New Year's Day Promotion Plan in 2022
2022 New Year's Day Promotion Plan 1. Theme of the event
New Year's New Scene xx Many Gifts
Second, the purpose of the activity
Pay attention to the "new" of the new year and highlight the "gift" of good gifts. The perfect combination of holiday leisure shopping and enjoying affordable entertainment will make customers feel the joy of the New Year and the pleasure of shopping in the store, fully embody the home-style shopping atmosphere and meticulous humanized service of xx Mall, and make a good public opinion advantage for the arrival of the Spring Festival consumption peak.
Third, the activity time
January 1 -3
Fourth, the form of activities.
Sales, gifts, performances and entertainment.
Verb (abbreviation of verb) activity points
We intend to combine the promotion activities of "New Year's Day", "Valentine's Day" and "Spring Festival" perfectly, take "New Year's Day" as the breakthrough point, and hold some activities throughout 1 month and early February to do a good job in the organic promotion chain of the promotion activities throughout the Spring Festival. Provide favorable guarantee for the uninterrupted popularity and sales of the mall in January.
Sixth, the atmosphere layout
They all revolve around the theme of "giving gifts to new scenes". The festive atmosphere of the store, the arrangement of special sales, etc. (Time: within three days before New Year's Day)
Seven. Activity method
A, send warm in the cold winter-new down jackets sell well (1 month 1 -7).
B, New Year's surprise-love exchange (1 month 1 -3).
C, gift poster-cut corners to send (1 month 1).
D, a gift to celebrate the New Year-member shopping (1 month 1 -3).
E. New Year's Promise-Witness the "Love Wall" (1 month1-February 13).
Eight. Activity promotion
Color pages, xx Evening News, business online magazines, TV stations and xx information port websites.
Nine, the specific content
Atmosphere layout:
Create a strong festive atmosphere and create a peaceful and happy shopping atmosphere for customers during the New Year.
65438+ (The business department contacts manufacturers and the planning department organizes activities. )
2. Four red lanterns with the words "Celebrate New Year's Day" are hung at the main entrance (two) of the shopping mall to set off the festive atmosphere and welcome customers.
The pillar in the front building of the shopping mall is wrapped with a photo full of New Year atmosphere, and the color is mainly red and yellow. (Available before Spring Festival)
4. Design and make a large-scale publicity painting screen, with an area of about 180 square meters, hanging in front of the building, with the content of this series of publicity activities on New Year's Day (the theme should be eye-catching).
5. The window of the building is the face of the shopping mall, and the holiday layout should be in place reasonably, which should not only highlight the personality of the goods, but also set off the festive atmosphere and add festive color to the holiday shopping mall.
6. During the festival, the words "Celebrate New Year's Day" should be written on the posters, exhibition boards and POPs in shopping malls. Hanging colored cloth strips on the ceiling of the main entrance, main passage and supermarket entrance to decorate the storefront.
X. Promotion of activities
(1) send warm in the cold winter-new down jackets sell well (1 month 1 -7).
Down jacket is a seasonal commodity in winter, and now it is the peak season. A big sale of down jackets will be arranged in the lobby on the first floor to display and sell down jackets of major brands such as xx, with a discount of 6-20% (some manufacturers with lower discounts can share the deduction points with the mall).
Special sales layout:
1. Set up a large poster board with the contents of the discount prices of down jackets of various brands.
2. There is a banner hanging above the hall, which reads "Celebrate New Year's Day, discount on new down jackets in xx Mall".
3. POP placement on the shelves of various brands.
4. Open a special cashier.
During the sales period, the office staff went to the site to assist and deployed security personnel.
(2) Surprise in the New Year-Daaihui (1 month 1 -3)
Activity content:
Anyone who has shopped all over 200 yuan in this mall can buy goods (such as tea cups) worth 18 yuan in 7 yuan.
