What are the forbearance in business rules?
My friend Li Gang opened a building materials shop in Zhengzhou Building Materials World. It is said to be a building materials store, but in fact it only sells some floor tiles. Business is hard to do these days, and many people want to be bosses. Li gang's business is not good either, and he has to pay a lot of rent and utilities, and there is not much left every month. After barely driving for half a year, Li Gang is ready to close down. Just a few days before he was about to close the door, he did another small business.
A customer named Liu Hui bought 260 yuan's tiles. Li Gang found that the customer had overcharged 5 yuan and 60 cents after leaving, and quickly looked through the receipt he had just opened. The customer's name is Liu Hui, and he lives in No.20 Courtyard 1 Unit in the western suburbs. Li Gang found Liu Hui's home along the map. Liu Hui looked at him panting and asked, "Boss Li, what can I do for you?" "I overcharged you just now and sent it to you specially." Liu Hui was very moved. "oh? 5 yuan and 60 cents, doing business is quite sincere. " Liu Hui asked him, "How is business now?" "Well, business is hard to do. It's about to close and change careers. I don't earn enough money to pay the rent. I can't go on. But no matter how hard it is to do business, you can't overcharge customers. This is the principle of my life. " "You are a noble boss. I must find you if I have something. " Li gang smiled and walked away, not taking it to heart.
However, a few days later, Liu Hui really found Li Gang and wanted to buy him 2000 pieces of floor tiles. It turns out that Liu Hui is the manager of a decoration company. Seeing Li Gang's sincerity, he decided to cooperate with his small building materials store. It took Li Gang a long time to recover and looked at Liu Hui in disbelief: "Really?" "Really!" Liu Hui answered affirmatively. Since then, Li Gang's building materials shop has "come back to life" and its business has grown bigger and bigger. Now there are wooden floors and kitchen cabinets.
Really let Li Gang out of the predicament and let him really become a big boss. Although the business is getting bigger and bigger, Li Gang still asks his employees to adhere to a principle: no cheating, fairness, reasonableness and thoughtfulness.
These two short stories illustrate a simple truth, that is, morality can create wealth, and being a boss in business should be sincere and treat people sincerely. People with good moral character will win the trust and praise of customers. Once they win the trust and praise of customers, they are not afraid of not doing business.
Bai Gui, the ancestor of Shang Dynasty, advocated: "Buy when it is cheap, although it is expensive; If it is expensive, it will be expensive, although it is already expensive. " It is emphasized that businessmen should be good at catching business opportunities, grasping opportunities and buying and selling without losing time. The profit of business comes from the difference between buying and selling. Once you find the opportunity to buy and sell, you must "slam and slam" and make a decisive decision.
While Wei Wen was waiting, China people paid attention to farming, but Bai Gui was optimistic about the changes of the times. When the harvest is good, he buys grain and sells silk paint. When silk came on the market, he bought a lot of silk and sold grain. He once said: "I am resourceful in business, such as Yi Yin and Jiang Taigong;" Good at judgment, such as Sun Bin and Wuqi; Good at law enforcement, such as Shang Yang. Some people's wisdom can't improvise, their courage can't be decisive, their kindness can't be chosen properly, and their stubbornness can't stick to principles. Therefore, I will not teach such people to learn management from me. " In this passage, his "punctuality" and "wisdom" in grasping the opportunity of buying cheaply and selling expensive are expounded incisively and vividly.
Bai Gui's business principles and experience were praised by later businessmen. With his own strategy, he studied the bud carefully, and even his family was tired.
Ji Ran, a great business theorist in the pre-Qin period, thought that "the top is anti-cheap, while the bottom is anti-expensive". Sima Qian once said, "Buy for three dollars, buy for five dollars cheaper", that is to say, greedy businessmen can only make a profit of 30%, and businessmen with small profits but quick turnover can make a profit of 50%.
According to "Biography of Li Yu", there are three businessmen dealing in the same commodity in the market together. One of them sold at a reduced price, and there were many buyers. They make a lot of money a year, while the other two refuse to sell at a reduced price, resulting in far less profit than the former.
Sean, the counselor of Emperor Gaozu Liu Bang, studied under Huang Shigong in his early years, selling scissors to people during the day and coming back to study at night. Later, he felt that he didn't have enough time to study, so he divided the scissors into three classes: upper, middle and lower. The price of first class is unchanged, the middle class is one penny less than the original price and the lower class is two pence less. As a result, it only took half a day. I sold twice as many scissors as usual, earned twice as much money and spent more time studying. Therefore, there is a folk proverb: Sean sells scissors at the same price.
Doing business is like fighting, and shopping malls are like battlefields. Businessmen, such as generals who command thousands of troops, often occupy favorable terrain and eventually win the war. As a great strategist in the Spring and Autumn Period and the Warring States Period, Fan Li knew this well. From a strategist's point of view, he thinks that Tao Di is an ideal place for goods trade. So he chose Tao Di as the marketing point. Sure enough, in nineteen years, he became a rich man, and the reputation of "Tao Zhugong" gained a reputation from ancient times to the present, leaving his own name in history.
After Qin destroyed Zhao, the immigration policy was implemented. At that time, many people bribed officials, refused to move and asked to stay where they were. Only the wealthy businessman Zhuo asked to move to the distant "Wenshan Xia". He took a fancy to the fertile land, rich products, simple folk customs, residents keen on buying and selling, and easy business development. A few years later, Zhuo became a well-known billionaire. The concept of "birds choose good habitats and merchants choose good fields" was accepted by later businessmen.
