How to look at Feng Shui when choosing a location for a children’s clothing store?

Children, the special customers of children’s clothing stores, have different physical and mental development and aesthetic characteristics from adults. Therefore, the placement of products, the selection of props, the background and the use of colors must conform to the characteristics of children. Next, please enjoy what I have collected and compiled for you from the Internet.

First, the location of the children's clothing store must have a clear target location for the store location.

When investing in a children's clothing store, it can be said that with a good location Get twice the result with half the effort! Research and evaluation of children's clothing store location is the first and most important decision for children's clothing entrepreneurs on the road to starting a children's clothing business. When choosing a target business district for children's clothing store location, you should focus on whether the business district meets the market positioning of your children's clothing store and the stability and maturity of the business district. The main goals for children's clothing store location selection can be as follows: Type:

1-1. Children's clothing store location target location 1: Popular shopping malls, clothing cities, and women's-specific shopping malls that you often frequent. These areas generally have beautiful environment, neat streets, convenient transportation, complete commercial services and not noisy, and are concentrated with many consumers of fashion products. This group of people advocates individuality and freedom, has strong consumer demand, loves fashion and They are popular, accept new things quickly, and pursue product styles as well as quality. They are the backbone of mid-to-high-end children's clothing consumers.

1-2. Children’s clothing store location target location 2: Business store on the ground floor of a residential area with high population density and large population.

The location is located in a large-scale residential area with a certain population in the city. According to the current development trend of urban construction planning, the trend of "community" of housing is becoming more and more intense. Children's clothing stores operated by communities can often Achieve impressive results. As long as the taste of the children's clothing store can appeal to the customers in the community and gain their approval, then it will definitely have a stable and continuously expanding customer base.

1-3. Children’s clothing store location target location 3: Streets and areas where peers gather.

Peers gather in the same area or even the same commercial street. This phenomenon is familiar to people, because customers hope to buy high-quality and low-price products with as little money as possible. Often they will Shopping around, Yiduoduo Children's Clothing Wholesale Network has the price advantage of first-hand supply, professional children's clothing buyers' fast-updating personalized fashion styles, and highly competitive children's clothing supply. Entering the business district where peers are "gathered together", they can quickly compete for and compete with each other. Capture the target market.

1-4. Children’s clothing store location target location 4: kindergartens, primary and secondary schools and other areas surrounding the school district.

Today’s urban families are almost all only children. With the development of the economy, family income and quality of life are improving, so parents are very particular about their children’s clothing and grooming, especially during holidays. Will purchase children's clothing in large quantities. They are very sensitive to the price and quality of children's clothing. The market positioning of Yiduoduo Children's Clothing Wholesale Network with high quality and low price can cater to their needs to the greatest extent.

Second, children’s clothing store location selection should have quantitative store location standards

Based on the quantitative store location principles, Yiduoduo Foreign Trade Children’s Clothing Wholesale Network recommends that children’s clothing stores mainly choose We recommend the following criteria for location selection of children's clothing stores:

2-1. Pedestrian flow. Generally speaking, high customer traffic levels increase sales. However, excessive customer traffic can also deter buyers from going because it is too crowded. Pedestrian traffic should also be analyzed to determine whether pedestrian characteristics are consistent with the target market for the proposed store at this location.

2-2. Public transportation facilities and road conditions. Road conditions refer to the width of the road, the degree of traffic congestion, and the presence or absence of traffic control. It is not only related to passenger flow, but also directly related to the speed of loading goods in the store.

2-3. The structure of the store and the visibility of the store; the size of the store and its architectural structure and shape; whether there are urban planning restrictions, such as water, electricity, sewers, heating and other conditions.

2-4. The location of the store. The concept of location refers to the distance from the city center; the second refers to the distance from residential areas or traffic trunk lines; the third refers to the specific location located in a certain location, such as corners, centers, intersections, etc.

25. Store prices. Store prices will have a direct impact on sales prices and investment payback periods.

In addition to the above points that should be paid attention to when selecting a site, Feng Shui elements also need to be considered. Traditionally, "the right time, the right location, and the right people" are important. For businessmen and salarymen, as long as they can master If you keep these three requirements, you will definitely have a good chance of winning, that is, no loss. Among them, the weather is controlled by the sky, and everyone has to create their own harmony. Only the right geographical location can be chosen by us, and this geographical advantage is Feng Shui! To be more clear, since Feng Shui is the actual situation of a place, it is an external factor that cannot be determined or easily changed by us. Therefore, it is very important to carefully review the choices beforehand. If the external pattern is correct, it will be easy to talk about the interior. Much more.

