Is Xiangyuan Cultural Tourism a state-owned enterprise or a private enterprise?
Xiangyuan Cultural Tourism is a private enterprise. The full name of Xiangyuan Culture and Tourism is Zhejiang Xiangyuan Culture and Tourism Co., Ltd. Zhejiang Xiangyuan Culture and Tourism Co., Ltd. is a company listed on the Shanghai Stock Exchange with tourism assets and digital cultural asset investment and operation business as its core, and cultural and tourism technology innovation and integrated development. company.
The company takes "cultural tourism and technology to help a better life" as its corporate mission, and has formed a business pattern of coordinated development of "destination vacation, animation film and television, cultural and creative consumption, and digital technology", and is committed to becoming a domestic leader. An innovative and integrated enterprise in the cultural tourism industry.
Company development history
The company was established in 1992.
In 2003, the company was listed on the Shanghai Stock Exchange, stock code: 600576.
From 2003 to 2017, the company deployed in the Internet cultural industry.
In 2019, we will strategically lay out the animation film and television industry. Acquired its cartoons to create an original animation content creation, production and operation platform.
In 2022, the assets reorganization was successful, culture and tourism were integrated, and Xiangyuan culture and tourism entered a new stage.
In 2022, scarce tourism assets will be injected, relying on operational capabilities and high-quality content creation capabilities to achieve the coordinated development of "online cultural products and offline tourism scenes".
On September 15, 2022, the China Securities Regulatory Commission’s Listed Company Mergers, Acquisitions and Reorganization Review Committee held the 14th Mergers, Acquisitions and Reorganization Committee Working Meeting in 2022 to review Zhejiang Xiangyuan Culture Co., Ltd.’s issuance of shares to purchase assets and merge The raising of supporting funds and related-party transactions were reviewed. According to the review results of the meeting, the company's restructuring was approved unconditionally.
On February 27, 2024, Xiangyuan Culture and Tourism announced that the company decided to invest in the establishment of a wholly-owned subsidiary, Xiangyuan Travel (Shanghai) Technology Services Co., Ltd., with an investment amount of 200 million yuan.
On April 11, 2024, the Zhejiang Securities Regulatory Bureau issued a decision on taking measures to issue warning letters to Zhejiang Xiangyuan Cultural Tourism Co., Ltd. and related entities.
The company's main business
1. Destination vacation
The destination vacation segment has two international-level tourist destinations, "Greater Xiangxi and Dahuang Mountain". As well as the two cultural tourism and leisure resorts of "Qiyun Mountain and Bifengxia" that are gradually taking shape, and focusing on comprehensive supporting services for tourist destinations, "Giant Panda Culture", "Tea Culture" and other cultural and tourism commercial IP-level scenic resort vacations model.
2. Animation film and television
The animation film and television sector owns well-known domestic animation brands such as Xiangtong Animation and its cartoons, including Mung Bean Frog, Cool Ba Bear, Meng Meng Bear, Love Brother, etc. With high-quality IP resources, it is one of the companies with the largest number of animation and animation independent IPs in China. Relying on creative content IP for systematic operations, IP has penetrated into animation, games, film and television, tourism and other cultural industries, forming an IP comprehensive operation system with a full industry chain layout.
3. Cultural and creative consumption
The cultural and creative consumption sector uses tea culture and cultural and creative IP as carriers, and relies on Xiangyuan cultural tourism destination resources to create a cultural and creative "IP culture" Create product and service transformation capabilities, focus on IP commercialization, high-quality supply chain integration and omni-channel resource sharing, shape products, and bring new experiences to consumers.
4. Digital Technology
The digital technology sector is committed to providing diversified smart technology services to tourist destinations. The company relies on Internet technology, smart equipment and big data systems to build a digital intelligent middle platform for Xiangyuan's diversified cultural and tourism ecosystem, using digital technology to improve the operational efficiency of tourist destinations; relying on advanced light and shadow technology projection and CG digital animation technology to The "local culture" of the destination is combined to create a landmark cultural and tourism integration project, allowing tourists to fully experience the quality environment and fashionable life of the tourist destination.