Accessories development trends
The development trend of the jewelry industry
The jewelry industry is an emerging industry that is separated from the jewelry and craft gift industries and formed comprehensively. As a growth point of the new economy, jewelry has gradually matured in developed countries. Specialty stores and sales points of various grades are dotted around; products of various styles and levels fully meet the growing market demand. In mainland China, this industry is still in its early stages of development. With the rapid development of social economy and culture, people are moving from the subsistence type to the well-off type. Advocating human nature and fashion, and constantly shaping personality and charm have become people's pursuit.
Current situation of the domestic market
While competition in all walks of life in China is becoming increasingly fierce, competition in the jewelry industry is still in its infancy. There is no leading brand in the industry, and no one has a market share of more than 5%. There are very few manufacturers with nationwide networks, and even fewer are able to establish their own offices for market development. The entire industry lacks branding capabilities and marketing concepts, as well as truly capable talents. With its accession to the WTO, China is currently facing a rare opportunity. Foreign companies are purchasing a large number of their products from China in the form of OEM, so now many major manufacturers in the jewelry industry are basically exporting.
The current form of the domestic jewelry industry
From the perspective of production area, there are mainly three major production and export bases
1. Guangdong (Dongguan, Foshan, etc.) Mainly based production base in South China. Their characteristic is that they mainly use Hong Kong design styles, and their products are generally processed based on samples. Most of its products are re-exported to Southeast Asia, Austria, the United States and other places through Hong Kong.
2. The second category is based in Fujian and Zhejiang. Most of the products of this group of manufacturers are designed to meet the needs of foreign jewelry, and most of their products are exported. It is characterized by large-scale production and extremely competitive price. In recent years, the products of these manufacturers have been included in the procurement of large foreign multinational companies.
3. The third category is the base based mainly in Qingdao. Most of these manufacturers are Korean manufacturers, and their designs are generally not exposed. Their products are directly exported to South Korea, Japan, the United States and other places.
4. The fourth category is small-scale scattered manufacturers in the form of handicrafts. Most of the products of these manufacturers use their own unique product forms to sell decorations with regional characteristics, national characteristics, and folk characteristics. The initial formation of four major jewelry consumption areas:
(1) Southwest area centered on Chengdu
(2) South China area centered on Guangzhou
(3) The Northeast area centered on Harbin and Dalian
(4) The East China area centered on Shanghai and the establishment of chain stores in provincial capital cities have basically completed the overall layout of China's jewelry consumption.
Form of sales:
Before 2000, the market did not form a true jewelry industry. At that time, accessories mainly accompanied the decentralized sales of the furniture industry, gift industry, flowers, and bedding. After 2000, as China's economy continued to heat up, consumer spending in Guangzhou, Shanghai, Beijing and other places began to rise, so some small jewelry stores appeared after 2000.
The trend of jewelry in large cities is: some large foreign multinational companies are optimistic about the huge market for Chinese jewelry. Brands such as B&Q in the UK and IKEA in Sweden have set up large stores in Shanghai, Beijing and other places. In the past two years, especially this year, these large stores have launched special jewelry areas.
Due to restrictions on income levels and other aspects, jewelry consumption in small and medium-sized cities still retains the previous sales method, that is, selling jewelry in the form of flower shops and gift shops, and their products are generally more ordinary. Jewelry, product quality is on the low side. The current jewelry industry is polarized. Either the products are excellent but the price is high, or the products are popular, the price is low but the style is messy, and the quality is difficult to guarantee. Finding the right market positioning is the key to the development of jewelry.
The four basic development trends of China’s jewelry industry
In recent years, the development of my country’s jewelry industry has gradually accelerated, and more and more people with lofty ideals have joined the jewelry industry through jewelry franchise chains and other methods. This industry, in order to realize their dream of starting a gold nugget business. However, the development of my country's jewelry industry is still in its infancy, and the jewelry franchise chain industry lacks necessary regulations and cultivation. The lack of marketing skills and systematic training has obviously become one of the main obstacles to the growth of jewelry practitioners.
1. The main sales forms of my country’s jewelry industry Before 2000, there was no real jewelry industry in the Chinese market.
At that time, accessories were mainly distributed along with furniture, gifts, flowers, bedding and other products. After 2000, as my country's economy continued to heat up, the cost of jewelry consumption in Guangzhou, Shanghai, Beijing and other places began to rise. Therefore, some small jewelry stores appeared after 2000.
