The sports shoes market is so hot, why doesn't anyone wear Veswim FBT?
At the same time, more and more niche brands began to surface, causing concern. HOKA ONE ONE, Salomon and other once unknown brands can be out of stock in less than a year, while members who were originally in the second step of the industry, such as New Balance and ASICS, have also gained more through continuous new actions.
Obviously, with the improvement of the overall environment and the expansion of the audience, the rapid development of the footwear market has provided greater opportunities for various brands, and consumers have more diversified choices. At the same time, some brands have been very popular, but they have not been able to take advantage of today's excellent environment, which is more or less regrettable.
Ba pesta, whom we once talked about, is one of them, and the protagonist today-FBT.
Obviously, visvim has long been systematic, and its products cover clothing, shoes and even the surrounding areas. 20 17 also presented the brand's first fashion show. However, in the end, Visvim really started to make shoes, and its early popularity in the global market was largely due to the popularity of this kind of shoes.
FBT is undoubtedly the most representative work. I believe that in the development process of nearly 20 years, there have been many introductions about its birth, working materials and various models and branches, so I won't repeat them here. As for why it failed to "return" with the help of the current hot shoe market, in fact, we can get a glimpse of its own characteristics.
There is no doubt that FBT had a glorious period, especially in 2000. Unlike now, at that time, we were still far from Rihara-juku culture. What was popular at that time had a far-reaching influence on the catalytic effect of Edison Chen, Shawn Yue and other fashionable stars and magazines, and FBT was also the first time for these people to become popular.
Of course, that period was also the period in which China was deeply influenced by Japanese original school culture. Although visvim was a niche brand in early 2000, with the help of Hiroshi Fujiwara and others, it quickly became famous through constant exposure and cooperation.
But many years later, we found that visvim is actually different from most Riharajuku brands. In short, you will no longer associate it with brands such as BAPE and Neighborhood. With the introduction of more visual projects and catalogues over the years, the display style is more unified and complete. It no longer has anything to do with the "trend", but is understood by more groups under the influence of Harajuku culture and stars.
Therefore, while Riharajuku culture, even what people call Japanese trend culture, gradually fades out, welcoming substitutes, naturally visvim pays less attention, leaving only a small number of core players, just like the current sneaker culture. After many years, consumers outside the core circle will eventually lose a lot.
Besides, what about mass consumers? From several aspects, it is quite difficult for FBT to meet the "return" in today's era.
Nowadays, the hot sneaker market is bound to show different fashion trends, and visvim has never been a brand that follows suit. Over the years, FBT has been changing its basic outline and tonality, which means that it can't attract most fashion-oriented consumers.
In the same way, because the shape and style of FBT shoes have always been fixed, even if you are a trend lover of the older generation with certain feelings, in most cases, you only satisfy a wish of "having something". If you are not a real hardcore fan, it is difficult to convince yourself to spend a lot of money to buy a pair of almost identical shoes.
In addition, its own high threshold will also shut out some consumers, which is divided into "control". As we all know, visvim has a very obvious brand tonality and style, which makes its products systematic. Simply put, not everyone likes and can control this style, and although there is more maneuverability in matching shoes, it is actually difficult to dress appropriately if you have not been exposed to similar styles.
Another part of the "high threshold" is naturally directly reflected in the price. Judging from the pricing of FBT, in fact, it is not very flattering to "the group that knows the brand and has consumed it" or "the group that will not consume visvim". You know, the price of FBT has gone up sharply over the years. Similar shoes that used to be available for two or three thousand yuan in the market may now be doubled. When the latter is faced with such a high price, how can you persuade him not to buy a pair of hot shoes with the same price without knowing the story and details behind the brand?
In a word, visvim FBT seems to be difficult to become a best-selling shoe in the market without commercial marketing means such as a group of stars bringing goods, but this does not prevent some people from still taking it as the focus of daily collocation. Here is a set of highlights for you to wear. If you have the urge to start, or find the couple you have forgotten for a long time, enjoy it.