A true and ordinary entrepreneurial story
A true and ordinary entrepreneurial story: the story of planting black peanuts without making money and planting Chinese herbal medicines? The weather is good these days, which is conducive to drying, and I just collected all my Trichosanthes. ? Recently, when the reporter interviewed in anguo city, Hebei Province, he met Liu, a big Chinese herbal medicine grower who was collecting Trichosanthes in the field. On 20 10, she established anguo city rich farmers' professional cooperative, and finally chose Chinese herbal medicine as the main crop after groping. Speaking of Chinese herbal medicine cultivation, what is her proudest thing? Army? .
Try to grow black peanuts, the sales volume is not good, and the conditions can't keep up.
This? Army? It is a Chinese herbal medicine planting industry that anguo city strives to build. Anguo city has? Millennium drug capital? It is said that the local cultivation of Chinese herbal medicines originated in the Northern Song Dynasty and flourished in the Ming and Qing Dynasties. Today, there are still more than 200 varieties suitable for planting here, and there are about 30 varieties actually planted all the year round.
? I chose to grow Chinese herbal medicines because our country has a good market base. ? Liu told reporters. Her cooperative has 500 acres of land. At first, she tried to grow black peanuts, but the sales volume was not very good, and the supporting facilities could not keep up. ? Later, I gradually adjusted my thinking. Anguo happens to have a big market for medicinal materials, and there are many manufacturers of Chinese herbal pieces. Why not find a breakthrough at home? ?
The trading market mentioned by Liu is Hebei Anguo Oriental Medicine City, one of the national recognized 17 Chinese herbal medicine professional markets. It is understood that this market has an average of 30,000 people trading every day, involving 2,500 varieties of medicinal materials nationwide. Last year, the transaction volume was about 654.38+05 billion yuan. Yang Qing, director of anguo city Municipal Market Supervision Administration, told the reporter that the number of people engaged in trading Chinese herbal medicines and related services in Anguo has reached100000, and the cultivation of Chinese herbal medicines has become the leading industry for local people to get rich.
Dressing change is a strong point, which has both traditional wisdom and modern standards.
? Planting medicinal materials is our strong point of Anguo farmers. ? Liu Dui said: She gave an example to the reporter: Generally speaking, the planting of Trichosanthes requires scaffolding, but the cost will inevitably increase. We interplanted Trichosanthes kirilowii with wheat and raised Trichosanthes kirilowii with harvested wheat straw, which not only saved the cost, but also increased the income. ?
? There are also many articles about windproof planting. Different from direct sowing in other places, farmers in Anguo plant the whole seedling horizontally, which not only saves time and effort, but also has thicker roots and grows faster than sowing. ? Yang Qing said.
? In addition to inheriting the tradition, we are also vigorously promoting modern high-standard planting. ? Anguo city Mayor Zhao Jun told reporters. It is understood that there are currently nine standardized planting bases in Angola, and a number of standardized planting specifications will be released one after another. On 20 15, Liu's cooperative was subsidized by the provincial demonstration park of Chinese herbal medicines. In the past two years, the overall depression of the medicinal materials industry has affected the confidence of growers. Now with policy support, it is much more practical. ?
There are so many Chinese herbal medicine growers in Anguo. How can the 500-mu planting area in Li Huan, Liu Can ensure the market sales? Liu told reporters that the sales volume must be guaranteed for large-scale planting, so later choosing to cooperate with enterprises to order planting not only saves trouble, but also earns four or five hundred yuan per mu. ?
? We encourage large enterprises to insure prices through orders to ensure that drug farmers can keep up with the market rhythm. ? Yang Qing said. It is understood that anguo city has made use of the advantages of more Chinese herbal medicine processing enterprises in the region to promote the docking between farmers and enterprises. Through market inspections and anti-counterfeiting law enforcement, it has formed? Market regulation+government management+enterprise protection? Mode.
If the hidden danger wants to become bigger, we must first solve the problem of drying.
? We should not only plant Chinese herbal medicines, but also raise seedlings ourselves, so as to last forever. ? Liu told reporters about her next plan. This idea is not a fantasy. Now, anguo city is strengthening the scientific and technological innovation in the field of Chinese herbal medicines, and the virus-free tissue culture of Chinese herbal medicine seedlings is relatively mature, and 10 varieties have been cultivated successively. At the same time, the newly promulgated "Incentive Measures for Scientific and Technological Innovation of Chinese Medicine Enterprises in anguo city" also encourages enterprises to drive farmers to improve their planting techniques. Liu's idea has gained more and more support.
