Tao Huabi’s touching story

A. The development history of Lao Ganma

Due to her poverty, Tao Huabi has never read a day since she was a child. At the age of 20, she married a member of the 206 Geological Team. But within a few years, her husband died of illness, leaving her and their two children behind. In order to survive, she can only go to other places to work and run a street vendor.

In 1989, Tao Huabi used the little money she saved through frugality and bricks picked up from everywhere to build a simple restaurant, specializing in jelly and cold noodles. To accompany the meal, she specially made spicy sauce, and her business was very prosperous. One day, Tao Huabi felt dizzy after getting up, so she did not go to the market to buy peppers. Unexpectedly, when customers come to eat, they turn around and leave as soon as they hear that there is no spicy sauce. This incident touched Tao Huabi greatly.

She immediately spotted the potential of spicy sauce and started researching it with concentration. After several years of repeated trial production, the spicy sauce she made has a more unique flavor. After eating the jelly, many customers bought some spicy sauce to take home. There were even some people who didn't eat jelly but came to buy her spicy sauce. Later, her jelly business became worse and worse, but the spicy sauce was not enough to sell no matter how much she made.

One day at noon, after her spicy sauce was sold out, there were no customers eating jelly. She closed the shop and visited more than 10 restaurants and food stalls selling jelly, and found that their business was very good, because these people bought the spicy sauce from her. Since then, she no longer sells spicy sauce alone.

After a period of preparation, Tao Huabi gave up the restaurant that she had worked hard for many years. In July 1996, she rented two houses in Yunguan Village Committee, Nanming District, Guiyang City, recruited workers, and set up a food processing factory, specializing in the production of spicy sauce, named "Laoganma" spicy sauce.

Although the output at the beginning of the factory was very low, local jelly shops still could not digest it. Tao Huabi personally carried the spicy sauce and sent it to various food stores and canteens of various units for trial sales. Within a week, those test sellers called her and asked her to double the delivery. A year later, "Laoganma" spicy sauce passed the test of the market and firmly established itself in Guiyang City.

(1) Extended reading of Tao Huabi’s touching story:

In August 1997, "Guiyang Nanming Laoganma Flavor Food Co., Ltd." was officially established.

Since the establishment of Guiyang Nanming Laoganma Flavor Food Co., Ltd., with the support and help of party committees and *** at all levels in Guizhou Province, municipality and district, under the leadership of the founder of the company, Ms. Tao Huabi , all employees of Laoganma Enterprise adhere to the enterprise spirit of "integrity-based, pragmatic and enterprising", and through hard work, they have developed into a nationally renowned enterprise and a key leading enterprise in national agricultural industrialization operations.

At present, Laoganma Company has a daily production capacity of 1.2 million bottles of chili products. It mainly produces more than 20 series of products such as flavored tempeh, oil chili, fresh minced beef, water tempeh, and flavored fermented bean curd. It is currently the largest pepper product manufacturer in China in terms of production and sales volume.

In July 2012, Gilt, an American luxury goods e-commerce company, regarded Laoganma as a noble condiment and offered it at a limited-time sale price. The American "Lao Gan Ma" can definitely be regarded as "imported luxury goods from China." Laoganma was selected into the list of the top 500 most valuable brands in China in 2014, ranking 151st with a brand value of 16.059 billion yuan.

B. Find biographies of successful business people. Similar to Laoganma’s chili sauce and Da Niang’s dumplings, these stories of common people’s business success are of course best to be their biographies

A rural woman who has never gone to school for a day and can only write her own name started from scratch. In just 6 years, a large private enterprise with assets of 1.3 billion yuan was founded!

The rural woman who created this new fairy tale is named Tao Huabi, who is 51 years old this year. When her name is mentioned, many people may not know it, but when it comes to her "Laoganma Spicy Sauce", it is almost a household name and everyone knows it.

Tao Huabi is the founder of "Laoganma spicy sauce" that migrant workers eat almost every day, and the chairman of a large company that produces this vegetable. How did this rural "old godmother" who couldn't read four Chinese characters and couldn't even read documents establish and manage a large enterprise with more than 1,300 employees?

Seize business opportunities keenly

Due to her poor family, Tao Huabi never read a day since she was a child. In order to survive, she went to work and set up a street vendor at a very young age. In 1989, Tao Huabi used the little money she saved from living frugally to build a house with bricks picked up from everywhere, and opened a simple restaurant named "Pefit Restaurant", specializing in jelly and cold noodles. At that time, she specially made spicy sauce as a special condiment for jelly, and the business was very prosperous.

One morning, Tao Huabi felt dizzy after getting up, so she did not go to the vegetable market to buy peppers. Unexpectedly, when customers came to eat, they turned around and left when they heard that there was no spicy sauce. She couldn't help but feel very confused: How could this happen? Could it be that the customers who come to my place don't like to eat jelly, but like to eat the spicy sauce I make?!

This incident touched Tao Huabi very much. She was astute and immediately identified the potential of spicy sauce, and has been researching it with great concentration... After several years of repeated trial production, the spicy sauce she made has a more unique flavor.

Laoganma does business with emotion

In August 1997, "Guiyang Nanming Laoganma Flavor Food Co., Ltd." was officially launched, and the number of workers suddenly increased to more than 200. At this time, for Tao Huabi, the biggest problem is not production, but management pressure.