When the shopping is over 2022 yuan, 7 yuan can be exchanged for goods worth 88 yuan (such as rice cookers and hair dryers);
If you buy more than 5,000 yuan, you can buy goods worth 128 yuan with 7 yuan money (such as an electric iron and an MP3);
If the shopping amount exceeds 65,438+00,000 yuan, plus 7 yuan, you can buy goods worth 300 yuan (such as a VCD or DVD).
Operating instructions: go to the service desk to buy goods with the shopping receipt, and stamp the receipt to indicate that it is invalid. If you have bought a commodity, you can replace it with a commodity of the same value.
(3) Gift posters-sent as soon as you cut corners (1 month 1)
In order to attract popularity, set off the festive atmosphere, and bring a surprise to customers who come to the mall during the festive period, all the "cut gifts and cut corners" and shopping receipts (unlimited amount) specially set in the promotional color pages of the mall's festive activities can be given a 20xx desk calendar of xx Mall at the reception desk, one for each person, while stocks last.
④ New Year gifts-member shopping (1 month 1 -3)
In order to better explore potential customers, develop members, bring stable consumer groups to shopping malls, and provide more passenger flow protection for the Spring Festival consumption peak, a shopping membership card sending activity was held on the occasion of New Year's Day promotion.
During the activity, anyone who shops all over 50 yuan in this shopping mall can get a bonus card for free, without accumulative gifts. (The donation receipt is stamped with the donation seal, which is organized by the marketing department and implemented by the front desk. )
⑤ New Year's Promise-Witness the "Love Wall" (1 month1-February 13)
2022 New Year's Day Promotion Plan Volume 2 1, Preface
As the spokesmen of youth, college students are always full of youthful vitality and fanatical passion, and will definitely actively participate in large-scale activities that are novel and exciting, and devote themselves wholeheartedly to them. This kind of activity will certainly improve the popularity of the host association, and at the same time, it will also enable the sponsored businesses to achieve the best publicity effect they want, so that everyone can have a bumper harvest. This year's New Year's Day is the best time for activities, product promotion and image planning. The New Year's Eve party covers a wide range and is a group activity of the whole department, which has attracted much attention. Therefore, in order to make this event perfect and achieve win-win results with merchants, the student branch of xx Department of xx College will carefully plan this New Year's Day party. The planning of this activity is not only based on the experience of successfully holding the New Year's Day party last year, but also passed the analysis and discussion of the student branch of xx Department of xx College, which is very authoritative. Moreover, this activity is the most distinctive signature activity of the student branch of xx Department of xx College, and it is also the highlight of this school year, which will definitely make the participants feel refreshed and excited. Let sponsors enjoy the fun of low investment and high return. The student branch of xx Department of xx College will also fight for this!
Second, the market analysis
1, the New Year's Eve party is a large-scale event with the largest number of participants, the longest program duration and diversified publicity methods, so the publicity scope is the widest and the intensity is the strongest.
This school is a place where new tourists keep pouring in. If we can maintain our cooperative relationship and hold publicity every year, the number of tourists will increase and the means of publicity will become more and more mature.
3. The school consumption area is concentrated, with strong pertinence, and the product brand is easy to be deeply rooted in the hearts of the people. Among them, college students, as modern youth, like to pursue fresh, exciting, romantic fashion activities that can show their individuality and express themselves. Therefore, when choosing, try to develop in places that some consumer groups yearn for.
4. Compared with TV and newspaper media, publicity in schools has a good cost performance, and the best publicity effect can be achieved with the least funds.
5. There are a large number of foreign consumers in xx College, who don't know the consumption places of XX and have a large amount of consumption funds. If businesses can quickly spread it to their hearts, I believe they can be guided to spend.
6. College students are easily influenced by first impressions, and publicity can guide their consumption orientation, which has a broad market.
Three. Activity introduction
1, activity purpose
To celebrate the arrival of the new year, in order to let students feel the elegance of university life, let them better integrate into university life, enrich the spare time life of students in our department, give full play to everyone's specialties, reflect the real level of students and reflect the spiritual outlook of contemporary college students. Show the elegance of our department to the students, and at the same time publicize the sponsors appropriately, so as to take this opportunity to cooperate with the merchants for a win-win situation.