A few days ago, several farmers found Liu and wanted to introduce Chinese herbal medicines from her. ? Can people from other provinces come? Learn from the scriptures? I am very happy, which is consistent with my original intention of setting up the cooperative, not to protect the hundreds of acres in front of me, but to make it bigger. ? Liu Dui said: Next, she plans to make a field trip to Shanxi to see which varieties are suitable for local cultivation and contact local enterprises to solve the sales problem.
However, Liu also has hidden worries in his heart: Shanxi people come to us for seeds and seedlings, and we have to be responsible for the end. You can't just plant without harvesting, and drying can't keep up with the scale. ? Chinese herbal medicines have strict requirements on drying, especially when processed into Chinese herbal pieces. Once the drying time is delayed, the quality and efficacy will be greatly reduced. ? I have a set of drying equipment now, but the drying speed is slow, the fuel is not environmentally friendly, and it is always easy to break down. ? Liu Dui said: At the time of the reporter's interview, her husband was debugging a faulty dryer. In the future, Liu hopes to find large-scale drying equipment that is environmentally friendly and sulfur-free. ? If the drying problem is solved, my cooperative can go to the next level. ?
The real and ordinary entrepreneurial story Part II: What kind of industry is the entrepreneurial story of Hainan young people planting mushrooms and building mushroom factories, which can make people invest all their money without hesitation? What kind of factory is it, with few workers coming in and out but orderly? What kind of scene makes people who visit the factory cry novelty? Feng Qiping, an entrepreneurial guy in Chengmai County, Hainan Province, gave the answer: grow mushrooms and build mushroom factories.
Last year, Feng Qiping invested10 million yuan to build a modern workshop covering an area of more than 4,000 square meters in Jinjiang Town, Chengmai County, and planted Pleurotus eryngii and Pleurotus eryngii with a fully automatic production line. In less than a year, his mushroom business gained a firm foothold and rushed out of the market.
Invest all your assets? Mushroom factory?
Speaking of Feng Qiping of aquaculture and catering industry in Jinjiang Town, almost everyone knows. Through practical efforts, this humble post-80s boy built one of the largest goose breeding bases in An Baili.
But last year, the star farmer in Chengmai County discovered new business opportunities. ? Occasionally, I saw on TV that someone in Anhui Province had turned mushrooms into a billion-dollar industry, and my interest suddenly soared. ? Later, Feng Qiping went to Anhui alone to learn how to grow mushrooms. He was determined to grow mushrooms on a large scale in Chengmai.
In Chengmai, where no one grows mushrooms on a large scale, building a factory and buying equipment to build a large-scale industry not only requires a lot of investment, but also means taking risks. To this end, Feng Qiping will? All your property? Invest10 million yuan to build a mushroom planting base, and ask teachers who are studying in Anhui to tailor an automatic mushroom production line.
? The machines within the scope of agricultural machinery purchase subsidy can not meet the requirements, and the traditional mushroom package ingredients are not suitable for the local area. During the construction of the factory, he paid for it himself. ? Speaking of his students, Zheng Xianfu, now the technical director of the factory, also praised Feng Qiping's courage.
Just order a mobile phone at home? Grow mushrooms?
The mushroom planting base located in Shanjing Village, Yamaguchi, jingjiang town, looks like a uniform factory building to outsiders, but Gan Kun in the factory has surprised many people who have been engaged in agricultural production: from strain cultivation to mushroom bag production, from temperature control to growth process, the planting base has realized computer control of production links, and even Feng Qi Ping himself laughed. Can you make mushrooms with a little mobile phone at home? .
Fixed proportion of raw materials, fully automatic mushroom bag production line, dozens of constant temperature and low temperature culture rooms, video monitoring of mushroom growth, only manual intervention in the picking process. In fact, when the Provincial Department of Agriculture organized an inspection tour of Flammulina velutipes industry in Xiamen Ruyi Group in 20 15, its advanced automatic production line impressed the delegation, but now Feng Qiping's? Mushroom mill? The production line is exactly the same.
Feng Qiping said that different from traditional planting methods, modern mechanized cultivation of Pleurotus eryngii and Pleurotus eryngii not only has a longer shelf life, but also has more stable quality and market advantages.
Today, Feng Qiping's production line has been able to produce 2,000 to 3,000 Jin of Pleurotus ostreatus and Pleurotus eryngii every day, including 6 yuan for Pleurotus ostreatus and 5 yuan for Pleurotus eryngii, with a daily output value of 1.6 million to 20,000 yuan. The 2 1 cold storage and 6 greenhouses built by the factory can also meet the current output.
