What are the famous business sayings?
The management in the Analects of Confucius is used to govern the world, but it has not been widely studied and utilized by the business community. Perhaps this is directly related to the consciousness of the ancients and the admiration of society. With the rapid development of enterprises in China today, why should we blindly seek management methods from abroad and give up the management concept that may be most suitable for us? Admittedly, the management in The Analects of Confucius really embodies the original intention and efforts of Confucius to cultivate one's morality, keep the family in order and rule the country and the world, but it doesn't seem to mention its application in enterprises. However, the reason why philosophy is philosophy lies in its extensive adaptability and enlightenment to common things. Just as The Analects can be applied to many other aspects, studying the application of The Analects in enterprise management is an ideal way to find the enterprise management methods in China.
First, from the perspective of company development
Confucius said, "I save three times a day: is there any reason to be unfaithful to others?" Don't believe in making friends? Can't you learn? "
Ceng Zi said, "I reflect on myself three times a day. Did I try my best to help others? Are you honest and trustworthy with your friends? Have you studied hard what the teacher taught you? "
In fact, all things in an enterprise need people to operate concretely, and all problems in an enterprise are fundamentally human problems. Observe Confucius' life, pay attention to people's cultivation, influence people's thoughts and urge people's behavior. In the management of our studio enterprises, are our employees "three provinces"? What I'm talking about here is employee loyalty, recognition of the company and unified thinking.
Second, technicians are narcissistic.
Confucius said: See the sage Si Qi's words, but not the sage's introspection.
I never knew there was anyone behind the scenes, and I didn't think it would be great to take some photos. I have met many photographers who have been holding cameras for many years, and the photos taken are dull in expression and almost zero in visual effect. The reasons are: incorrect attitude, careless homework, poor study, no ideas and self-righteousness. In the company, the boss can't help him (her). The boss thinks that the skill level of the photographer in his shop is good in our local area. The author believes that the difference between a photographer and a photographer lies in whether you take photos according to the procedures and methods that a photographer should do when doing your homework: the expression is natural-you don't have to laugh off eight teeth in every photo, but you are tailor-made for the guests according to their image and temperament characteristics. The balance between beauty and posture-beauty and posture can not only be fully expressed by the whole body, half body, seven heads and close-ups. Have you considered the essentials of standing, sitting, lying, sideways and balancing the hero and heroine? The three-dimensional sense of composition-the sense of space of composition is realized through the harmonious expression of characters and background. Many of our photographers still take pictures in the traditional way, and the figures account for three-quarters of the background. Have you ever thought that the digital design of your works will be "a serious headache" when you see your so-called works? Changing the use of light-mastering the skills of using light has always been the basic quality and level of photographers. Technically speaking, the effective and harmonious use of plane light, backlight, background light, single-lamp stereoscopic light, night light and lining light must be combined according to the personality of the guests, but the question is whether you can understand and use it effectively. There are charm, color, background matching, props matching, jewelry matching and so on. The key here is whether you communicate effectively with the guests during your homework.
Confucius said: It is better to be respectful and introspective than to complain about others. I ask technicians to re-recognize themselves and challenge themselves, so that you can be honest with yourself and your boss.
Third, strengthen the management awareness and ability of cadres.
Confucius believes that high-quality managers have the role of demonstration and deterrence, while low-quality managers are useless even if they have great ability. Managers do not set an example, first and foremost, they set an example in self-cultivation, emphasizing "being honest and not giving orders when doing things;" Its body is not right, although it cannot be done. " For example, while emphasizing the loyalty of his subordinates, he also asked his superiors to be "tolerant, honest and fair". To ask subordinates to work hard, they must first be "sensitive"; Studio owners sometimes make two conceptual mistakes when appointing cadres: First, cronyism is not meritocracy. There are many lovers' shops, sister shops, brother and sister shops, friend shops and so on in our studio industry. Many of our bosses only care about loyalty and ignore personal comprehensive ability. Didn't do anything professional. How can you be "honest" if you don't pay attention to the personal moral problems in your so-called loyalty?