Step 2 organize
A. Organizer: xx Student Branch of xx College.
B. Sponsor: xxx
3. Active object
All students in department a and xx;
B, student union cadres in various departments;
C. secretary of the youth league branch;
D, some hospital leaders.
4. I-word duration
20xx65438+7: 30 pm on February 20th.
5. Venue
Xx college performance hall
Fourth, the publicity plan
1. naming rights (naming rights are only available for more than half of the total sponsorship);
2. Banner publicity (provided by the merchants themselves);
3. Publicity (at the entrance of the venue);
4. Posters. Merchants appear on posters as sponsors, and can print their own logos (merchants can also design their own);
5. Prize promotion prizes can be sponsored by merchants or printed with their iconic patterns;
6. Promotion of discount cards If your club has its own discount card, you can help distribute it (provided by the merchants themselves);
7. Brochure promotion merchants have their own brochures to help distribute (provided by the merchants themselves).
2022 New Year's Day Promotion Plan Three festivals are good opportunities for business promotion, such as New Year's Day and New Year's Day. During this period, discounts are being promoted everywhere, and many clothes, home appliances and new year's goods are in the promotion ranks. In fact, this has captured the psychology of consumers. In fact, when their reputation goes out, consumers will naturally come. We should take this opportunity to raise the popularity of the shopping mall.
Focus of activities:
20xx 65438+ 10 and February will be the peak of commodity sales, integrating year-end promotion, New Year promotion, New Year promotion and Spring Festival promotion. On the one hand, winter clothes, jewelry, home appliances and other commodities will be hot-selling, on the other hand, the promotion of new year's goods will also usher in a peak. In addition to promoting the established target customer groups, it is also necessary to launch special promotional activities for members, units, groups and families. At the same time, while holding various commodity promotion activities, we should also attract people's popularity through cultural activities, render the atmosphere of the New Year, and also hold some public welfare activities to enhance the image of the shopping mall.
Activity content:
1. New Year Surprise Exchange Rate
2022=200+8=xx+8=？
Goods with convertible value of 18 yuan when shopping in 200 yuan and 8 yuan;
When shopping for over xx yuan, 8 yuan can be exchanged for goods worth 88 yuan.
Convertible goods can be some practical goods, such as tea cups, rice cookers, hair dryers, etc. )
Operating instructions:
It is invalid to buy goods at the service desk with the shopping receipt and stamp the receipt. If a commodity has been redeemed, it can be replaced by a commodity of the same value.
Second, it will usher in a new year.
When shopping in the mall is full of 200 yuan, you can puncture a balloon, which contains a lottery ticket.
Two pierced 400 yuan, and so on. Single receipt limit 10.
Lottery settings:
(The lottery ticket is scratch music, 100% wins the prize, and the prize can be in kind or coupons. )
First prize: 5 elephants and 2 winners are marked on the lottery, and the prize is a gift or coupon worth xx yuan;
Second prize: 4 elephants, 5 elephants, and the prize money is 500 yuan;
Third prize: 3 elephants, 10, the prize value is 200 yuan;
Fourth prize: 2 elephants, 20, and the prize money is 50 yuan;
Fifth prize: 1 elephant, prize value 10 yuan.
Operating instructions:
You can delimit an area in the shopping mall and put balloons of various colors. Customers can attach shopping receipts to the balloons.
Third, shopping to send mugs-always feel warm.
When printing images on T-shirts is no longer new, with the constant change of fashion, people begin to print their favorite images and their own photos or photos of relatives and friends on ceramic cups, which is commonly known as mugs, to accompany them every day and feel the comfort or warmth flowing in their hearts at all times. Target customers: focus on young couples or a family of three. Print photos of lovers or family members on the cup, so that the person you like can stay with you at all times.
When shopping in 300 yuan, you will get a mug. Customers can choose to print their favorite pictures or photos of their loved ones or relatives on the mug. The cost of each mug is around 5 yuan. Standing is desirable, which embodies the charm of personality. It can be used as a special cup for yourself or as a gift for young people.
