How old is Rongshi Juice?

In recent years, the domestic beverage market is surging, and brands are blooming, completely ending the situation that Coca-Cola series beverages dominate the world. 1997 and 1998, Tetra Pak packaged juice drinks opened the prelude to the national competition of local brand drinks. 1999, purified water represented by Wahaha, Robust and Nongfu Spring swept across the country in 2000, and tea drinks represented by Master Kong, Uni-President and Wahaha dominated the country in 200 1 year. In 2002, the appearance of single vitamin C, a large number of fresh oranges and large-headed Quayle Coke set off an orange storm in the beverage market. As soon as the market entered 2003, there appeared a black-and-white duet with strong color personality and appearance personality-Jianlibao PAL fruit candy and Robust vitamin water drink-Pulse. From the terminal market of Xi 'an, the market share of fruit-popping steam and pulse has soared. Fruit-popping steam is very popular in Xi, and Pulsatile is often out of stock. In 2003, five legions of tea drinks, carbonic acid, purified water, fruit juice and functional drinks entered the domestic market. Rong juice series drinks produced by Anhaixing Modern Beverage Co., Ltd. were popular in the consumer markets in northwest, north and southwest China in 1996 and 1997. However, after 1998, with Tetra Pak being replaced by PET plastic bottles, Rong drinks tend to be quiet in the market, and it is even more difficult to find traces in these two years. As a consumer in Shaanxi, the author is very concerned about Rongshi, a beverage brand in Shaanxi. I finally saw Rong's new face pet packaging in the market this year, but I was deeply worried about its market prospect after buying a bottle. After a simple inquiry and investigation on some terminal markets such as convenience stores, supermarkets and discount stores near my residence (south suburb of Xi 'an), this concern was confirmed. Terminal retail is slow, channel promotion is slow, and dealers are unwilling to replenish ... Rong, what's wrong with you? ! The author hopes that the following simple analysis of the beverage market can help and inspire the marketers of Rongshi drinks. When it comes to drinks, you can't help but mention Coca-Cola, the world's first brand. What's your impression of Coca-Cola-red dynamic ribbon, mysterious formula, curved bottle body. As a low-tech fast-moving consumer goods market, beverage brands give consumers more impressions of the packaging of brands such as colors and bottles. For example, the sounding bottle cap of Nongfu Spring, the green of Sprite, the square bottle shape of green tea brand, the big-headed doll on QOO packaging, the orange pie with many new oranges, and this year's PAL fruit-bursting steam of Jianlibao have all brought the color to the extreme-pure black, and the sports packaging of pulsating large-caliber bottle mouth has also innovated the bottle shape of drinks (the perfect combination of silver gray and bright blue packaging color and bottle quality) to a new peak. Let's take a look at Rong's "freshly squeezed orange juice". The name of "freshly squeezed orange juice" obviously imitates the unified name of fresh orange, and the main color of the package is tacky and slightly old grass green, with chaotic pattern combination and various fonts intertwined and stiff. The only pattern is two young men and women in a daze. This pattern combination reminds me of what an advertising master said, "First-rate animals and plants are used for advertising, second-rate children are used for advertising, and third-rate beauty is used for advertising." Rong's drink is poured directly here. The long-winded packaging selling point of "nostalgia is useless, it is better to love the new" is even more difficult for us to ponder. I feel "old-fashioned" in this moaning tone, not to mention what consumers of modern cool drinks think of him. For this sentence, the author actually saw the nostalgia of Rongshi operators for the glorious past. Generally speaking, the overall packaging of Rong's "freshly squeezed orange juice" lags behind last year's unified fresh orange and coke, and cannot be compared with this year's black and white duo and farmer's orchard. Even compared with Rong's original Tetra Pak packaging, it can be said to be a "retrogression". For any kind of beverage product, the quality of outer packaging design is poor, the label design pattern is not prominent, and the main color is not obvious. Even if the quality of such products is good, they will be abandoned by consumers. Rong Shi!