The second is that managers do not pay attention to the details of management, but pay attention to grass-roots management. As far as the whole society is concerned, it advocates the harmony and order of the family, the most basic social organization, and pays attention to "filial piety". That "filial piety is rare." Moreover, social harmony is largely composed of the harmony and order of grass-roots organizations. This leads to a conclusion that in a photo studio, only when all grass-roots departments are well done can the enterprise develop steadily. In fact, the development of enterprises is driven by the achievements of various departments;
Third, the department is not clear, and the procedure and order of management are very important. The so-called "name correction" actually means that all departments clearly define their responsibilities, do their own things well, cooperate with each other and do not interfere with each other. Leaders should "stick to their posts", only do a good job in management and not interfere with the specific work of the department; And all functional departments should "not be in their place, not seek their own politics" and not interfere in the work of other departments.
Fourthly, humanized management or institutionalized management.
The ideal political model advocated by The Analects of Confucius is "rule by virtue", and the so-called "virtue" necessarily refers to people's "virtue", which is a very high standard for personal cultivation. This is in line with the management logic of The Analects. A manager must be a "virtuous person", and then use his personal "virtue" to motivate and guide his subordinates and even all employees in the organization. It is not only a simple example, but also a clear, positive and institutionalized "moral education", which emphasizes everyone's personal cultivation. In the way of management, take more humanized measures. For example, correcting mistakes is not just criticizing education, but "pointing out mistakes and mistakes", setting a good example and appointing people with noble morality, so as to gain the trust of more people and form a good team atmosphere and great deterrence. It is better to say "rule by virtue" with "rule by man" as the way and "system" as the standard than to say "rule by man" superficially. Everyone is equal before the system, and no one can be above the system. This is the most powerful and basic guarantee for the long-term development of enterprises. The reward and punishment system, service regulations, retail outlets, make-up, photography, digital performance management system, internal competition system, financial system, post responsibilities of cadres, etc. in the operation process of "No Rules, No Fiona Fang Fiona Fang" studio should be "stated first", and humanized performances should be performed on this basis.
That is to say, the management mode advocated by The Analects of Confucius is a "rule by virtue" mode with the goal of "rule by virtue", the representation of rule by man and the connotation of rule by law.
Verb (abbreviation of verb) how to realize this system.
In the Analects of Confucius, "ceremony" occupies an important position. "Rite" is not only a set of systems or laws managed by the state, but also the standards and norms of personal cultivation and behavior. In Confucius' view, the root cause of all kinds of chaos in the country and society is "ritual collapse and bad music", and all kinds of bad behaviors and faults of individuals are mostly due to "violation of etiquette" Therefore, his prescription for social management and personal cultivation is "self-denial", that is, restraining all his negative desires and attaching his body and mind to the normative system. From the perspective of institutional spirit, it should not be criticized, but it is also very convincing. From ancient times to the present, many historical hatreds and ugly phenomena are caused by greed and violation of the system.
"Rite" is so sacred and important, does the Analects follow it mechanically and unconditionally? On the contrary, the attitude of the Analects of Confucius to institutional norms is more flexible than most people think. Confucius made it very clear: "Harmony is the most important thing." In other words, the key to the implementation of the system is whether it can be compromised according to the actual situation. "If things are small and big, things cannot be done", that is to say, if we follow the system without studying the specific circumstances of things, then there will be times when we can't do it; On the other hand, he said, "It is not feasible to know peace without courtesy", and it is also not feasible to reconcile blindly and not abide by the system. The correct way is to be impartial, seek truth from facts, abide by the system and be flexible. This flexibility is not worldly, but a response to different things. This argument clearly and profoundly explains the realization principle of the system. In fact, it is a rule of law with the color of rule by man, or humanistic care in the process of implementing the rule of law.
6. Concept is greater than strategy, strategy is greater than method, and method is greater than skill.
1, strategy is the fundamental problem of enterprises.
Confucius said: whatever is given must be established, and if it is not given, it will be abolished.
