author: Liu
Publishing House: Nanfang Daily
Date of publication: September 2006
High talk—— An Ideological Feast of Top Entrepreneurs
Authors: Qiu, Liu
Publishing House: Nanfang Daily Publishing House
Date of publication: May 2006