? We used to provide technical services for farmers, but now we are going to the factory to learn production technology. ? Jingjiang town Agricultural Technology Extension Service Center staff Xu laughed.
Strive to build a modern agricultural demonstration base
Now? Mushroom factory? Having made achievements, Feng Qiping set himself a goal? Small target? :? Strive to double the scale and build a modern agricultural demonstration base. ?
Actually, this? Mushroom factory? Not just mushrooms. A large part of the raw materials for making mushroom bags come from the leftovers of agricultural and sideline products, which plays a great role. The picked fungus bags are rich in nutrition. Feng Qiping turned waste into treasure at both ends of the production process by selling it to farmers and started circular agriculture. ? Even the green pomelo planting base in Yamaguchi next door has used our mushroom bag organic fertilizer. ? Feng Qiping said with a smile.
With the benefits of mushroom cultivation, Feng Qiping is not satisfied with the status quo. He rented dozens of acres of bamboo forests around the planting base, and used the coolness of bamboo forests to build a greenhouse for cultivating Pleurotus ostreatus outside the factory. ? Bamboo forests are planted neatly. In the future, it is planned to turn the base into an open agricultural sightseeing park, picking bamboo shoots and mushrooms, and responding to the global tourism construction! ?
In addition, under the guidance of the jingjiang town municipal government, Feng Qiping also registered and established Hainan Yipin Biotechnology Co., Ltd., and plans to use it this year? Company+cooperative? Form, let poor households also join mushroom cultivation, and radiation will drive the development of surrounding agriculture.
As more and more people know about this building? Mushroom factory? Farmers also began to seek help. Feng Qiping not only gave free guidance, but also provided farmers with fungus bags. Feng Qiping said that the mushroom market in the province is still in short supply, and he also set up a sales booth in Haikou. When the industry grows, he will make a trip outside the province!
The real and ordinary entrepreneurial story 3: When the little girl's entrepreneurial story met rice noodles from the media, when others were still thinking about how WeChat made a profit from the media, Liu Dabai, who was born in 1992, had made a monthly income of more than 20,000 yuan by virtue of the media. When WeChat began to think about how to transform itself from the media, Liu Dabai had moved to the traditional catering industry. Her rice noodle shop has just been in trial operation for three months, and her personal monthly net income has exceeded 20,000 yuan. It took only two years for Liu Dabai to earn 3000 yuan a month from an office worker to 50000 yuan a month. The post-90s girl said that the era of mobile Internet inspired all the energy in her body.
Unemployed at home for nearly a year before starting a business.
July 20 13, Liu Dabai, who graduated from Beijing Institute of Technology, submitted his resume and looked for a job according to his major, just like other graduates. Finally, she applied for a cashier in a trading company in Xuzhou. But with a careless personality, she soon discovered that this exquisite job was not suitable for her. She found that what she learned in school was quite different from what she applied in practical work. Although I am a newcomer, the company is not a training institution and I have no time to adapt myself. Always making mistakes, always being scolded. ? Liu Dabai said that once she made a mistake in writing the decimal point, the company had to pay more than 1 1,000 yuan in tax. The boss was furious and gave her a good scolding. At this time, Liu Dabai began to reflect. Although he became a white-collar worker as expected by his parents, with a stable income of more than 3,000 yuan per month, he was not happy and didn't like the job. Why does he want to stay here? Six months later, Liu Dabai resigned from the company.
? It is better to start your own business than to work for others. ? But this sentence is easier said than done. Liu Dabai said that she stayed at home for nearly a year and didn't know what to do. She collects entrepreneurial information online every day and observes what her friends are doing. During that time, Liu Dabai said that she was very confused and even wanted to find another job. But it's too difficult to find a job according to your hobbies. ? Since it is difficult to find a job, why not do it yourself? Liu Dabai said that he likes eating, drinking and having fun, and often reads this information. When eating with friends, I like to see others' recommendations before going. Moreover, she found that many official accounts of self-media WeChat engaged in eating, drinking and having fun were successful. After consulting with a friend who works online, Liu Dabai hit it off and registered the official account of WeChat from the media on WeChat.
Starting a business from the media, I will earn 20,000 yuan a month after one year.
At the beginning, you need to do a lot of activities to attract fans to subscribe, but it also needs a lot of money. Liu Dabai took out his only savings of 20,000 yuan, constantly organized activities, and accumulated some subscribers by bringing friends with him. However, 20,000 yuan was quickly used up, and Liu Dabai's parents were not optimistic about WeChat from the media. Liu Dabai said that in order to get her parents to support her, she even adopted it? Threats? If her parents don't support her to start a business, she will stay at home and chew on her old money.