Although uneducated, Tao Huabi understands this truth: helping one person will move a group of people; caring for a group of people will definitely move the entire group. Sure enough, this kind of affectionate "emotional investment" has made the cohesion between Tao Huabi and the "Laoganma" company only increase. In the minds of employees, Tao Huabi is as amiable, lovely and respectable as her mother; in the company, no one calls her chairman, everyone calls her "Lao Ganma".

By the end of 2000, it only took three and a half years for the "Laoganma" company to grow rapidly, with 1,200 employees, an output value of nearly 300 million yuan, and a national tax payment of 43.15 million yuan. Today, the "Laoganma" company's cumulative output value has reached 1.3 billion, and its annual tax payment is 180 million, ranking fifth among the top 50 private enterprises in China.

Lao Gan Ma’s secret to success

In the eyes of most people, billionaires only have these components: family business, such as Rockefeller; technology pioneers, such as Bill Gates Capital masters, such as Ding Lei... and the large number of people who passed the exam

But what did Tao Huabi of "Laoganma Spicy Sauce" rely on? In terms of strength, her husband died young, and before the 1990s, she She also drags her two children around to work and set up street vendors; in terms of opportunities, she makes spicy sauce, which is a traditional industry; in terms of knowledge, it is even less relevant. Not only has she not studied abroad, she has gone to university, and she even has a continuum Some bosses who have graduated from primary school or junior high school in the Triangle area are not as good as those who only know three words, and they only learned it after becoming a boss!

How did Tao Huabi succeed? "Old Why does "Godmother" continue to grow? This is a secret, but there is an answer that everyone knows. It is said that it is a secret. Tao Huabi, who has "nothing" and has a huge annual output value of 1.3 billion yuan after 6 years of business, cannot have a secret to success. It is even more true to say that everyone knows the answer - —

Sensitive to opportunities. Li Ka-shing's initial success was to seize the opportunity of Hong Kong's real estate and port development, Ding Lei took advantage of the Internet, Zhu Baoguo stabilized health care products... Tao Huabi was in the late 1990s, in an era when everyone believed that "you can't do business without big money" , made a big business. I think at the beginning, what she seized was just a small opportunity to sell the sauce when selling jelly.

Integrity. “Integrity is required in doing business”, almost everyone knows this. But in fact, many people still can’t do it. Tao Huabi had never heard of "integrity" in Wenzhou before, but with the simple nature of a farmer, she achieved integrity and built a big business. Cohesion.

When a company starts up, it only takes a few people to work hard, skillfully, and even a little recklessly, but what happens in the future? When there are more employees, everyone needs to work together. Many excellent companies are equipped with equity incentives and corporate culture; Tao Huabi has "emotional investment" and loves people.

Tao Huabi, who only knows three words, every bit of her mentality coincides with the latest and most comprehensive management encyclopedia - therefore, the success of "Lao Ganma" is miraculous, not far from a myth.

C. What do you think after reading Lao Ganma’s experience?

How do you feel after reading this story?

We must always be grateful A heart that knows how to treat things with a grateful heart. Only those with a grateful heart deserve help from others, because no giving is taken for granted.

D. Is it true that Lao Ganma sued Lao Gandaddy because he didn’t know how to register a trademark? I feel a little vindicated for Lao Gandad, don’t talk nonsense

Speaking of the "Lao Gan Daddy" brand, some people may feel unfamiliar. Some people even mistakenly think that it is a "copycat". However, they do not know that it was once on par with the "Lao Gan Daddy" brand and even competed with Lao Gan Daddy. The godmother participated in drafting and formulating the national standard for "Oil Chili Pepper".

According to Wang Jianmin, general manager of Guizhou Lao Gan Dad Food Co., Ltd., about 30 years ago, Lao Gan Ma served as a supplier and supplied tempeh to the Lao Gan Dad brand.

However, people have different fates. Although they are both Guizhou companies, Lao Ganma is now the industry leader that directly supports the economic growth of this poor province in Guizhou and the hot sauce industry. brand, but because it missed the opportunity to register a trademark, Lao Ganma filed a lawsuit and was forced to withdraw from the hot sauce market for 5 years.

Shopping malls are like battlefields. Although the Lao Gan Dad brand has been "resurrected" after several twists and turns, the gap between it and Lao Gan Ma cannot be compared to that of the past. The 30-year feud between the two brands seems to have disappeared. Enlightenment for future generations: Only "veteran drivers" who move quickly and know more can become big winners.

Guizhou Lao Gan Dad Food Co., Ltd. was formerly known as Guiyang Liuhua Hotel. According to Wang Jianmin, general manager of "Lao Gan Dad", when the restaurant opened around 1982, many guests who came to eat in the restaurant would be ignored by the restaurant. * I was attracted by the spicy sardin and oily chili condiments provided, and wanted to take some away before I left.

Therefore, in the 1990s, Deng Chengjun, the first generation founder of Lao Gan Daddy, began to gradually expand the production scale of condiments such as oil chili pepper and spicy sandwich. The brand was named Lao Gan Dye because The head chef in the store is named "Lao Gan Daddy" by his customers.

This kind of story seems to be exactly the same as Laoganma hot sauce. It is understood that Tao Huabi, the founder of Laoganma, initially started selling jelly and cold noodles at a roadside stall. Later, he started to create the Laoganma brand and produce hot sauce products such as oil chili.

E. Please help me, friends. Where can I still find the book "The Story of Yunguan Village and Lao Ganma" in Guiyang now? Thank you!

Sisyphus