What are the live delivery platforms?
"Live broadcast with goods" is definitely the hottest "window" in recent years. Stars, hosts and entrepreneurs have entered the live broadcast hall, turned into anchors with commodities and joined the live broadcast with commodities. As an ordinary person, you can also use your own advantages to make money through live broadcast, so do you know what live broadcast platforms are available?
1, Tik Tok live broadcast platform
If there are several popular live broadcast platforms at present, Tik Tok live broadcast must be an indispensable one, and its advantages are obvious:
(1) has a large daily activity and a low threshold for carrying goods: Up to now, Tik Tok is a short video platform with a large number of daily users. According to the data of 2020 1, the daily activity of Tik Tok has exceeded 400 million. Behind the traffic of 400 million, if you want to bring goods through live broadcast, you only need to meet the above two conditions for the opening of Tik Tok live broadcast rights.
(2) Younger age: Although the age range of Tik Tok users is getting wider and wider, statistics show that the proportion of Tik Tok users under the age of 30 is 93%, and that of first-and second-tier cities is 38%. Therefore, "young and beautiful" is also a major feature of Tik Tok users.
2. WeChat live broadcast platform
As the shoulder of the "social circle", WeChat has been dubbed as the "rising star" of the live broadcast platform by netizens, and its popularity is not lost to Tik Tok live broadcast. Its advantages are:
(1) Strong background: WeChat is a social platform, and the monthly activity of 1 1 .200 million,11100 million traffic support is the unique advantage of WeChat live broadcast since its birth. It is said that all roads lead to Rome, and the WeChat live broadcast platform was "born" in Rome, which is also the key reason why the WeChat live broadcast function caused great repercussions in the industry as soon as it appeared.
(2) Direct conversion of private domain traffic, low cost: On live broadcast platforms such as Tik Tok and Taobao, if you advertise on WeChat, you will be restricted and blocked for violating platform regulations. Wechat live broadcast does not have this concern.
3.Aauto faster real-time delivery platform
As a short video platform with the same positioning as Tik Tok, it also set foot in the live broadcast field early. At present, live broadcast has evolved into its most important traffic realization game. Its advantages are:
(1) has great potential: According to industry insiders, the valuation of Aauto Quicker live broadcast platform in stock is US$ 28.6 billion, and the main group with goods is the sinking market, and this part of users is extremely sticky, which helps to improve the conversion.
(2) High permeability and strong conversion: Compared with Tik Tok, Aauto Quicker is always regarded as "low". The main reason is that the main users of A Auto Fast's live broadcast platform are concentrated in third-tier and below cities, and the penetration rate is high. The high penetration rate of the sinking market just avoids the traffic bonus of first-and second-tier cities, which makes A Auto Fast maximize the cargo carrying capacity of third-tier and below cities.
4.taobao.com
As the "big brother" of e-commerce, it can be said that it is the first batch to open the live broadcast function with goods. Its advantages are:
(1) The platform market is large: Taobao live delivery platform is the originator of live e-commerce, with 1000 billion GMV (the total turnover in a certain period of time) and 800 million users, with huge market potential.
(2) Advantages of platform e-commerce: Behind Taobao live broadcast is a big platform of Taobao e-commerce, which has the inherent advantages of e-commerce and does not need anchors to tap the source of goods. It is a very good live broadcast with goods for small anchors without background and economic foundation.
Second, how to draw the live delivery platform?
Generally around 20% to 30%.
The commission depends entirely on the individual, and different people have different commissions. Among them, according to the results of negotiation between users and product parties, the more fans, the more commission the other party will naturally pay users, and some will have a guarantee agreement, or according to the actual situation of sales with goods, the commission will be affected according to the expected sales gap.