How to sell wires and cables?

The things you can learn from doing sales are roughly: dealing with people, eloquence, how to do business, the tricks in business, and you are to accumulate contacts and lay a solid foundation for your future business. The sales of wires depends on whether you are a dealer or a manufacturer. Dealers mainly deal with terminals, hardware stores, construction sites and the like. Being a manufacturer is more complicated. You will know which step you take from now on. To contact customers, you have to visit them personally. Once you get there, you will get familiar with it later. Ordinary sales depend on your capabilities and products, while larger sales require more relationships and customer base.

01

You must have proficient wire and cable cost calculation skills

Because no matter what industry you are in, you must have certain professional knowledge, and you can only understand it professionally first Only then can we better communicate with customers, recommend our own products, understand the cost of the goods they want, and how much profit to add.

There are many varieties of cables on the market, but there are many vague specifications for the same product. For example, the BV2.5 national standard wire diameter is 1.78, and the meter is 98 meters. Wires of this specification are sold in a variety of ways by sellers on the market. Some wire diameters are 1.70, some are 95 meters, and some wire diameters at both ends are the national standard and the middle is thinner, etc... Generally divided according to raw materials: copper, brass, copper-clad copper. If it is BVR, there is also copper-clad aluminum, which is divided into four levels according to industry terms: national standard, near standard, winning bid, and non-standard.

If you don’t understand cost calculation and the ability to identify raw materials. Then the customer asks you for the national standard BV2.5 with the price of a roll of non-standard BV2.5, and you are dumbfounded and can't cope with it at all. Because the price gap between non-standard and national standards is huge, you can’t make it. If you have the ability to calculate cable costs, you can analyze the cost of this roll of non-standard wires to customers, let them understand the dangers of non-standard wires and the advantages of their own national standard wires, and recommend your products to them! Therefore, cost calculation is very important and must be solid and solid.

02

Make market positioning and development route according to your own conditions

First of all, you have to consider whether you want to be a production-oriented company or a sales-oriented company.

Production type: If you want to take the production type route, you must first understand the surrounding environment and see if there is a mature industrial chain. This is very important. Copper must be used in the production process of wires. Due to problems in the industrial chain, the price of copper varies from place to place.

Sales type: The wire and cable industry is a metal resource speculation. If you want to start out and develop in an all-round way, you will need a lot of capital. One ton of copper is priced at 65,400/ton today. In other words, if you start with 100,000 yuan (less than 1.5 tons of copper) and make BV2.5 (the weight of copper required for each roll is 2.2/kg), it will be almost 680 rolls of wire, and the warehouse will occupy only one sheet. Single bed size.

But friends who are short of funds, don’t be discouraged, there is a way! Friends with insufficient funds can choose two modes.

1. Market adjustment model.

Whether you are opening a business, building a warehouse, or transferring goods to the market, it is a very common sales model. Go to your local wire before you invest