What are the benefits of setting a cooling-off period for live rewards?
65438+1October 28th, 2 1 Century Business Herald The reporter learned from the annual meeting of live e-commerce and short video development that the online performance (live broadcast) branch of China Performance Industry Association will issue the online live broadcast reward behavior guide during the year, which is expected to be issued as early as 65438+February. In addition, the association will also issue a classification management standard for network anchors to rate non-e-commerce anchors.
The 265438+20th Century Business Herald learned exclusively that the main goal of the Code of Conduct for Rewarding Live Webcasts is to solve three major problems: passionate rewarding, excessive rewarding and rewarding minors.
Qu Tao, secretary-general of the Network Performance (Live) Branch of China Performance Industry Association, told the reporter of 2 1 Century Business Herald that the so-called passionate reward means continuous reward for a certain period of time. For this kind of behavior platform, we should adjust the product strategy and set a cooling-off period for users. "For example, if your reward frequency and amount exceed the set threshold, the platform will prompt you and advise users to calm down."
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About the scene chaos
Since the first half of this year, the National Network Information Office and the National Office for Combating Pornography and Illegal Publications, together with the Supreme People's Court, the Ministry of Industry and Information Technology, the Ministry of Public Security, the Ministry of Culture and Tourism, the General Administration of Market Supervision and the State Administration of Radio, Film and Television, have carried out a special rectification and standardized management action for the webcast industry for half a year.
In the process of rectification, the national office of "eliminating pornography and illegal publications" found that some live broadcast platforms allowed anchors to be naked, with vulgar language and bad behavior, and attracted users to pay high rewards by means of "sending welfare", vulgar performances and obscene actions, and even induced minors to recharge their rewards. There are still many reported cases.
Observer Network-Webcast Draw up a new rule: Set a cooling-off period for rewarding passion