Bar promotion planning scheme
In order to ensure the smooth progress of the activity, it is usually necessary to make an activity plan in advance, which is the strategy of the whole activity and can point out the direction for the activity. Then the question is coming, how should the activity plan be written? Now I bring you a bar promotion plan, I hope you like it!
Bar promotion plan 1 theme party: carnival Christmas hot party, New Year's Day carnival party.
Time: _
Address: Baby Face (Sanxingqiao)
Tel: _ _ _ _ _ _
The purpose of the activity is:
Celebrate Christmas in a fashionable way. Tonight you will be accompanied by festive wine and winter cheers! Christmas at night will make every guest feel the enthusiasm for you at night and feel the blessings of Christmas! Merry Christmas!
First, the object of the activity
(A) market analysis
(1) Christmas is the biggest festival in the west. On this day, people dress up, prepare feasts, give gifts to each other and have fun. In recent years, Christmas has also become popular in China. On this day, the streets are covered with lanterns and colorful decorations, and the glass windows are sprayed with beautiful patterns related to Christmas. Many young people and teenagers go to eat Christmas dinner in groups of three or five and go to bars to attend Christmas parties, so this bar should pay attention to this consumer group. In addition, middle-aged consumption is also a relatively large consumer group in our bar.
(2) New Year's Day is a legal holiday in China, which comes with Christmas. On this day, there will be consumers patronizing bars, or celebrating with relatives and friends, or lovers in love. Therefore, the promotion of New Year's Day should also be fully considered.
(3) Between festivals, people will be infected by the festive atmosphere of the festival and generally feel happy. There is an impulse to spend, so during the holiday season, you can introduce high-profit and diverse foreign wines and give gifts.
Theme: carnival Christmas hot party and New Year's Day carnival party.
(2) Activity content
The bar will serve the guests wholeheartedly with beautiful music, wonderful performances, mellow wine, preferential prices, sincere service and warm atmosphere. Let every guest have a happy and unforgettable holiday,
1. All guests can attend the Christmas bell for free.
12: The whole clock brings you good luck. I wish you happiness, health and good luck! ! !
First, lucky draw
Every guest will get a lottery ticket. There will be a lucky draw at the end of the activity.
First prize 1:{ free} (to be determined)
2 second prizes; {Free} (TBD)
Third prize: Lucky Christmas (to be determined)
2. Program arrangement
A. Christmas Eve: presents you with exquisite Christmas series, bar gifts, dances, lottery and Santa Claus.
B, arrange a guest performance (3-4 files) "to be determined"
Second, the website layout
(1) site layout
There are all kinds of colorful pictures printed with Christmas, snowman (Teng Tu) (Santa Claus) (gifts) at the door of the bar, and some Christmas decorations such as Merry Christmas are hung inside the venue. There is a 2.5-meter-long Christmas tree at the door, and seven-color light bulbs are hung on the coconut tree. Turn on the light at night. It's best to arrange carpenters to make a wooden house.
1. There is a Santa Claus at the door to welcome the guests on Christmas Eve. During the business hours, the venue will be constantly frequented and gifts will be distributed. The waiters in the bar are all wearing Santa hats. Prepare the lottery box and Christmas decorations on the stage.
(2) Personnel arrangement
1, manager: fully responsible for the reception, formulation and implementation of business projects, as well as cost control; Administrative leadership, responsible for the use of employees and the management of related personnel. Release news and information to the outside world and coordinate advertising activities.
2. usher: responsible for the scheduled reception service,
4. Cashier: Responsible for accurate and quick daily settlement, consciously abide by financial discipline and financial system, and check daily income and cash with books.
5. Bartender: Performing fancy bartending.
6. Site leader: supervise the waiters of the team, complete the task with high quality and efficiency, and check the maintenance, maintenance and cleanliness of the waiter gfd and the service area.