Yesterday afternoon, I saw Liu Dabai standing in front of the checkout counter wearing a blue woolen coat and light makeup, smiling and receiving customers very calmly. Talking to reporters about the stalemate with her parents at the beginning of her business, she smiled shyly. She said that at that time, she had been communicating with her parents, telling them other people's success stories and her own ideas, and her parents finally agreed to support her.
Speaking of the hardships in the early days of starting a business, the girl born in 1992 was filled with emotion. Last summer, Liu Dabai's WeChat subscription number only had more than 20,000 fans. In order to expand their influence, Liu Dabai and his friends braved the scorching sun and set up stalls in the city center with their own WeChat QR code on their backs every day. They introduce their platforms to young people who go shopping, telling them that they can receive small gifts such as drinks and dolls by paying attention to their platforms. One day, Liu Dabai enthusiastically introduced his platform to a boy. But the boy said directly:? Your platform is useless to me. I pay attention to taking things, and it will be cancelled soon. ? Liu Dabai said that the boy despised her efforts and efforts, and she felt very hit. Because she found that what the boys said was partly right. For example, one day, 150 people paid attention to their official WeChat account by receiving gifts, but soon more than half of them canceled it.
Liu Dabai's confidence was shaken. She shut herself in her room for two days and didn't come out. She said that she thought a lot in those two days. In the end, she succeeded in overcoming her doubts. Liu Dabai thought about why he denied all his efforts because of the denial of others; I have invested so much, with the support of my parents, do I really have to give up because of someone else's words? Liu Dabai remembered those days, organizing activities during the day, editing texts and videos at night until late at night, and sometimes falling asleep without washing his face.
Liu Dabai thinks his way is feasible, but it is not yet time to harvest. After figuring it out, she held several large-scale activities with her friends. After two or three months, the number of subscribers exceeded 50 thousand. Commercial advertisements began to enter her WeChat subscription number. Then, she set up her own company and hired three salesmen to pull advertisements. At present, Liu Dabai's WeChat has brought her more than 20,000 yuan monthly net income from the media.
Since the media+rice noodles = brand dream
The mobile Internet has inspired Liu Dabai's energy. She said that she also considered this career from a longer-term perspective. ? Since the development of the media is also controlled by others, I want to have my own brand in my career. ? Liu Dabai thought of using the media to switch to traditional industries and build his own brand. When I was working from the media, Liu Dabai found that Xuzhou was good for men, women and children? Drink? That bowl of rice noodles. Xuzhou people have a special liking for the meat sauce in rice noodle soup. She found that there are more than 90 chain rice noodle shops of a certain brand in Xuzhou city. In many alleys, there are all kinds of rice noodle shops.
Coincidentally, one of my friends has a secret recipe for making rice noodles, and the braised chicken feet, chicken wings, pig's trotters and beef cooked by my friend's family are even more delicious, as well as the meat that Xuzhou people like to eat. However, this friend earns 654.38 million yuan a month and is not interested in the catering industry.
Start a business in Liu Dabai Encourage? Now, this friend is willing to come up with a secret recipe to partner with Liu Dabai. Three months ago, Liu Dabai's rice noodle shop finally opened for trial operation after site selection, decoration and food source selection.
What chemical reaction will happen when the media meets rice noodles? Liu Dabai attracted the first group of diners through activities such as self-media platform, publicity and promotion, and organizing tasting meetings. ? Publicity can only attract once, and good reputation is our aim. ? Liu Dabai said that many friends who came to the store to eat took the initiative to send pictures of her rice noodles to friends and recommend them to friends. She is also given by many foodies? Rice noodle stone? The title of.
Yesterday, this beautiful boss with tall, delicate and pretty figure, fair skin and long hair shawl personally cooked a bowl of pork rice noodles. The post-90s girl has a clear idea on how to distinguish the quality of rice noodles. But if you talk too much, it's better to taste it yourself. As soon as the broth goes down, the delicious smell of chicken soup immediately fills your teeth. The secret handle meat is not only chewy, but also fragrant and memorable.
The secret delicacy, clean environment and healthy ingredients, Liu Dabai said, are the most basic insistence of her cooking. She said that she believes that with the help of the communication power from the media, her rice noodle shop will grow bigger and bigger. She said that this two-story rice noodle shop is the first step towards her dream of brand chain. Three months later, Liu Dabai's rice noodle shop sold hundreds of bowls every day, and her personal monthly net income was more than 20,000 yuan.
Liu Dabai believes that in this self-media era, everyone is the basic connection point. As long as young people find the right direction and stick to it, they will certainly achieve their own career.
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