What is a blessing bag?

Fu bag is a sales model that originated in Japan. Around the New Year, Japanese merchants put a batch of goods into cloth bags or cartons for matching sales. This kind of bag or carton is called "Fu Bag".

At the end of Meiji period, Japanese department stores often put the overstocked goods into blessing bags before and after the New Year, and then sold them to consumers. Many people can't help but be curious and buy again and again, so the business of Fubao is always extremely hot. This coke broke the business, not only solved the inventory problem, but also made a lot of money. As a result, the blessing bag has become a common means of promotion for merchants during the New Year.

What's the difference between a blessing bag and a blind box?

The form of a blessing bag is very similar to a blind box, and many people will confuse it. In fact, the blind box is indeed developed from the blessing bag, but there are still some differences compared with the blessing bag. The main differences between the two are:

1, with different properties.

Fubao is a commodity launched by merchants to promote sales or eliminate inventory, which contains the combination of items that merchants are selling; The blind box is the only product of the merchant, and the merchant will not sell the items in the box separately.

2, the quantity is different.

Blessed bags usually contain several items, while blind boxes usually contain only one item.

3. The content is different.

In principle, the contents of blessing bags will not be made public, but in recent years, many high-priced blessing bags, such as jewelry or high-end home appliances, will be publicly matched with goods sold in advance, or give consumers a certain choice. In order to meet the needs of consumers to understand the contents of the blessing bag, some merchants will also launch transparent blessing bags; Blind box is more random and has a wider range of content.

4. Seasonal differences in sales

Blessed bags are usually sold after the Spring Festival or on auspicious days when shops are open. Now this kind of blessing bag will be thrown out during long holidays or discounts to stimulate consumption. Blind boxes don't specify when they can be sold, and they can basically be bought all year round.

Refer to the above content: Baidu Encyclopedia-Fubao