7. Attendant: provide efficient and high-quality service, obey the arrangement of the foreman, do all the work according to the standards, try to help the guests solve various problems, and report the guests' problems and complaints to the foreman in time when necessary.
8. Audio engineer: provide high-quality and efficient audio services, maintain audio equipment, do a good job in maintenance and ensure business.
9. Buyer: Purchase raw materials and various equipment in batches according to the bar plan.
10, electrician, engineering technician: do a good job in the detection and maintenance of equipment circuits.
1 1, stage manager and DJ: Several actors: responsible for the performance and music of the whole event.
12, two people were drawn from the service staff to pretend to be Santa Claus.
Third, the preparation and publicity work
1 Make a promotion menu (replace existing wine brands)
2. Make an activity plan (arranged by the stage supervisor)
Fourth, advertising.
1, TV advertisements spread rapidly.
Step 2 broadcast advertisements
3, newspaper advertising (should consider the cost, decided by the leadership)
4, promotional materials pop_2 advertising inkjet
Bar promotion planning scheme II (1) Overview of activity elements
Event name: New Year's Day event planning of Muse Bar in Yulin.
Theme: Muse Golden Reunion Night
Venue: MUSE Bar, Baitu Jiayuan, Jiangnan Avenue
(ii) Purpose of the activity
1, leading the bar industry, creating a fashionable brand culture, shaping a good image of the bar, and improving its visibility and reputation.
2. Expand the social influence of our bar, and arouse the attention of all walks of life.
3. "Publicize" the achievements of this bar, so as to attract customers for yourself.
Let the elites from all walks of life who have supported this bar look forward to the future together, thus laying a good foundation for further cooperation in the future.
Through this activity, we will strengthen the team spirit and sense of responsibility of all the staff in this bar, thus creating a new starting point for ourselves.
(C) Lantern Festival live activity process
At 16: 00, all pre-laying personnel are in place, and carpet laying and balloon arrangement are started to ensure that the pre-preparation work is completed before 19:30.
19: 30-2100 begins to receive visitors, and the front desk counselor will do a good job of welcoming them, wearing brooches or hand flowers for them and guiding them in.
2 1: 20-2 1: 50 The stage department is responsible for music playing, and the host or singer is familiar with the activity flow during this period, so as to make full preparations for the host to drive the atmosphere at the scene.
Activity time: _ _ _ _ month 65438+February 3 1.
2 1: 50-22: 45dJ to control the atmosphere.
22: 45-22: 55 singer performance time
From 22: 55 to 23: 55, the music control field was interspersed with reunion turntable activities, and the host invited guests to participate in the interaction. When the turntable rotates, the music is as passionate and inspiring as possible. There are rewards and punishments in this activity, and the host organizes his own language expression.
The birthday song from 23: 55 to 24: 00, regardless of whether the live music is accurate or not, must enter the birthday countdown.
00: 00-00: 65438+ 100mc singer's sonic show, with all the staff driving the atmosphere.
00: 10-00:20, the fancy cocktail show of the chief bartender, and the cocktail is the prize of the winner of the Reunion turntable. If no one wins, the bartender will choose to send drinks to any girl present to enliven the atmosphere.
After 00:20, the music director is responsible for arranging the performance process.
(D) Division of labor for Lantern Festival activities
1, traffic arrangement:
The security department is responsible for arranging the parking of visitors' vehicles and maintaining site safety.
2. Guest invitation:
Do Jay's advertisement well in the early stage, and the music director is responsible for arranging the details of the singer's performance and the performances of other artists.
3. Welcome to the front desk:
The reception in the front hall is a beautiful landscape in the activity ceremony, so it is necessary to do a good job in the early division of labor and the training of reception precautions. Arrange designated personnel to welcome guests and wear hand flowers for visitors.
The girl who greeted the guests that night needed makeup, and her lips were mainly red. Customers at the front desk must wear light makeup and red lips.
4. The site director:
The manager is responsible for the deployment of on-site resources and the handling of emergencies.