The jewelry marketing trend in large cities is: some large foreign multinational companies are optimistic about the huge market for Chinese jewelry. In the past two years, especially this year, some large stores have launched special jewelry areas. Jewelry franchises and shopping mall counters are the two main sales channels.
The sales trend of jewelry in small and medium-sized cities: Due to restrictions on income levels and other aspects, the previous sales methods are still retained. That is, they sell jewelry in the form of flower shops and gift shops. Their products are generally ordinary jewelry and the quality of the products is low. However, in recent years, they have gradually changed towards the sales model in big cities.
In recent years, the wholesale of traditional jewelry is no longer the main model. The terminal-led multi-channel distribution model has gradually become the main channel of the jewelry industry at this stage. At the same time, brand franchise chains have formed a new business layout with their own advantages of large-scale operations. In 2005, with the arrival of Korean jewelry brands in my country, its huge advantages in brand, price, operation, service, promotion, training and franchise chain system support will undoubtedly change the traditional business model of my country's jewelry industry and incubate new products for investors. The successful franchise store model has benefited small and medium-sized investors in mainland my country.
Although changes in the circulation field have made jewelry distribution terminal-oriented, distribution channels such as traditional jewelry wholesale markets, small and medium-sized stores, and individual jewelry stores are different from jewelry franchise chain stores, traditional small jewelry stores, and traditional jewelry stores. The coexistence of emerging terminals such as brand stores, flagship stores, main stores, and online ordering in the same market will continue for some time.
2. The main development trends of my country’s jewelry industry. Judging from the development history of my country’s jewelry industry, the jewelry industry is currently in a stage of stable and rapid development.
In the next 3 to 5 years, with the continued rapid growth of the national economy and the continuous improvement of people's material and cultural living standards, the consumption of the jewelry industry will surely move forward in greater strides. At the same time, with the development of society, people's concepts continue to evolve, and their entrepreneurial awareness continues to increase. People will no longer deposit money in banks, but "make money with money" and invest limited funds in jewelry with room for appreciation. . Achieving unlimited returns on funds through hard work will surely bring a large number of new forces in the jewelry industry through channels such as agents and franchised dealers.
At present, the basic development trends of jewelry can be summarized as follows:
The expansion of jewelry
From the past jewelry to hand jewelry, Foot accessories, chest accessories, bag accessories, car accessories, table accessories, bed accessories and room accessories, people pursue consistent matching in all aspects of life.
The trend of cuteness and miniaturization in jewelry
Among them, the cartoon culture of Japan, South Korea and the United States plays an important role. Cartoon and cute images can be seen everywhere in jewelry, which is also very popular. popular.
The daily trend of jewelry
The increasing importance of festivals and personal anniversaries, as well as the development of symbolic interpersonal relationships, have led to a significant increase in the demand for jewelry and the frequency of purchase. This is mainly reflected in the hot sales of related accessories represented by zodiac signs and couples.
The development of low-end jewelry
From materials, styles to channels, the tendency of jewelry to be popularized is very prominent.
It is not difficult to find from the survey data that high quality and low price are the two primary considerations for consumers when choosing jewelry. Improving the quality of low-end jewelry is a trend we should follow. In this regard, Korean jewelry, which is famous for its high quality and low price, is particularly worthy of our study.
2006 Your Decoration World is Your Choice
Nowadays, the role of accessories in the overall look is being exaggerated. Mediocre clothing can be saved by an exquisite and fashionable accessory. Choose the right one. With the right accessories, you can turn decay into magic.
In the international fashion circle in 2006, designers of major brands all took the lead in "decorationism", and the clothing trends were extremely colorful: quirky hats, sparkling jewelry, colors as sweet as candy The fashions are dazzling. Glittery clothes, shoes, handbags and jewelry are essential equipment for every fashionable woman.
Diamonds have always occupied an irreplaceable position in jewelry, and their status has not wavered over the years. As emerging fashion jewelry in recent years, K-gold gold, platinum and crystal are taking the lead in the jewelry world and are constantly attracting turmoil in the fashion world.