Equipment: You can rent the equipment of a professional personalized color printing shop, or jointly organize this activity with a professional personalized color printing shop.
Fourth, in a word, we listen to your voice.
When the old year is about to die and the new year is coming, it is very necessary to listen to customers' opinions, which will help shopping malls to better summarize and reflect on the past year and help them to know how to better improve themselves in the new year. At the same time, this move will also make customers feel the sincerity of xx.
At the weekend, Mr. Li and Mr. Xie personally listened to customers' opinions and suggestions. All customers who make suggestions will be given a beautiful gift (worth 5-20 yuan, such as desk calendar, small handicrafts printed with "xx" or practical goods, etc. ), and those customers who make good suggestions, after screening, can get a reward of 1 000 yuan and publish it on the list the next day. If you think the suggestion is particularly good, you can also decide to give a reward of 1000 yuan on the spot. For those customers who put forward good opinions and suggestions, the mall can also hire part-time supervisors.
2022 New Year's Day Promotion Plan Volume IV Activity Theme: Perfect Storm at the End of the Year
Activity time: 65438+1October1-65438+1October 17 (*** 17 working days).
Activity content:
First, the whole product is 20% off.
During the activity, all products will be sold at a discount of 2-8.5 (20% discount for all products in xx Building).
Please refer to the counter for details of gold and silver jewelry, watches and cosmetics. )
Second, shopping for an hour is lucky for five minutes.
65438+ 10/—— 65438+10/7. During normal business hours every day, customers who shop for five minutes will get half of the amount of the goods they buy.
note:
1. All refunds are in the form of coupons (coupons A).
2. Lucky draw method: 10: 10, 9: 00- 10: 00,10,10/.
3. Lottery location: the lottery site of the promotion service desk on the 6th floor.
4. Refund place: promotion service desk on the 6th floor.
5. Refund time: business hours of the day.
6. The maximum amount of a single refund is 5,000 yuan, and more than 5,000 yuan is regarded as 5,000 yuan.
7. The awarding time shall be subject to the transaction time printed on the receipt of the cashier institution.
8. Lucky winning customers must collect coupons on the same day with complete shopping vouchers, and they will be deemed to give up automatically if they expire.
9. The coupon returned by this activity is valid for 65438+ 1018-30 March, and it will be invalid upon expiration.
10, the lottery results will be announced on the spot and on the radio in time.
Activity description:
During the 1. activity, the manufacturer or supplier shall bear all discounts;
2. Manufacturers or suppliers should determine their own discount range according to their own actual conditions, but it is strictly forbidden to increase the price before the discount;
3. All investment managers and customer service personnel should strictly supervise the situation of "increasing the selling price and then discounting". Once false discounting is found, the company will deal with it seriously according to relevant regulations;
4. Customer service personnel should strictly supervise suppliers, and it is forbidden to use defective products to cope with this activity;
5, shopping mall management department should strictly control the quality of goods, to prevent fake and shoddy goods from entering the market;
6. During the activity, the coupon (coupon A) will no longer enjoy the discount when used on the 6th floor;
7. Any supplier who needs to hold a special sale meeting shall submit a written application for the required site layout in advance, and the floor management personnel shall strictly manage it according to the requirements of normal stores;
8, where the sale, the artist should be responsible for the image check, and provide corresponding props according to the demand, do the necessary beautiful layout and popular provisions;
9, sale brand requirements must be advertised in xx major media.
Precautions:
During the activity, the VIP card discount function will be suspended and the integral accumulation function will be used normally;
During the activity, all discounted goods should be clearly marked with the original price and current price on the price tag, and the customer service staff on each floor should strictly check;
Discount sales by manufacturers or suppliers, hanging banners and promotional shopping guides in stores must be approved by the marketing planning department, and the marketing planning department and store management department will strictly investigate the behavior of hanging banners or arranging promotional shopping guides without authorization.