Yangzhou, Jiangsu, located in the north-south hub, has developed transportation, convenient water transportation and frequent cargo exchanges. Its fertile land is rich in tea, salt, silk and silk, and many businessmen come in droves. At one time, merchants gathered, and Qin merchants and Shanxi merchants set up businesses here. The famous Huizhou merchants started from here, dominated the rivers and lakes, developed to be comparable to Shanxi merchants, and finally became the top ten merchants in China in the Ming and Qing Dynasties, becoming the "best among merchants".
Representative: Gou Jian, King of Yue in the Spring and Autumn Period; For the shame of national subjugation, he worked hard all day, and when he learned of the drought in Wu, he bought the grain of Wu. In the second year, Wu was short of food and the people lived in poverty. The hungry people were hungry and cold, and complained bitterly. Yue took the opportunity to arise and destroy Wu. Hard work pays off. The King of Yue eventually became the overlord and became one of the "Five Overlords in the Spring and Autumn Period". Gou Jian, King of Yue, made great contributions here. His wealth is not a treasure, but the hegemony of the country and the world, and it is a successful example of the political application of the merchant's way.
"Jane Yizhi" contains: During the Song Dynasty, a fire broke out in Lin 'an City, which "damaged the fish pond". A businessman named Pei's shop caught fire, but instead of putting out the fire, he used money to lure people out of the city to buy bamboo tiles, reed rafters and other building materials. After the fire, everything was in a hurry, and building materials were in short supply in the market. At this time, Pei's businessmen took the opportunity to make a fortune, earning dozens of times the value of their stores and meeting the needs of the market and citizens. Sharp observation and accurate judgment are the source of wealth for businessmen, and they are also one of the necessary abilities for businessmen.
"Yanjing Miscellaneous Notes" contains: "Shops in Beijing always talk about the situation, carving red and green, and embroidering brocade windows." Signs in some shops are hung high, and colorful brocade lanterns are lit at the door of every household at night. Make the street look like daytime. Some shops display hanging goods, promote calligraphy and painting, and pretend to be famous people's calligraphy and painting, which is arty. In order to sublimate the taste of the store and improve the customer's return rate. There are also some tea shops, restaurants and hotels that specially arrange musical instruments and tell stories to entertain guests.
In the noodle restaurant of Zhang Wenju, a Zhejiang businessman from Beijing and Hangzhou in the Song Dynasty, as soon as the customer entered the store and sat down, the waiter immediately asked the customer what he needed. The customer "asked all parties to reply" and the waiter "tried his best not to make mistakes". Operators have a deep understanding of luxury decoration, which reflects the strength of a store. Therefore, the store is designed with carved columns and painted buildings, antique and magnificent, catering to the consumption psychology of dignitaries and ladies as much as possible. During the service, I greeted you with a smile and then went out to doze off. These respectful practices and noble and elegant decorations have made many customers "sit in the spring breeze" and "fall in love at first sight", thus staying and never paying attention to them again.
In the Qing Dynasty, a Cao Shi businessman in Taigu County, Shanxi Province, one year saw sorghum grow with tall stems and big ears, which was very lush. However, he felt a little strange. When he looked at it, he broke a few roots and found that there were pests in the stem. So, he arranged a large number of acquisitions of sorghum overnight. At that time, most people thought that a bumper harvest was in sight, so they sold a large number of adult sorghum. Results Most of the sorghum was killed by pests when it was ripe, and the sorghum failed to harvest. Cao Shi businessmen, however, benefited from their ignorance.
At the end of the Qin Dynasty, a businessman in Shiren "cut corners" and asked his family not to drink or eat meat before the business was finished. The ancient records about business and financial management also said that "business should be diligent, not lazy, and laziness will waste everything;" Spend frugally, but don't be extravagant, for extravagance will exhaust your money. "It can be seen that businessmen are prepared for danger in times of peace, and diligence can make up for it." Pay attention to safety and don't forget the danger. " Less happiness and more troubles will make business people enter a better place.
During the Spring and Autumn Period and the Warring States Period, there was a businessman named Dao Xian in the State of Qi. Businessmen at that time were generally reluctant to hire people with flexible minds to do things. Only Tao has specially used such people, and given them rich rewards and full trust, so that they can do it boldly. These employees work very hard and well.
In the Ming Dynasty, there was a grocery store named Sun Chunyang in Suzhou, which was divided into north and south cargo rooms, sea cargo rooms, bacon rooms, sauce cargo rooms and candle rooms. "The ticket seller took a ticket from the counter and sent it to each room. The manager is responsible. A summary every day and a big knot every year. For more than 200 years from the Ming Dynasty to the Qing Qianlong period, children and grandchildren still benefited from it, and none of them were called Dingdai. " Like Suzhou, where there are many shops, Sun Chunyang's grocery business has flourished for more than 200 years, and the secret of its success lies in the sincerity of employing people and strict store rules.
Guizhou businessman Hu Rong was ordered to do business in Jiangxi for more than 50 years. Because he was honest with others, childlike and famous, he went on strike in his later years and returned to his hometown. Someone asked him to "rent his name with a lot of money", but he flatly refused, saying, "If he is honest, why is he called by his name?"