What series does Reebok have?
Reebok introduction
Headquartered in Canton, Massachusetts, Reebok International Company designs, sells and distributes sports shoes, fitness shoes, casual shoes, sportswear and equipment of Reebok, Lockport, CCM, JOFA, Koho and Greg Norman brands, and designs, sells and distributes footwear products of Polo Ralph Lauren brand. The English name of Reebok originally refers to an antelope in southern Africa, which is light and good at running. From 65438 to 0895, Joseph william forster, out of his love for sprinting, tried to nail his shoes by himself because he didn't have enough money. This was the world-famous first pair of nail shoes at that time-"Foster running shoes". The birth of spikes caused a great sensation at that time. /kloc-At the end of 0/9 and the beginning of the 20th century, runners from many countries walked into the stadium wearing these "Foster running shoes". In 2006, Adidas acquired all the shares of Reebok for $3.8 billion.
Reebok company history
In the following days, Joseph Foster was not complacent about the success of Foster's running shoes, but encouraged him to continue along this upward trend. 1896, Mr. Joseph Foster created the first pair of inflatable sports shoes named after PUMP, and established a company specializing in the production of sports shoes "Foster" in Britain, and began to manufacture suitable sports shoes for top professional athletes. This company is the predecessor of international sports brand giant Reebok.
As time goes by, Foster has been expanding, focusing on designing more agile sports shoes to improve the running speed of athletes and expand his career to other sports fields. 1958, Foster's two grandchildren Joseph Foster and Jeffrey Foster changed the brand name and trademark of Foster to Reebok. Reebok, pronounced from African dialect, is a small African antelope that runs very fast. Named after "Reebok", it is because its high-speed running and light posture represent the sports spirit of Reebok. In addition, the regular footsteps of "Da" ... This ... Da ... "When the antelope runs, it also vividly shows that Reebok can run lightly and steadily in the increasingly fierce sports brand market!
In just over ten years, Reebok's business has grown rapidly, and in the 1970s, it has become one of the top ten brands in the world, which is favored by consumers. From 1977, Reebok began to transfer his career to overseas markets, and his first overseas target market was the potential American market. By 198 1, her sales have exceeded 1.5 million dollars. Footwear sales continued to climb, with 1987 soaring to1400 million USD, which was 10 times higher than 198 1 year. Reebok Reebok is considered as the fastest growing enterprise in the United States.
1992 is a transitional period for reebok, which distributes the focus of the market from fitness clothes to other sports, especially the development of basketball shoes. Combined with the pump technology that has been developed in the early stage, Reebok has developed many basketball shoes that are high-tech, comfortable and safe. This series of changes has been favored by many professional athletes, who have signed a contract with Reebok to designate Reebok as the sponsor of their sports shoes and sportswear.
At present, among the four major sports leagues in the United States, the uniforms of NFL (American professional football league), NBA (American major basketball league) and NHL (American hockey league) are provided exclusively by Reebok.
1933, old foster died, leaving his career to his two sons: James and Joan.
1936, J.W. Foster &; Sons have become famous in rugby and football, and their "combat boots" have become the first choice of many professional clubs, including Liverpool, Newcastle, Manchester United and Bolton Wanderers.
1938, Thomas took part in the national competition in Australia, and set a record of 100 yards and 220 yards.
From 65438 to 0958, with the passage of time, Foster Company has been expanding and developing into other fields of sports. Foster's grandson also joined the company, and together with other family members, he continued to create more comfortable sports shoes for elite athletes, and focused on designing more agile sports shoes to improve athletes' performance. Joseph and Jeffrey, the other two grandchildren of the founder, also returned to Burton, England, to develop with the company after serving. They set up a comprehensive company of their own, originally called Macaulay Football and Footwear Company, and later named Reebok (African Antelope). They changed their name to Reebok because they remembered the experience of World War II. During World War II, they were sent to Africa, where there was a very fast-running animal-"African antelope", which was in line with their company's brand image.