5. Kitchen Production Department:
Specially promote a kind of gold company reunion dinner, which is wrapped in shredded coconut and fried, and then put on a plate.
Gold company reunion can be sold as a special snack and set meal.
6. Floor attendant:
Prepare three people to assist in the arrangement in the early stage, excluding the management personnel;
On the evening of the activity, you must stick to your post, greet people with a smile, be polite to others, and actively recommend "Golden Reunion Tangyuan" and wine packages, which members can handle.
(5), site layout
The site layout conforms to the Spring Festival welcome; The venue is based on red, creating a festive atmosphere, showing high-grade and pioneering enthusiasm, making people know quickly and effectively and leaving a deep impression.
[stage]
Spread a red carpet on the floor.
[Balloon column guide]
Quantity: 8
Material: 8 welded movable ball columns made of iron, several balloons surrounded by balloon columns, and golden balloon columns.
Layout: Main entrance stairs leading to the entrance of the passage.
[red carpet]
Quantity: 50 meters long
Layout: Main entrance stairs leading to the entrance of the passage.
[others]
Some balloons, mainly red and gold, purple and silver infield.
Ladies, visitors are holding 200 flowers.
Smoke machine 1 set
Reunion turntable 1
Some glowing red lanterns.
80 red flowers.
(The detailed list is attached to the list of purchased items)
Bar Promotion Plan 3 Activity Name: "Angel on Earth" Angel Temptation-Passionate Party
Activity address: "Niuba Lourde" Bar
Activity time: 20__ _ year 65438+February 26th to 20__ _ year 65438+February 27th.
Activity slogan: cold winter, white snow flowers, beautiful women in the sky, arrival on earth, 65438+February 65438+June 27, in a legendary bar, angels will gather together to bring you a passionate night.
Purpose: To find a healthy, entertaining and happy place to make friends for urbanites. The purpose of the activity: steadily enhance the brand of Niuba Lourde Western Restaurant, further enhance the visibility of the bar and increase the turnover.
A, the scene environment layout
The bar infield is dominated by black and white, with inkjet photos of the bar outfield and posters of the bar infield as the main body. Then add red flowers, white gauze and black and white balloons to decorate the whole venue. All employees should keep a professional smile and do all the services for the day.
Second, the activity creativity
Angels are on earth, and every girl has been an angel without tears. When she met the man she loved, she shed tears, and the angel fell into the world and became a girl, so the boy must not fail the girl because she gave up the whole heaven for you.
Three. Activity schedule
2 1:00-2 1:30- sign in and enter the site.
2 1: 40-2 1: 50-MC spoke and announced the details of the event.
2 1:50-22:20- band performance time
22:20-22:50- The party officially started, and DC and the guests danced freely.
22:50-23:30- Game time, try to relax the guests' body and mind and bring more laughter to everyone.
23: 30-24: 00-DC dances freely with the guests.
23: 00-23: 40 Bar band performance
23: 40-00: 20–the second round.
00:20-0 1:00- dance time.
0 1:00-00:20- the passion of the band (one song per person)
00:20-00:30- Awarding time, awards and on-site awards
00:30-0 1:30- dance+free activities
0 1:30-02:00- solo show
02:00- End of the activity-Guests leave in an orderly manner to receive souvenirs. Target location:
Business guests, business groups, white-collar workers and above are middle and senior consumers. V. Games in activities:
1. At both ends of a table, worship three bowls vertically, and each bowl contains 1/3 flour. Put a ping-pong ball in each of the two bowls near the table, and then stand on both sides to see who blows it into the third bowl first. This game can adjust the atmosphere and is very touching!
2. During the intermission between men and women, two groups of people pass playing cards with their mouths and win first.
Step on the balloon. A group of two people, each with a balloon tied to its foot. Let them come out together and step on each other. See which group has more balloons left on their feet after a period of time. That group has the most left, and that group is the winner.
