What does the blessing bag mean?

Fu bag (ふくぶくろ) is a kind of bag or carton that Japanese businessmen put some goods into a cloth bag or carton around the New Year (after Meiji Restoration, Japanese New Year changed to Gregorian New Year's Day) and sold them together. This kind of bag or carton is called "Fu Bag".

For consumers, the blessing bag is equivalent to a discount in the shopping mall, and the expectation of the goods in the blessing bag is also very attractive when buying. Some consumers may be satisfied with the expected goods, but some consumers will be disappointed with the goods they don't need at all.

Therefore, there are also comments that the blessing bag is actually a kind of gambling in disguise. From the merchant's point of view, Fu Bao not only attracts consumers, but also aims to deal with the backlog of goods.

Although the content of the blessing bag will not be made public in principle, in recent years, many high-priced blessing bags, such as jewelry or high-end home appliances, will be publicly matched with goods sold in advance, or give consumers a certain choice. In addition, in order to meet the needs of consumers to understand the contents of the blessing bag, some merchants will also launch transparent blessing bags.

Extended data:

Historical origin

It is said that it originated from Japanese department stores in the late Meiji period. Shops and department stores in Japan often sell blessing bags after the Spring Festival or on auspicious days when shops are open. The price in Fu Bao is generally 1-200 yen. Although the price is reasonable, it is not reliable. Some stores often put unsold overstocked goods into Fubao to cheat customers.

So people often complain to newspapers, although occasionally lucky people can buy higher value ones. Because you have to pay before you can open the bag, consumers have no idea what's inside before they buy it. Driven by curiosity, many people donated money for many times, so the business of "Fu Bao" is always good. Some department stores even launched hundreds of thousands of "Fu Bao" in one breath, making enough money.

Usually, the contents of the blessing bag will not be made public in advance, but the goods generally belong to the same category. For example, in the blessing bags of digital cameras sold in home appliance stores, there are often other small household appliances besides digital cameras. In terms of price, the value of goods in the blessing bag is generally higher than its price tag.

Later, the form of "blessing bag" gradually evolved into a regular promotion method during the New Year.

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