Get 70w+ visits on the first day. How does this small program do it?

I don't know if you're talking about a warm nap. I read an interview with them and found that it was no accident that there were 70+ visitors on the first day of nap.

After the release of 1. applet, various applet groups were quickly established. A wave of people who don't sleep constantly share various small programs in the group, while naps are recommended by many kols, and then users spread them themselves.

2. The product name is "Nap", which is easy to remember and understand. This is particularly deadly, and many small programs with complex names are particularly difficult to search.

3. Their UI is very good, and every sharing is a visual impact.

4. In the national era when the elderly use WeChat, the starting point of small programs is highly consistent with the needs of sleep scenes.

It is said that in the first 24 hours, the nap team stayed up all night just to seize this opportunity.

6. Because of its communication characteristics, naps have been on the list many times. The author has also used it, and the experience is very good on the basis of updating the timing function and background playback.

I look forward to their continuous optimization and hope to help you ~