4. First, prepare some questions and a newspaper.
Rule: A man and a woman stand in the newspaper and start answering questions (try to focus on the cow bar itself). Or all kinds of wonderful questions. )
Answer the wrong question, and the newspaper will continue halfway.
Answer the question correctly and ask the next question.
When men and women answer questions, their bodies should not touch anything except newspapers.
There are always 20 questions. When both men and women can still meet the previous rules, awards will be given at the end of the game (the more wrong questions are answered, the closer and more ambiguous the distance between men and women is, which can better stimulate the emotions of the guests at the scene. )
Fourth, the selection of lucky guests
When the whole activity went on for a certain period of time, the bar MC came on stage to announce the requirement of being a lucky guest, which not only achieved the contrast atmosphere, but also achieved effective interactive entertainment. In this way, the guests present will remember this bar more deeply.
Verb (short for verb) follow-up activities:
When the plan is officially confirmed, the marketing cooperation will inform all its customers to attend the party carnival through SMS, Internet and telephone.
Six, the effect evaluation and prediction:
At the same time, determine the activities and predict the guest occupancy rate and business sales on that day. Notify the management of each department to hold an activity meeting. The security and service work has been updated and adjusted according to the changes in the price of drinks on the day of the event.
Seven, commodity production and procurement list:
VIII. Procedures
Scene 1 -DJ thermal field time
The second act-the interpretation of the bar band
Act III-DS Dancing Passionately (DS Dressed as _ Dark Angel _ Day Messenger)
The fourth act-the game session, and awarded commemorative prizes to the winning male and female guests. Make the whole party more active and passionate; (See the last page for details of the game. )
The fifth part-the bar entertainers performed time passionately, trying to push the whole party to a new climax. Chapter 6-Dance time, invite the right person to dance, relax the atmosphere and wait for the next round of passion.
The seventh part-the interactive part of the game, brings you unprecedented shock and passion. Chapter 8-Hot Dance+Free Activities
Guests dance, revel, communicate freely and taste wine!
End of activity
Towards the end of midnight, the party was over. Next, everyone, take the "angel on earth" they found at the scene to the gift distribution area to collect souvenirs (gifts to be determined).
Bar Promotion Plan 4 I. Purpose of the event:
1. In order to thank the new and old customers for their strong support to our hotel, we use the favorable business opportunities of New Year's Day and New Year's Day to give back to the new and old customers and stimulate them to continue spending, so as to realize the steady growth of our hotel's turnover and finally achieve better profit objectives.
Second, the activity time:
1 year 1 20th of the month
Three. Location:
Chinese and western restaurants and guest rooms
Fourth, the theme slogan:
Meet 2 12, meet Regent.
Verb (short for verb) activity:
(1) western food:
1. All customers who spend in western food on New Year's Day will be given an Olympic commemorative card (made by themselves).
2. Customers who spend all day in 3 yuan on New Year's Day will be given a breakfast coupon for western food.
3. Customers who spend all of 6 yuan at one time on New Year's Day will get a coupon (with this coupon, they can enjoy a 60% discount on the retail price).
(2) Chinese food:
1. All customers who consume Chinese food on New Year's Day will get an Olympic commemorative card.
2. Customers who spend in the Chinese food hall on the first day of New Year's Day can get a western-style breakfast coupon when they spend one time in 5 yuan.
3. One-time consumption of 1 yuan, and a cash coupon with a face value of 1 yuan in the private room (this cash coupon can be consumed in any business area of the hotel).
4. Spend RMB _ _ for one time on New Year's Day, and give a VIP card.
5. On New Year's Day, Chinese food will be consumed in 3 yuan at one time, and a standard room will be given for one night.
6. On New Year's Day, you can get an Olympic ticket if you spend RMB _ _ in Chinese food at one time (see the ticket price list, attached, to be determined).