From 65438 to 0979, Paul Farman, an American outdoor equipment operator, took a fancy to Reebok at an international exhibition and finally won the right to operate Reebok in North America. Since then, Reebok Reebok brand has begun to extend its business tentacles to overseas markets, and its first overseas target market is the United States market with great potential. In the same year, Paul Farman controlled 5 1% of the shares of Reebok, and Reebok officially turned to the American market from Britain.
198 1 This year was the turning point of Reebok. In the United States, Reebok's sales increased from 1.982 to1.500 million dollars to1.500 million dollars in 65438.
1982, Reebok launched the first pair of women's healthy dancing sports shoes, with leather uppers and popular colors, which became the best-selling shoes at that time, indicating a sensation in the field of fitness and causing the full development of space bodybuilding shoes. Reebok named the event "Freedom Tide".
1985, Reebok brand is a household name, and Reebok Co., Ltd. has successfully turned Reebok into a multinational company.
From 65438 to 0987, the success of Reebok made it the first brand of sports shoes in the world. In order to promote global communication, Reebok became an insurance sponsor of the international human rights roving propaganda organization and signed the annual human rights award program, aiming at rewarding young people who have made contributions to the global human rights cause.
1989, the technology of Reebok pump was born, and the first pair of inflatable basketball shoes was introduced, with a compound flowing air cavity in the shoes. This is Reebok's unique vamp technology. , continues to this day, providing breakthrough ideas and technologies for various sports and fitness activities.
1995, Reebok proudly celebrated its success. /kloc-In 0/00, Reebok devoted itself to creating sports shoes and sportswear for great athletes, and made outstanding achievements anywhere in the world.
1996, Reebok signed an extensive sponsorship agreement with Liverpool Football Club in England, including all the clothing sponsorship of the football club. In the same year, Reebok became one of the world famous sportswear brands.
Reebok Classic Pictures (6 photos)
In the same year, Reebok signed a cooperation agreement with the famous basketball star Iverson at that time, which made Reebok's basketball career have a new beginning. At that time, the first pair of shoes designed by Reebok for Iverson was named "Question" by Iverson's nickname at that time, but a year later we found the answer. In the 96-97 season, Iverson won almost all the awards that newcomers can get. Later, Reebok launched a series of shoes called "Answers" for Iverson. After five years of successful cooperation, Reebok signed a 20011lifetime contract with the 2000 NBA MVP. This agreement ensures that Iverson will be a signed sports star of Reebok throughout his sports career.
1997 Reebok introduced DMX2000 series technology and running shoes, and the composite mobile airbag provided stability and cushioning effect at all times.
In 200 1 year, Reebok cooperated with NFL (National Professional Football League) to provide competition clothes and accessories for 26 NFL teams, and its position in the North American sports market was further strengthened.
In 2004, Reebok sponsored about 400 athletes and sports teams around the world to participate in the Athens Olympic Games.
In 2006, Reebok announced the cooperation with Adidas, which further expanded the product coverage and consumer groups of Reebok in the field of sports and clothing.
Spokesman
Reebok's signing stars are: a famous American NBA basketball player, who has been selected to the NBA All-Star Team for many times. Allen iverson, who was the life captain of the American men's basketball dream team, and Francis, the former uncrowned king of NBA, also joined the Reebok family in 1999, including Jason Terry, Gallinari, sessions and Nelson, as well as shaquille o'neal and shawn kemp. China basketball player Yao Ming was also the signing star of Reebok and the world champion of F 1 lewis hamilton before he retired. Tom Kalicz, guitarist at Tokyo Hotel.
Ruibu advertisement
One of the most classic slogans in the past was that I am me.
Sports science and technology editor
guidebook
A suitable airbag is formed by covering the foot surface with an adjustable airbag. The pump provides tailor-made comfort. By pressing the pump ball to expand the airbag, a shape suitable for the foot can be formed. So every pair of shallow shoes is tailor-made shoes.
automatic
The rotation adjustment system allows athletes to accurately adjust their ideal gears according to their own needs.
