What are the ways to promote jewelry online?

1, jewelry is no better than other products, and the range of jewelry is particularly wide. Promoters themselves need to know something about jewelry, including their own products, new understanding of the industry, and understanding of major news in the industry. Knowing this will help you better locate the crowd.

When we plan to make jewelry, we should be prepared to face many difficulties, not only to understand the market situation, but also to analyze the current situation. Analyze what? Analyze whether there is a breakthrough in this situation, and whenever there is a breakthrough, it is often on the opponent's defects. In other words, we should find a breakthrough, directly analyze the defects of the market and competitors, find the defects of the market and competitors, and combine the advantages of our products to find a way that is most suitable for our products.

3. For example, CASABIJOUX jewelry, which was popular in this period, how did they break through the situation in the jewelry market? In fact, CASABIJOUX didn't do anything, just analyzed the current market situation, and then positioned the crowd and market according to its own product advantages. In the end, they found a way that only belongs to them, or that others can't imitate, that is, to strive to be a bridge between Chinese and foreign jewelry and to be an absolutely high-quality international jewelry collection store. Here, they positioned their own market brand. In addition, they pay attention to individuality, fashion and art, which are lacking in traditional jewelry in China, so they also set a good position for the crowd here. That is, analyze the market-analyze the crowd-analyze the consumption data-combine their own advantages-and get the positioning.

Practical promotion

1, here is an example of Casa jewelry, not because of anything else, but because they are doing well.

When we analyze the positioning, we will begin to implement it. Before implementation, we need to know where our audiences gather, and we need to consider how our product information enters these people's eyes, how to attract these people, and how to shape the brand image.

When these problems are sorted out, the promotion plan should be done. The promotion plan should not be rushed, it must be taken slowly. For example, the first step is to issue a press release on the whole network, so we must prepare the press release first, and then organize the platforms, such as Baijia, Sohu, Headline, Big Fish, Gale and Penguin. , as well as the guild number and the contents of major portals. As far as the jewelry industry is concerned, the best theme is women. As long as it is about women's love of beauty, it will attract attention, and the press release will be written directly through the side report.

2. The above is the general promotion method of jewelry, which can also be used in other industries. I am lazy and don't want to sum up step by step. I need to sum up myself.

3. Then there is a large area of information coverage. Don't ignore the role of platforms such as Little Red Book and Beauty Theory in jewelry promotion. These platforms can be said to be the best jewelry promotion and operation platforms with high verticality.