The so-called strategy can be understood as the correct trajectory of the future development of enterprises, including goals, plans and methods. The so-called correctness, in dealing with the problem of enterprise strategy, many enterprises actually pay insufficient attention to it, some regard strategy as decoration, some simply change it, and lack stability. Some enterprises don't pay attention to strategic issues from the beginning, and they don't know where they are going and how to go on. "I don't know my destiny, I don't think of a gentleman." Such a business owner is unqualified.
There is a saying that "Tao gives birth to foundation", which illustrates the role of enterprise strategy in enterprise management and development from another angle. Here "Ben" is the "enterprise strategy" as the basis of enterprise development, while "Tao" is the way and method of enterprise development. When the strategy is determined, the enterprise development and development methods can be determined. In other words, all methods of enterprise management process are determined by strategy. What kind of strategy there will be what kind of methods, and methods always serve the strategic objectives. And if the strategy is lacking, the enterprise will be at a loss; If the strategy is wrong, the method will not be right.
More than 93% of the top 500 enterprises in China have made annual training plans, monthly plans and weekly plans, while the wedding photo studio only has1%-others are "cramming for the Buddha's feet". How is your business?
I don't know if our studio boss has done it. At the end of the year, we will work out our strategic arrangement for the whole year next year: starting from three aspects: management line, marketing line and product line. Next is this year's quarterly, monthly and weekly plans. The author thinks that the habit and ability of our wedding industry bosses to make strategic planning, cadres and clerks' work plans are really flattering! How can we successfully achieve the long-term and short-term goals of enterprises?
2. The method is to determine the target score of the referee.
Confucius said: the wise are not confused, the benevolent are not especially, and the brave are not afraid.
What kind of talent is a wise man: a person who is not confused, the word "confused", an "or" and a "heart", that is, how to deal with life and work, or one way or another, the key is to see how big your new ideas are and how to do them properly. The "quality-based law" means that morality is the foundation and method is the foundation.
Mencius said: love is not close, abandon righteousness; If he doesn't treat others, he will abandon his treatment; If he doesn't answer, he will betray his respect. Those who have done wrong are all found by themselves.
You care about others very much, but you can't get close to them, and even make others misunderstand, asking yourself if there is a problem with the method of love and whether it is kind; The management team is not obeyed, and ask yourself whether there is a problem with the method and whether it is cured; Being polite to others is not rewarded. Ask yourself if there is anything wrong with your method and if you are polite. No matter what you do, you can't get the desired effect. Find the reason from yourself.
Amy Li, a management expert, visited the president of the steel company. Amy Li said that if he talks to someone without a manager for 15 minutes, it can improve the efficiency of the company and increase sales. You don't have to pay right away. When the president knows that this is effective, write him a check. The president agreed, and Li Guanyi talked with the manager for 15 minutes, asking them to write down six things to be completed the next day at the end of each day, start with the first thing on the list the next morning, cross it off after completion, and list the achievements that can't be completed within three months on the list the next day. Three months later, the president sent three people to Li Guanyi. A check for $50,000, which he thought was worth it.
We set the value to 3. I'll give it to you for 50 thousand yuan If you think it is worth a try, then from now on!
The same thing, if you have problems with your homework methods and procedures, you will definitely wait for a bad result. For example, many of our photo studios have exhibitions. First of all, you should consider whether the conditions for us to do the show are immature: old customer resources; How long has your shop been open? Whether your brand awareness ranks in the top three; Is the basic skill of your shop good? How well did your market respond to the exhibition? The origin and quality basis of bees; Early advertising appeals for "selling points"; The distribution method of personnel; The host's understanding of the form of the performance; Image packaging and other performances are the key to the success or failure of the program!
The key point here is: "If people don't treat others, I will treat others".
Seven, employee satisfaction is customer satisfaction.
Confucius said: If you want to be a man, you want to achieve it.