Crystal - Creative Woman
In view of the success of the unified theme of the 2005 autumn and winter series "African Journey", Swarovski decided to continue to launch the 2006 spring and summer series in the same form ——"Tropical style", and the new color and shape of imitation crystal stones fully reveal the relaxed and leisurely tropical style.
Fashionable emerald blue, different shades of ocean blue, plus warm coral, salmon and sandstone colors bloom the fresh charm of summer. The dazzling array of finely crafted dazzling imitation crystal stones is contrasting with elegant matte or shimmering materials such as mother-of-pearl, sandstone, imitation coral components or unique iridescent manta ray skin. Marine motifs including starfish, seahorses, shells and flowers dangle from necklaces and bracelets, totally highlighting the "tropical" theme.
The Tropical Collection’s fashion jewelry designs feature delicate floral patterns in coral tones, inspired by tropical flora and fauna. There are also many necklaces, bracelets, rings and dangling earrings in the collection with simple lines and a blend of various blues of the ocean. There are also multi-string composite designs, and the main materials include mother-of-pearl discs, shells and imitation crystal stones. It is worth mentioning that the coral-shaped components are exquisite and detailed, with rose gold and emerald blue imitation crystal beads, which can be described as seamless. The jewelry set made of enamel is inlaid with imitation crystal stones using special technology, which is full of the elegant style of Art Deco.
In addition, the "Tropical Style" series also offers a variety of accessories that match the jewelry, including daily handbags, evening handbags, wallets, etc. The fresh and soft colors of turquoise, blue, coral, salmon and sand exude a strong tropical style.
Platinum - Sensual Woman
The International Platinum Association recently launched the "Streaming Light" series with the theme of water. The beauty of the different shapes of soft water, light and shadow in the design gives platinum a sense of agility and highlights a woman's unique emotional personality. The new TV commercial for Streamer Qinying is based on the creative concept of "liking to be a woman", with Maggie Cheung as the image spokesperson. Between nobility and sensibility, she perfectly interprets the unique charm of platinum.
Women are made of water. The two are connected and aware of each other, and they show the same emotions in different forms. Women like to be women, because when they are passionate, they are like surging waves, when they are confused, they are like ups and downs of ripples, when they are happy, they are like jumping waves, when they are sad, they are like the still deep sea, when they are determined, they are like solid ice cubes. The "Streaming Light and Shadow" series is based on the subtle natural relationship between platinum and water. The designer captures the different beauties of the water world, allowing still water droplets, jumping waves, and shimmering light and shadow to be presented in the design. Among the forty-eight "Liu Guang Qin Ying" series products, in addition to simple and classic plain platinum styles, the International Platinum Association also launched platinum and diamond jewelry for the first time.
The graceful flowing lines represent the delicate emotions contained in a woman’s heart. It drifts gently with the sea, and crystal clear water droplets appear on the sparkling reflected water, nourishing our lives.
The two intertwined platinum rings are decorated with diamonds, like crystal tears that will never drop. The hollow part where the two circles intersect looks like a smiling face. She will cry when she is happy and smile when she is sad. The fickle is a woman, the strong is still a woman!
Gold - flaunting women
■Retro style, ethnic style, hippie style
A few days ago, the World Gold Council released the latest "Gold Jewelry Fashion 2006" , introducing the three major gold jewelry design trends in the world this year.
■Retro Sina
In 2006, there was a nostalgic and romantic trend in the clothing world, and retro-style jewelry design also became the focus of the trend. The designer seeks design inspiration from European antique jewelry, emphasizing the classical and gorgeous romantic shapes, exquisite and meticulous craftsmanship, and carefully crafted "retro Sina" trendy gold jewelry. The gold jewelry based on this theme is very feminine and elegant, as if it was tailor-made for the nobles and ladies of the ancient European courts. In terms of materials, pink gemstones or semi-precious stones are mainly used to embellish gold, creating a noble and romantic atmosphere.
■Distant Call
The ocean, which symbolizes freedom and the road to a new world, has become a major feature of this theme. The gold jewelry created with fish, shells and colorful marine symbols attracts much attention. European and American designers also seek design materials from ancient places full of beautiful legends, such as India, Africa and the East. The mysterious forest has also become a source of inspiration for designers to project their imagination and create dreamy jewelry. It is worth noting that many of the gold jewelry created with this theme are paired with brightly colored stones or other creative materials, bringing out fashionable ethnic gold jewelry full of novel visual aesthetics.