Jerry's latest Feng Shui video collection
It can be seen from the comments of the live broadcast room that some users in the live broadcast room were originally Jerry's variety fans, and entered the live broadcast room with the mood of supporting Jerry, the king of golden sentences, but they were quickly moved by the favorable goods and happy atmosphere in Jerry's live broadcast room, gradually lighting up the attention and fan lights in the live broadcast room, and began to look forward to Jerry's next live broadcast. Judging from the interactive atmosphere and soaring praise, Jerry's live broadcast room is getting better and better, reaching a new peak of popularity.
Through the analysis of Jerry's fan audience, it is not difficult to find that the main crowd is women aged 25-35, who tend to buy online and pursue fresh and interesting shopping experiences. Combining the high-quality goods supplied by the brand with the interest recommendation mechanism of Tik Tok e-commerce platform has formed a natural combination of "people, goods and fields". Tik Tok e-commerce IP "superstar pusher" played a key role in this process. Based on platform tonality, content and user attributes, invite stars to become "superstar pushers" to help brands achieve exposure gain and sales transformation.
On the marketing level of brand merchants, Tik Tok e-commerce fully mobilized the eco-gameplay in the station to protect the brand sales and sound volume, and seized the user's sight with the help of rich resources such as star short video, Tik Tok opening screen, main venue calendar and live broadcast hotspots, and transported passengers for the live broadcast room. Relying on Tik Tok's interest in e-commerce, "Superstar Pushers can use the interest recommendation mechanism to discover the potential needs of users, closely link consumers, brand businesses and platforms, help brand businesses reach target consumers efficiently, and promote users' purchasing behavior through interesting consumption scenarios.
As more and more celebrity artists unlock the new identity of "superstar promoter", "superstar promoter" has developed into a stable and continuous high-quality marketing IP, which brings more new opportunities for the multi-habitat development of celebrity artists and the live broadcast cooperation of brand merchants. In the future, "superstar promoters will join hands with more celebrity artists and brand businesses to create fresh and interesting live broadcast rooms for consumers and bring a better online shopping experience.
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