From the perspective of topography, the first thing is that the light must be good, which means that the front of the store or office must be bright, and there must be no shelter or obstacles, including tall buildings and big trees... Otherwise, it will block the way to make money. , because the most basic store signs are covered and unable to attract attention, business will not come to the door, let alone spread far and wide. A clear front is the key to sustainable management.

Secondly, it depends on the condition of the road. The best ones are the land with nine curves, a curved shape or the so-called "double water". What is "jiu curve"? How to choose a location for opening a store? That is to say, the whole road is winding and winding, which corresponds to the idiom "cars are like flowing water and horses are like dragons". The road is like water flow, with twists and turns but smooth. If you do business on this section of road, it is easier to make money and prosper. . As for the curved shape, it is like an inward semi-arc. How to choose a store location can help you accumulate wealth. Shuanghe Water is the right-angled junction of two roads. The road is also called a water dragon. The point where the two water dragons meet is commonly known as "Triangular windows", cars will definitely stop when passing by, and there will be crowds of people, making it easy to get out. But one thing to note is that the road facing you should not be too wide. If it is too wide, it will cause "the water flow is too fast", which will not allow people to gather, but will flow away. In addition to paying attention to the topography, in terms of terrain, it is better to have the front low and the back high, which means that you will rise step by step. Do not be high in front and low in the back, which will lead to retreat.

Precautions for location selection of children's clothing stores

1. It is necessary to grasp the combination of commercial areas and residential areas and pursue a relatively stable customer base.

2. It is necessary to grasp the distinction between human flow and vehicle flow, pursue higher human flow, and avoid high vehicle flow causing inconvenience to the main target consumer groups.

3. The house is structurally safe, has complete electrical facilities, and is not affected by climate, demolition and other factors.

4. Combined with the research on the survey results, the following location strategies can be used to determine the location of the store:

A. Hitchhiking strategy: In principle, the store location should not be too close to large-scale stores However, if the clothing store is only large in scale, but the service level is not high and the products are too cheap, it means that the competitors actually have no market competitiveness, and the store location can be sufficiently close to effectively capture the customers of competitors.

B. Stand out from the crowd strategy: When your store is in a group of other stores that are smaller than your own, you will be able to achieve good results. The use of this strategy requires moderation. If other surrounding stores are too small and of too low a grade, it may lower the grade image of our store.

C. Survival strategy to stand shoulder to shoulder: Put your store in the core store community and survive alongside your core peers. Note that when using this strategy, your scale, decoration grade, service level, etc. must not be lower than that of your peers, and it is best to be slightly higher than your peers, otherwise you will always be in a passive position in competition.

D. Exclusive benefit strategy: If after investigation it is found that there is an area where a certain target consumer group is concentrated, but there are no similar stores nearby, then you should be the "first to eat crabs" ” will enjoy exclusive benefits.

Principles of location selection for children's clothing stores

Location selection for children's clothing stores 1. Convenience for customers to shop

Meeting customer needs is the purpose of store management, so when determining children's clothing stores When it comes to location, first consider convenience for customers to shop. To this end, the selected children's clothing store location must generally meet one or more of the following conditions: convenient transportation; close to theaters, commercial streets, parks and other places where people gather, so that customers can enjoy shopping, leisure, entertainment, tourism, etc. A kind of convenient service; located in a densely populated area or an area where government agencies are concentrated, customers can save time and effort when shopping; located in a crowd gathering area that conforms to the rules and directions of passenger flow, adapting to customers' living habits.

Children’s clothing store location 2 is conducive to the development of the store

The ultimate goal of children’s clothing store location selection is to achieve business success. In order to facilitate operation, the following aspects should also be considered:

1. It is conducive to improving coverage and benefiting the long-term development of the store. When selecting a store location, you must not only analyze the current market situation, but also consider whether it is conducive to expanding the scale and improving coverage from a long-term perspective, and open up the market on the basis of continuously enhancing your own strength.

2. It is conducive to forming comprehensive service functions and giving full play to its characteristics. When selecting a store location, factors such as industry characteristics, consumer psychology and consumer behavior should be comprehensively considered, and the business location should be determined carefully. In particular, large department store comprehensive stores should comprehensively and comprehensively consider the functions of various commercial services in the area, establish the characteristics and advantages of the store, and establish a good image.

3. It is conducive to the reasonable organization of commodity transportation. When choosing a store location, you should not only pay attention to scale, but also pursue economies of scale. The development of modern commerce requires centralized purchase, centralized supply, and unified transportation, which is conducive to reducing procurement costs and transportation costs and rationally planning transportation routes. Therefore, the location of the store should be as close as possible to the transportation line, which can not only save costs, but also organize the purchase and supply of goods in a timely manner to ensure the normal conduct of business activities.