Reebok Classic Pictures (3 photos)
Dynamic fitting system
When we exercise, our feet are forced to touch the ground until our toes leave the ground and our feet instantly become half a yard. KFS is an elastic fabric, and special parts of the upper can be placed as needed. Such a special fabric can make shoes automatically respond to the changes of our feet and make corresponding changes.
PLAYDRY
Play Dry technology will drain the fabric fibers, so that the water can move up and down on the "bottom" of the clothes faster and enhance the perspiration speed. In this way, whether clothes are washed or wiped, they will not lose their technological functions. All Reebok products marked with the Play Dry logo have this technology.
DMX
There are many kinds of patented midsole damping technologies of Reebok. DMX shear is a physical damping device, such as DMX Mega, DMX Micro, DMX 6, DMX 10, etc. Air bags are used to reduce vibration, which is generally called flowing gas buffering. This system generally has more than two air chambers, which are connected by channels, and the gas can flow freely in the two air chambers, thus achieving the effect of alternating buffering between the front and rear palms. However, early DMX will sink, and long-term exercise will lead to fatigue. Instead, the inflatable sponge is placed on the sole as a damping material, which solves some problems of DMX.
hexadecimal
Hex comes from the English word hexagon. As the name implies, this series of shoes adopts a hexagonal honeycomb structure in the sole design, which provides the greatest cushioning support for athletes' feet. HexRide technology was originally used only in the heel or front; With the development of technology, its application scope has covered the whole sole. Whether it is honeycomb appearance or practical function, it is more fashionable and durable than the old model, and can maintain long-term comfort.
Qige technology
ZigTech is the top sports technology of Reebok so far, which can reduce leg fatigue and muscle wear by up to 20%, thus greatly improving the training difficulty and intensity of athletes.
The original design intention of Reebok ZigTech is to provide athletes with a soft and elastic wearing feeling, and at the same time, to save and return energy. ZigTech's outsole design is unique, using innovative lightweight foam materials and professional ergonomic processing to make eye-catching zigzag design. Bill mcginnis, head of ZigTech R&D team, said: "The traditional energy return technology only focuses on reducing the longitudinal impact on the knee, while zig tech's unique serrated sole can not only reduce the impact on the athlete's knee, but also transmit energy along the sawtooth horizontal direction with every step taken by the athlete, and give back the released physical energy to the athlete himself, so that the athlete can feel the energy returned from the foot."
This cutting-edge technology can reduce the injury of key leg muscles, tibia and hamstring tendons by 20%. Combining ZigTech's lightweight and flexible outsole and lightweight upper, wearing this running training shoe can make the training more lasting and effective, which can be said to be a new model of running training shoes.
Vibetech
Previously, Reebok added a branch, VibeTech, on the basis of ZigTech, which concentrated the design features of Zigtech in the second half of the outsole to provide stronger support for ankles and ankles, and used lightweight and elastic IMEVA in the midsole to enhance comfort. In addition to Solarvibe, VibeTech, Thermalvibe, which are suitable for daily wear, it not only has the original technical advantages of VibeTech, but also can closely support your ankle, further reducing the chance of injury, so that you can boldly launch wave after wave of offensive under the basket.
Real FLEX
RealFLEX is based on the principle of natural movement of human body. By setting 76 foldable independent bending sensing pads on the soles, athletes can fully appreciate the fun of natural sports. RealFLEX adopts different design concepts, breakthrough sole independent sensing pad technology and ultra-simple upper design to protect and help athletes achieve a natural running state that conforms to human mechanics.
Because the forefoot hits the ground first when the human body moves naturally, the muscles bear most of the impact. Based on the characteristics of the human body, the R&D team surrounds the RealFLEX forefoot sensor pad to provide upgraded lateral protection and friction for the human body. At the same time, the height of the induction pad in the sole part is improved, which gives more support and stability to the human body. Moreover, all RealFLEX sports shoes adopt single-layer material uppers, which makes the sports shoes lighter.