(3) Guest room:
1. Every guest who stays in the room on New Year's Day will receive an Olympic commemorative card.
2. Individuals staying in guest rooms on New Year's Day will be given a 20% discount on the retail price, and fruit baskets and breakfast coupons will be presented.
3. Open 8 rooms at one time on New Year's Eve and give a ticket to Shanghai World Expo.
Bar promotion planning scheme 5 I. Activity time:
65438+February 20th-65438+10/0
Second, the theme of the event:
Welcome _ _ Happy Discount at Christmas and New Year's Day.
Three. Activity description:
The annual ` 65438+February 25th is Christmas, which is the biggest festival in western countries, and can be compared with the New Year, similar to the Spring Festival in China.
Fourth, the purpose of the activity:
Through the planning activities of Christmas and New Year's Day, we can expand the popularity of the hotel, strengthen the emotional connection with business customers, and guide the catering consumption of residents in the surrounding areas, thus achieving certain economic and social benefits.
Verb (abbreviation for verb) website layout:
A. Door: A waiter dressed as Santa Claus stands at the door to greet the guests. The greeting language must be' Merry Christmas!' When you meet a small guest below 10, send a fruit candy.
B. lobby: put a Christmas tree in the middle. The Christmas tree should be large and in harmony with the space in the hall. There must be flashing lights on the tree to attract guests' attention and display all kinds of Christmas gifts (empty boxes can be wrapped in gift bags). Arrange them in a row under the Christmas tree, all kinds of colored lights, decorations, posters, music and so on. Render the Christmas atmosphere and turn the hotel into a paradise for Christmas parties.
E. Glass doors and windows: Christmas pictures such as snow, Santa Claus, etc. (available in the boutique wholesale market)
D. Waiters and cashiers wear red Christmas hats to set off the festive atmosphere and stimulate customers' consumption. Restaurant: The waiter wears a red Christmas hat and gives each table a unique Christmas snack, mainly cakes and biscuits, or a popular hotel snack, surrounded by various sweets.
Activity of intransitive verbs:
Food and beverage department:
1. Christmas package will be launched during the event (the standard is determined by the Food and Beverage Department).
2. Christmas special package:
Book in advance and give Christmas presents.
3. During the activity, each table can enjoy a special dish.
During the activity, each table will be given a small table with exquisite characteristics.
Housekeeping department:
1. During the activity, the business standard rooms on the 6th and 7th floors are special rooms 100 yuan/room.
2. Guests staying in the hotel will get vouchers worth 58 yuan. (Vouchers are only provided on the basis of individual prices, and the minimum house price is guaranteed 100 yuan)
3. Guests who check in can use the hotel swimming pool for free, and they can check out until 14: 00 on the day of check-out.
4. Guests staying in this suite will enjoy VIP treatment, a room where the chairman gives a welcome speech, a free fruit and two bottles of mineral water.
Villa area:
1, a special 300 yuan villa is launched every day.
Everyone who lives in the villa will get a fruit.
2. Guests who check in can use the hotel swimming pool for free, and they can check out until 14: 00 on the day of check-out.
Swimming pool:
1. During the activity: 30 cards will be given to 5 adult swimmers, and 15 cards will be given to 2 adult swimmers.
2. It is suggested that you can print the 5 yuan Experience Voucher in the off-season (customers only need to pay the cost of 5 yuan to make a business card with a limited date) and send it to customers to invite them to experience!
Seven. Internal publicity
(1) The personnel department publicizes the hotel holiday publicity and planning activities and the origin of Christmas to employees in the form of blackboard newspaper (1completed before February 20th);
(2) Conduct language standard and etiquette training for staff of all departments during the festival (1completed before February 20th).
(3) The personnel department will select waiters to play Santa Claus and conduct corresponding training (1completed before February 20th);
(4) The security department plays the background music cd during the festival to set off the holiday atmosphere of the whole hotel. (Lobby, Guest Room)
External publicity:
Promote new and old customers through SMS. All departments and marketing departments introduce the contents of this activity to customers by telephone!