What are the characteristics of Kentucky Blue employee recommendation activities?

Due to the shortage of staff, the University Hospital of Kentucky is faced with the decision of scale expansion. In the first four months of 1990, it needs to employ 200 nurses. How can it recruit so many nurses in an already competitive market? Therefore, the hospital organized a special working group to study this problem and put forward a solution. The task force launched the "Kentucky Blue" employee recommendation activity. The campaign will award some prizes to employees who recruit new employees, ranging from beach towels and free dinners to paying for a huge holiday on any island in the world. The winner of the huge prize will be selected by lottery.

In order to publicize the plan, the hospital created a sign, a large group of dolphins swimming in the clear blue sea. This sign appeared on badges, brochures and posters, and we first met in the hospital cafeteria. Employees enjoy island customs and free lunch while listening to the plan.

The development of this activity has met the needs of hospital staff, and the director of hospital human resources said that this is "the most effective recruitment activity we have ever done". Moreover, this sport is also very popular. In the previous recruitment plan, it costs $2,400 to recruit a person, while Kentucky Blue only needs $837 to recruit a person, saving a total of $365,438+02,600. Because the plan was very successful, the hospital decided to implement it next year.

1. Why did the hierarchical recommendation activity launched by the University Hospital of Kentucky achieve great success and improve the hospital's competitive advantage?

1. The forms of recruitment should be diversified. In addition to internal promotion and external open recruitment, there are many other channels, such as headhunting companies, intermediary companies, acquaintances and friends introduction, employee recommendation, evaluation center recommendation and so on. This case is recommended by employees. Kentaki University Hospital has achieved great success in promoting employee recommendation, which shows that different enterprises, different directions and different levels can obtain the human resources they need through different channels.

2. What are the advantages and disadvantages of employee-centered recruitment activities?

2. The method recommended by employees has a high success rate, because every employee will take care of his reputation and credit, as well as his image in the enterprise. To this end, every employee will make every effort to recommend the most suitable person for his enterprise from his circle of friends, family and friends, classmates and club friends, and live up to the expectations of the enterprise.

3. What kind of enterprise is this employee recommendation activity usually suitable for?

3. Although the expenses are saved, the employees' satisfaction is higher. The "Kentucky Blue" plan only needs 837 dollars to recruit a person, while the previous recruitment plan needs 2400 dollars to recruit a person, saving 365438 dollars +02600 dollars. For the University Hospital of Kentucky, the cost savings are undoubtedly considerable. Some employees can get a huge sum of money to spend their holidays on any island in the world through a lottery, while others can get a free dinner, although the bonuses vary.

4. Can you explain the method of diversified recruitment?

4. This kind of employee recommendation also embodies the people-oriented management thought. Tell every employee the difficulties of the enterprise, and record every friendly behavior and loyalty of the employees in the history of enterprise development. Not only are new employees easy to get, but old employees are more refreshed, the team is more cohesive than before, and the sense of belonging of employees is also improved.