To operate a self-media short video well, what key points need to be mastered, and how to design the title to be more attractive?

Thanks for the invitation.

When doing operations, whether it is short video operation or public account operation, title creation and topic planning are all the same routine. Topic selection must be planned and the title must be attractive enough. There are several key points that can be learned from each other. study.

1. The title should be smooth and colloquial, not too complicated.

The fragmented reading method has made most people accustomed to reading simpler things. Complex titles are uninteresting and are not colloquial enough to spread, so the simpler the title, the better. The easier it is to get angry.

2. There are standards for topic selection, and there must be hits before turning it into a column.

Everyone who works in operations will want to turn the topic into a column, but in fact, before turning it into a column, What you need more is a plan with hot spots. With hot spots, you may know what kind of blogger you can be in the future.

3. Don’t please users, have your own style

The two points just mentioned are to adjust your own things from the user’s perspective, but in essence you must have your own things. , instead of unilaterally pleasing users. Only by having your own things can you show that everyone has an equal status and attract your own target group.

That’s it for sharing. In a word, you must be worthy of every effort you put in, so go for it!