Confucius said, "Benevolence is paramount". Benevolence here is "love", which is the basic principle of the Analects of Confucius in dealing with social interpersonal relationships, specifically "loyalty and forgiveness". What is loyalty and forgiveness? What you want to achieve, please others first. This is like an enterprise that wants to make a profit, it must be willing to let employees and distributors make money. Although more utilitarian, but at least objectively gave each other benefits. Confucius said, "Don't do to others what you don't want", and don't give others what you don't like. Don't impose what you can't accept on others. For example, if the boss thinks he can't do it, how can he let the employees do it? The essence of this way of thinking is to respect each other. This is very necessary and practical in dealing with enterprise relations. The author advocates the distribution principle of socialist society: distribution according to work, more work and more pay! I have met some bosses whose employees have created corresponding benefits for the company, but the bosses have tried their best to deduct them, but the employees have not got the wages they deserve. It is abnormal and unreasonable for a store owner to deduct a basic salary of 5,000 yuan plus commission from a city executive in various ways. The supervisor only took 500 yuan. Can he work wholeheartedly in this shop? I declare that this supervisor has a good working ability and the boss really wants him to work in the shop. )
"The Analects of Confucius" says that "the monarch and envoys treat them with courtesy, and the ministers serve them with loyalty". Loyalty and politeness are not unilateral requirements, but this respect is mutual and even conditional. In other words, how you treat others will be treated by others. It is also the same reason that Confucius explicitly opposed "returning good for evil" and advocated "returning good for evil". Confucius even put it more directly: "Hui is enough to make people." Treating subordinates and employees cannot be used unconditionally, but should benefit first and then use. This concept is especially worth thinking about by the bosses of contemporary enterprises.
Eight, cadres and employees should have the courage to take responsibility.
The spirit of seeking truth from facts and being responsible advocated by The Analects of Confucius is also commendable so far. When something went wrong, Confucius asked to find the reason from himself first. "All gentlemen are bring disgrace to oneself", they ask themselves and answer themselves, instead of shirking their responsibilities. Yan Hui was praised by Confucius as "not angry". The so-called "not angry" means not putting the blame on others, not blaming others, and not getting rid of yourself; Not only must you have the courage to take responsibility, but even if you really don't have your own responsibility, you must "reflect on yourself without seeing a saint." Ceng Zi even said "three provinces a day" and regarded "introspection" as important as three meals a day; The responsibility of treating others should be "to defeat others' soldiers and lightly blame others", which is what we are saying now: be strict with yourself and be lenient with others.
Being brave in taking responsibility and admitting mistakes is the premise of correcting mistakes and reducing losses. Treating mistakes, Confucius generously said: "It is too much to live without changing." If you make a mistake, change it, even if it is not wrong. It is also said that "doing too much without fear of change" is encouraging people not to be afraid to make mistakes and admit them. "There is no fault? Correcting mistakes is a good thing. And "what's more, everyone admires it", admitting and correcting mistakes will not only make people look down on it, but also make people respect it.
The spirit of self-blame is important, but more important is the ability to find mistakes. Confucius said, "That's enough! I haven't seen anyone who can see it and tell himself in it. " The key word is "can". "Seeing through" is not only a kind of ability and attitude, but also an extraordinary ability and an attitude of "private prosecution". Even if a person has the ability and level to distinguish right from wrong, if he always looks at the shortcomings of others and thinks that everything is the responsibility of others, he will not find his own mistakes.
Paying attention to management and learning is the only way to make the studio stronger and bigger.
Confucius said: it is also good to learn from the times.
Well-known domestic brands such as Panda TV, Great Wall TV, Vitality 28 and Zhu San Oral Liquid have gradually disappeared with the development of market economy. The same is true for wedding photo studios, where new stores keep opening and old stores keep closing. Why? Lack of innovation and management, in the final analysis, is the lack of new ideas and strategic methods. Management is the internal cause, and planning marketing is the external cause. No enterprise can achieve long-term strategic development by ignoring management and completely marketing. Ideas are learned, strategies are formulated, methods are learned and experienced. The Analects always reminds people of the importance and pursuit of "learning". Only through study and practice can we improve our literacy and knowledge, dare to find mistakes and finally correct them.
The biggest operating cost of the studio is the boss and untrained employees! The boss does not understand the development trend and management methods of the industry and will not lead and control the team efficiently. Employees offend customers every day and lose performance every day. And the fact that the boss will never see the lost performance!