People who wear shoes can never grab shoes. Should the shoe seller be responsible?

Every time a shoe seller sells shoes in limited quantities, it achieves the effect of hunger marketing, so that people who want to buy shoes have to buy them at high prices, and many people order them through other channels in advance before selling shoes.

Nice sneakers, but also rational ~

With the return of sports style, many sports shoes become the basis of wearing and the index of taste, and the price is getting higher and higher with the popularity, material, technology and design. However, the cost of a pair of shoes is definitely not that high. Although publicity, research and development, production and other costs. Should be deducted, plus the profit of the brand, is the price of a pair of shoes really that high? I hope that after reading it, before you buy shoes next time, think about whether these shoes are of this value to you.

Hot-fried sneakers in China can be traced back to 20 15 years, during which many NBA stars came to China, which promoted the spread of sneaker culture. In the same year, an APP called "Poison" came out. At first, it was just an information exchange platform for sneakers, and the trading function was added the following year. At the same time, some variety shows and entertainment programs with hip-hop culture have been broadcast one after another. The fashionable dress of stars has made some young people keen on good-looking sports shoes.

At the same time, some sports brands have repeatedly created marketing gimmicks to stimulate the prosperity of the sneaker market through limited sales and lottery sales.

Some people think that the reason why the sneaker market is so hot should be mainly attributed to the hunger marketing of merchants. Shoe manufacturers such as Nike can accurately predict the demand of consumers for a certain product in the market, and then control the number of new products in the market. In addition, merchants will replenish sneakers after a period of time, and turn customers who were eager to buy but did not buy into brand sales. As a result, the hunger marketing of merchants pushed up the resale price of the second-hand market of sneakers, and many people saw "business opportunities" from it. The tacit cooperation between merchants and shoemakers completed the hype of the sneaker market.