China Naming Network - Solar terms knowledge - How to name tea brands?

How to name tea brands?

1. Ancient naming method: Ancient naming refers to the use of elegant and classical characters with the names of ancient buildings such as buildings, pavilions, houses and gardens, so that the names sound like ancient naming styles; Second, the image naming method: use things that people are familiar with in life and are easy to associate with their images, and bind the image of the brand with them, so that the name has a sense of picture and can be associated with it from time to time in life; Third, the value naming method: the product value corresponds to the customer's needs, and the name of value can make consumers notice the advantages and key points of the product, and foster strengths and avoid weaknesses.

First, the ancient nomenclature

Antique naming refers to the use of elegant and classical words, with the names of ancient buildings such as buildings, pavilions, houses and gardens, so that the names sound like ancient naming styles, antique and give people a noble and elegant feeling. Tea itself is one of the things with a strong historical origin. There is a profound tea culture in China, which is regarded as one of the elegant behaviors. With the ancient naming method, the brand name of tea can attract customers who love tea.

Second, the image naming method

Name things that people are familiar with in life and are easy to associate with their own image, and bind the brand image with them, so that the name has a sense of picture and can be associated with it from time to time in life. The things borrowed by tea brands can be related to the tea itself, such as green leaves, buds and tea picking. Or other things, such as Dahongpao tea, Tieguanyin tea and so on.

Third, the value naming method

The product value meets the needs of customers. In the name of value, consumers can pay attention to the advantages and key points of products, and foster strengths and avoid weaknesses. Tea can provide many values, ranging from nutritional values such as health and fitness to intrinsic values such as self-cultivation and nourishing, which can be used as names. Value naming can make knowledgeable consumers recognize us and make ignorant consumers interested in us.

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